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Vassili BASSAT

Mobile Apps Showing More Promise Than Mobile Sites - 0 views

blog.velti.com/more-promise-than-mobile-sites

emarketer velti apps revenue advertising mobile web mobile applications

shared by Vassili BASSAT on 06 Jul 12 - No Cached
  • March of 2012, users’ time spent on mobile apps has increased 135%
  • whereas time spent on the mobile Web has increased by only 44%
  • app retention has increased 19%
  • ...8 more annotations...
  • app retention has increased 19% over the last year.
  • meaning as a whole, users may be spending smaller amounts of time but on much more mobile apps
  • users who download apps have enough interest in the app to download it intentionally, whereas mobile sites visitors are more likely to be visiting mobile sites just casually
  • tells us that in-app advertising is seeing a lot more revenue coming through (as opposed to a year ago)
  • Consumers’ time spent on mobile apps has more than doubled in a 12 month time frame
  • Time spent on the mobile Web has remained relatively steady
  • Users are now spending four times more minutes on apps than on the mobile Web
  • Forty-two percent of users’ time spent on mobile apps is divided amongst all other apps not in the top 50
  • Vassili BASSAT on 06 Jul 12
     
    source : Emarketer via Velti Date : juillet 2012 => les pub in-app actuellement le meilleur moyen de monétiser sur mobile
Vassili BASSAT

Users more loyal to apps in 2012 - 0 views

www.localytics.com/...y-increasing-ios-beats-android

loyalytics app iphone ipad android application rentention fidélité étude

shared by Vassili BASSAT on 06 Jul 12 - No Cached
  • he overall app industry improved retention rates 19% over the last year.
  • 26% of customers used new apps more than 10 times.
  • 26% of downloaded apps were only used one time.
  • ...13 more annotations...
  • As app customer retention rates improve, apps are increasing their dominance over the mobile
  • the average number of apps on a smartphone increased from 32 to 41
  • apps’ share of internet usage increased from 73% to 81% in the last year
  • 29% of news app users launched the app more than 10 times — per month
  • fewer than 10% of online users who visited a news website more than 10 times per month
  • Websites attract many casual users who arrive from search, social or referring links
  • pp users more purposefully install an app and return directly to it, self-selecting themselves as more qualified and more valuable customers
  • iPhone and iPad users are 52% more loyal to their apps than Android users.
  • 35% of Apple iOS users launched an app more than 10 times after downloading
  • The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.
  • compared to 23% of Android users.
  • iPhone’s far greater app retention rates is also an echo of the 94% retention rate of iPhone itself compared to 47% for Android (Piper Jaffray)
  • All results are based on worldwide app usage.
  • Vassili BASSAT on 06 Jul 12
     
    source : loyalytics date : juin 2012 => comportement des mobinautes sur les apps. Usages des app et fidélisation. Comparaison IOS et android
Nakk Nat

Google ne veut pas racheter le New York Times par Neteco.com - 0 views

www.neteco.com/ter-new-york-times-geffen.html

Google New York Times presse américaine

shared by Nakk Nat on 13 May 09 - Cached
  • Nakk Nat on 13 May 09
     
    Google ne veut pas racheter le New York Times : Google n'envisagerait plus d'acquérir le New York Times, référence d'une presse américaine à la recherche d'un second souffle. Après avoir "sérieusement étudié" le dossier à la demande de l'entreprenaute [...]
Vassili BASSAT

8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views

techcrunch.com/...e-the-most-money-on-their-apps

monétisation apps developpement

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • the amount of money you can generate from an app is highly dependent upon the number of users you have
  • In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
  • Know the lifetime value of your customers by the channels in which they were acquired
  • ...8 more annotations...
  • Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
  • if people use your apps just a few times, an ad-supported model probably doesn’t make sense
  • What you charge for an app should be based largely on how users engage with it.
  • f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
  • free trials and freemium options are also great avenues for getting users hooked on your services
  • Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
  • It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
  • use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.
  • Vassili BASSAT on 09 Jul 12
     
    source : | TechCrunch date : Juillet 2012 => monétisation apps : - nbre de users - promotion - customer life time value / aquisition channel - pub - free - freemium - virtual currency - analytics
Vassili BASSAT

Google met fin au développement de Wave - 1 views

www.01net.com/...ete-wave-le-mail-du-21e-siecle

real time Google Wave open source

shared by Vassili BASSAT on 05 Aug 10 - Cached
  • n présentant ce nouveau projet, le 28 mai 2009, Jens Rasmussen plaçait la barre très haut.
  • outil collaboratif développé en open source.
  • Wave s'est révélé indigeste à l'usage, souvent qualifié d'usine à gaz, malgré l'intérêt qu'il a suscité
  • ...1 more annotation...
  • L'américain compte cependant réutiliser les briques logicielles de Wave dans ses autres projets
  • Vassili BASSAT on 05 Aug 10
     
    Hé ben.. Freddy Mini n'avait pas tort, devenu trop gros, avec des pb de politique interne... les projets n'aboutissent pas ! (voir mon post sur le real time et Netvibes dans le blog mci (http://www.blogmci.com/?post/2010/05/02/Lenjeu-du-real-time-et-levolution-de-Netvibes). Il aura fallu 14 mois pour que le tube de la vague Google s'étouffe....
Yann Taes

Mark Zuckerberg Named Time Magazine's 2010 Person Of The Year - 2 views

techcrunch.com/...mark-zuckerberg-time-magazine

zuckerberg facebook time

shared by Yann Taes on 15 Dec 10 - No Cached
  • Yann Taes on 15 Dec 10
     
    Le fondateur de Facebook sacré homme de l'année par le Time Magazine
Nakk Nat

MéDIAS NUMéRIQUES : Le New York Times lance une nouvelle édition numérique, a... - 0 views

www.lepoint.fr/...343993

New-York Times presse américaine

shared by Nakk Nat on 18 May 09 - Cached
  • Nakk Nat on 18 May 09
     
    Ce n'est pas un scoop : la presse cherche encore son modèle virtuel. Or, le New York Times a souvent valeur d'exemple pour observer les évolutions du média papier sur le Net. Il fut l'un des premiers outre-Atlantique à entreprendre une véritable réflexion sur ce que sera la presse en ligne lorsqu'elle aura réellement trouvé sa place dans l'espace numérique.
Marion Darnet

Twitter continue de grossir... - 1 views

www.wired.com/...twitter-raise

twitter micro-blogging fundraising

shared by Marion Darnet on 16 Dec 10 - No Cached
  • Twitter has received a $200 million infusion led by Kleiner Perkins Caufield & Byers, one of the premier venture capital firms in the world, and a key early-stage investor in a little-known company called Google.
  • The company’s investors now assign a $3.7 billion valuation to the firm.
  • Twitter is now worth more than The New York Times
  • Marion Darnet on 16 Dec 10
     
    ... et devient plus gros que le NY Times !
Nakk Nat

Modern Book Publishing and Book Culture - TIME - 0 views

www.time.com/...0,9171,1873122-3,00.html

publishing reader édition livre électronique book livre

shared by Nakk Nat on 26 Jan 09 - Cached
  • Nakk Nat on 26 Jan 09
     
    The forces of a new century are shaping a new kind of literature. It's fast, cheap and out of control
Vassili BASSAT

Nom et photos rendus publics par défaut sur Facebook - 4 views

www.01net.com/...donnees-privees-de-ses-membres

Google Real time Facebook search indexation Référencement vie privée

shared by Vassili BASSAT on 11 Dec 09 - Cached
  • Facebook aurait agi de la sorte pour permettre à la nouvelle fonction de Google, la recherche en temps réel, de prendre en compte ces données. Une manière de concurrencer Twitter.
  • Vassili BASSAT on 11 Dec 09
     
    Dommage collatéral du Real Time web/search. Pour servir ses utilisateurs, Google donne la réponse la plus pertinente sur le moment, pour ce faire il indexe les sites de R. sociaux. Pour que les sites sociaux soient indexés, ils ouvrent les infos privées de ses même utilisateurs Google. la boucle est bouclée. Coté utilisateur : cercle vicieux ou cercle vertueux ?
nathalie lucas-huriau

New York Times Ready to Charge Online Readers -- Daily Intel - 1 views

nymag.com/...ork_times_set_to_mimic_ws.html

presse payant internet NYT

shared by nathalie lucas-huriau on 18 Jan 10 - Cached
  • nathalie lucas-huriau on 18 Jan 10
     
    Le New York Times en ligne sera bientôt payant
sophie delporte

Le « Real Time Marketing » à l'honneur sur le salon E-Marketing Paris 2013 - 1 views

www.infodsi.com/...alon-marketing-paris-2013.html

shared by sophie delporte on 09 Nov 12 - No Cached
  • MERILLON, Marketing & Digital Innovation de PSA PEUGEOT CITROEN, Jérôme LAURENT, Directeur Marketing de GO VOYAGES, Ludovic BONNETON, Directeur Digital International des LABORATOIRES YVES ROCHER, Amélie BOURGEOIS-DAGUES, Directrice Internet et Marketing Direct de DISNEYLAND PARIS, , Mathieu STAAT, Directeur Marketing de L'OCCITANE, Ishtar MORANTE, Directrice Marketing et CRM de DANONE, Jean-Noël PENICHON, Directeur Digital de MC DONALD'S, Benoît CORBIN, Président de la MMA, Bruno FLORENCE, Président de la commission e-marketing du SNCD, Jean-Remi GRATADOUR, Délégué Général de l'ACSEL, et Catherine GOTLIEB, Vice-Présidente de l'IAB.
    • sophie delporte
      sophie delporte on 09 Nov 12
       
      a retenir
Vassili BASSAT

Des mannequins espions bientôt dans vos boutiques - 1 views

www.psfk.com/...nnequins-spy-on-customers.html

mannequin espion reconnaissance faciale

shared by Vassili BASSAT on 22 Nov 12 - No Cached
  • The software can also provide data such as the number of people passing in front of a window at certain times of the day, so retailers can see when there is a greater influx of customers and if some areas risk being overcrowded
  • The $5,000 device, developed by Italian mannequin maker Almax, reveals details about shoppers such as age range, gender, race, and time spent in the store.
  • According to Bloomberg, data gathered by the EyeSee has led to high street retailers adjusting their window displays, store layouts, and promotions, in order to gain more customers and sales
  • Vassili BASSAT on 22 Nov 12
     
    Enregistrer le comportement de la ville en face de sa vitrine, de son prospect dans la magasin, et par la même occasion enrichir sa base de données Source : psfk date ; 21/11/12
Vassili BASSAT

News Apps 3x More Engaging than News Websites - 0 views

www.localytics.com/...re-engaging-than-news-websites

apps web mobile etude Nielsen fidélité usage fréquence

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • people are much more loyal to news apps than to news websites.
  • 70% of users went to a given news site only once or twice per month, and less than 10% visited 10 or more times
  • 29% of users launch a news app only once a month, and an impressive 24% launch it 10+ times.
  • ...2 more annotations...
  • With mobile apps, a user has self-identified as a fan of a particular news brand by downloading the app. Rather than coming to the news brand based on its search rankings they find stories based on the brand’s app.
  • Web vs. app boils down to inbound vs. retention
  • Vassili BASSAT on 09 Jul 12
     
    source : | Localytics date : mars 2012 => les apps sur les actualités sont plus utilisées que le web mobile car issues du choix de l'utilisateur contrairement au site mobile dont le trafic est souvent drivé par les moteurs de recherche et les technique de référencement associées.
Vassili BASSAT

Apps Proliferate, but How Do Users Engage? - 0 views

www.emarketer.com/Article.aspx

Nielsen mobile marketing applications web mobile IOS android

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier. By contrast, the amount of time spent with mobile websites grew at a more modest 44% over the same span.
  • Overall, the top 50 apps ate up 58% of US users’ app time
  • mobile sites and apps will serve complementary rather than exclusive functions.”
  • Vassili BASSAT on 09 Jul 12
     
    source : Nielsen via - eMarketer Date : Juin 2012 => les apps attirent plus d'audience que les sites web mobiles
Luc Viaud

Quova: Why cookies are out, and geo-targeting is in - iMediaConnection.com - 2 views

www.imediaconnection.com/...30840.asp

cookies tracking mobile geotargeting

shared by Luc Viaud on 20 Jan 12 - No Cached
  • Luc Viaud on 20 Jan 12
     
    Quova's Mike Blacker says 80 percent of consumer spending occurs within five miles of the home. With the surge in mobile devices, is it time for your company to say goodbye to cookies?
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