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Users more loyal to apps in 2012 - 0 views

www.localytics.com/...y-increasing-ios-beats-android loyalytics app iphone ipad android application rentention fidélité étude
shared by Vassili BASSAT on 06 Jul 12 - No Cached
  • he overall app industry improved retention rates 19% over the last year.
  • 26% of customers used new apps more than 10 times.
  • 26% of downloaded apps were only used one time.
  • ...13 more annotations...
  • As app customer retention rates improve, apps are increasing their dominance over the mobile
  • the average number of apps on a smartphone increased from 32 to 41
  • apps’ share of internet usage increased from 73% to 81% in the last year
  • 29% of news app users launched the app more than 10 times — per month
  • fewer than 10% of online users who visited a news website more than 10 times per month
  • Websites attract many casual users who arrive from search, social or referring links
  • pp users more purposefully install an app and return directly to it, self-selecting themselves as more qualified and more valuable customers
  • iPhone and iPad users are 52% more loyal to their apps than Android users.
  • 35% of Apple iOS users launched an app more than 10 times after downloading
  • The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.
  • compared to 23% of Android users.
  • iPhone’s far greater app retention rates is also an echo of the 94% retention rate of iPhone itself compared to 47% for Android (Piper Jaffray)
  • All results are based on worldwide app usage.
  • Vassili BASSAT on 06 Jul 12
     
    source : loyalytics date : juin 2012 => comportement des mobinautes sur les apps. Usages des app et fidélisation. Comparaison IOS et android
3More

Android- and iOS-Powered Smartphones Expand Their Share of the Market in the First Quar... - 0 views

www.idc.com/getdoc.jsp IDC OS devices shipments
shared by Vassili BASSAT on 11 Jul 12 - No Cached
  • Top Six Smartphone Operating Systems, Shipments, and Market Share, 2012 Q1 (Units in Millions)
  • Smartphone OS shipments
  • Vassili BASSAT on 11 Jul 12
     
    Source : IDC Date : May 2012 => performances des OS et devices Q1 2012
2More

Android Leads in U.S. Smartphone Market Share and Data Usage | Nielsen Wire - 0 views

blog.nielsen.com/...ne-market-share-and-data-usage smartphone OS données Nielsen
shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • Vassili BASSAT on 09 Jul 12
     
    source : Nielsen date : May 2011 => usage des smartphone et consommation de données
6More

Linkedin Shutters Twitter Widget 'Tweets' Because Of 'Extremely Low Usage' | Media and ... - 1 views

www.media-business.biz/...98extremely-low-usage%E2%80%99 Social networks linkedin twitter
shared by Vassili BASSAT on 20 Jan 12 - No Cached
  • Linkedin is planning to shut down its Tweets application as of January 31, 2012
  • It sounds like the application wasn’t being used frequently by members
  • Linkedin says that it’s not eliminating the Twitter integration completely as your Twitter handle will still be shown on your profile
  • ...3 more annotations...
  • In essence, the widget became redundant because Twitter is now so baked Into the maIn LInkedIn experience
  • And you’ll still be able to Tweet from Linkedin directly, and post from Twitter to Linkedin (with the hashtag ‘#in’
  • But the widget, which acted as more of a feature-rich client, will be laid to rest.
3More

Google+ now open for businesses - 0 views

latimesblogs.latimes.com/...e-now-open-for-businesses.html Social networks Google+
shared by Vassili BASSAT on 08 Nov 11 - No Cached
  • Google said that 20 businesses have already set up pages on Google+, including Pepsi, H&M, the Dallas Cowboys and Toyota,
  • Google said it has signed up more than 40 million users for Google+ since launching the service in June
  • One of the features available to businesses is called "direct connect." Users who type the plus symbol in front of a business name such as Pepsi or Toyota when searching on Google will be directed to that business' Google+ page.
1More

First NFC Apps for Android Show Up in Market - 0 views

www.readwriteweb.com/..._Android_show_up_in_market.php NFC Android US Japanese enabletable taglet apps
shared by benoit jacques on 07 Feb 12 - No Cached
  • The first NFC Android applications have appeared in Google's Android Market. One, the U.S.-based EnableTable, is an app designed for American restaurant owners who want to offer discounts to their regular customers. The second, a Japanese app called Taglet, lets you register NFC devices with its service, which, when read, will retrieve stored data like a website address or contact information.
9More

Les consommateurs (BtoB) migrent sur le mobile, et vous ? que faites vous ? - 1 views

www.bizreport.com/...-moving-to-mobile-are-you.html mobile marketing moteur de recherche chiffres BtoB Google Yahoo
shared by Vassili BASSAT on 05 Aug 10 - Cached
  • people accessing business directories at least once a week from their mobile devices also rose - up 16% YoY
  • searches from computers were up only 4%
  • - 58% are 34 or younger.
  • ...5 more annotations...
  • Over half have a household income in excess of $75,000.
  • - They are three and half times more likely than the average mobile media user to access women's magazine content, health information, real estate listings, and job listings via their mobile devices.
  • Google and Yahoo
  • are developing tools to make it easier for consumers to find local businesses via mobile.
  • "Advertisers should be considering a multiplatform approach that combines a print, online and mobile strategy designed with their target consumer in mind."
  • Vassili BASSAT on 05 Aug 10
     
    Un post qui explique simplement comment l'internet mobile s'adapte aux problematiques BtoB, et ainsi converge petit à petit avec l'usage du PC. En revanche, je penses que les chiffres sont US only...
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Trade Doubler Digital Day - 0 views

www.blogmci.com/?post/2010/11/01/Trade-Doubler-Digital-Day Trade Doubler Digital Day Rue89 Mobile presse monétisation
shared by Vassili BASSAT on 02 Nov 10 - No Cached
  • D’après Monsieur Pierre Haski, il faut avoir une taille suffisante (nbre de VU) pour entrer dans le marché, mais il ne faut pas faire la course à l’audience pour ne pas se banaliser
  • L’audience de Rue89 sur mobile via app a quadruplé entre Mai et Aout 2010
  • L’engagement des internautes... pas terrible :
  • ...1 more annotation...
  • Le Times, en passant sur un modèle 100% payant, a perdu 90% de son audience. Mais les 10% restant font son bilan comptable !
  • Vassili BASSAT on 02 Nov 10
     
    Feedback de la journée au TD Digital Day, monétisaiton de la presse.
7More

Digital Marketing Trends: View From Vietnam | ClickZ - 1 views

www.clickz.com/...eting-trends-view-from-vietnam vietnam international digital
shared by Marion Darnet on 04 Nov 10 - No Cached
  • Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future.
  • Vietnam is a young country with a large population
  • As Vietnamese under the age of 25 advance in their careers and earn more money, advertisers such as auto manufacturers and insurance carriers will follow that audience online
  • ...2 more annotations...
  • "There are issues with transparency, measurement, there's no third-party tracking – everyone does their own tracking,"
  • While embracing global best practices, Nguyen recognizes they must be adapted for local audiences. For instance, he's learned that Vietnamese prefer simple websites and features. "People did not go to high school with [the internet]. They are learning it at work. Simplicity is extremely important," he said, while discussing audiences over the age of 25. "You cannot take what you learn from the outside and bring it to Vietnam," he said.
  • Marion Darnet on 04 Nov 10
     
    Pour ceux qui sont intéressé par l'international, un article intéressant sur l'évolution du digital au Vietnam : un marché très prometteur!
  • Marion Darnet on 04 Nov 10
     
    If you are interested with international issues, here is a good one about Vietnam and their digitalization.
4More

Twitter continue de grossir... - 1 views

www.wired.com/...twitter-raise twitter micro-blogging fundraising
shared by Marion Darnet on 16 Dec 10 - No Cached
  • Twitter has received a $200 million infusion led by Kleiner Perkins Caufield & Byers, one of the premier venture capital firms in the world, and a key early-stage investor in a little-known company called Google.
  • The company’s investors now assign a $3.7 billion valuation to the firm.
  • Twitter is now worth more than The New York Times
  • Marion Darnet on 16 Dec 10
     
    ... et devient plus gros que le NY Times !
2More

10 Best Places to Live in Europe - 0 views

www.forbes.com/...rbeslife-cx_vr_0721europe.html Quality of Life Forbes Mercer Europe Zürich
shared by Stéphane Chaumereuil on 06 Feb 09 - Cached
  • Stéphane Chaumereuil on 06 Feb 09
     
    Vous pouvez aussi cliquer sur "in depth" en bas de la page.
  • Stéphane Chaumereuil on 06 Feb 09
     
    Un classement proposé par Forbes et qui se base sur une étude menée par Mercer. Paris et Londres en sont retirés.
1More

The future of advertising - ad industry should prepare for a consumer-led world or face... - 0 views

www.ipa.co.uk/...umer-led-world-or-face-decline socialnetwork advertising media businessmodels
shared by Miguel Membrado on 22 Jan 09 - Cached
  • Miguel Membrado on 22 Jan 09
     
    aThere's a revolution in the air that's transforming society. It's social networking and it's empowering the consumer; but the majority of agencies aren't getting it. The ad industry must get to grips with this changing marketplace over the next decade or it could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation on Monday 19th January 2009.
1More

More Web Design Trends For 2009 - 0 views

www.smashingmagazine.com/...ent-web-design-trends-for-2009 webdesign trends inspiration 2009 design smashing
shared by Stephane Y on 27 Jan 09 - Cached
  • Stephane Y on 27 Jan 09
     
    This post presents design trends for 2009 in terms of layouts, visual approaches and design elements.
1More

Why businesses are embracing Macs - 0 views

www.computerworld.com/...article.do
shared by Stéphane Chaumereuil on 13 Jan 09 - No Cached
  • Stéphane Chaumereuil on 13 Jan 09
     
    Apple Macintoshes are turning up in businesses beyond the creative departments, increasingly becoming a normal part of the IT fabric.
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