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Vassili BASSAT

B2B or "B Not 2B" - Does B2B Social Marketing Work? - 1 views

www.fastcompany.com/...does-b2b-social-marketing-work

Linkedin Professional social networks

shared by Vassili BASSAT on 11 Aug 11 - No Cached
  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
  • Interestingly, a recent study by Performics found that almost 60% of active social networkers said that LinkedIn was their most important social network.  Sound great, but it turns out that this is mostly because people are looking for jobs , at least according to  Perfomics’ CEO Daina Middleton.
  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
  • Vassili BASSAT on 11 Aug 11
     
    ROI contre ROE, comment mesurer l'impact en CA d'une com' sur les réseaux sociaux professionnels ? => Une sorte de branding ou brand content interactif, une relation commercial avec la marque experte dans son domaine, sur le long terme.
Stephane Y

Web Design Trends For 2009 | Design Showcase | Smashing Magazine - 0 views

www.smashingmagazine.com/...web-design-trends-for-2009

design webdesign 2009 trends web inspiration smashing

shared by Stephane Y on 27 Jan 09 - Cached
  • Stephane Y on 27 Jan 09
     
    Web designers love to experiment with things. They love to observe how people interact with their work. And they love to try out unusual design approaches that might possibly go mainstream and become a classic approach. As a result, new design approaches come up, and as more and more designers notice them and make use of them, new trends emerge.
Vassili BASSAT

Des intrus s'invitent à diner chez Obama - 1 views

www.parismatch.com/...tent-a-diner-chez-Obama-148128

Facebook Youtube people Obama buzz

shared by Vassili BASSAT on 28 Nov 09 - Cached
  • Le couple est même parvenu à se faire prendre en photo – qui ont été postées sur la page Facebook de Madame - avec plusieurs éminents convives, comme le vice-président Joe Biden, le directeur de cabinet de la Maison blanche, Rahm Emanuel, le maire de Washington Adrian Fenty, ou encore la célèbre présentatrice de CBS Katie Couric.
  • Vassili BASSAT on 28 Nov 09
     
    Facebook pique la vedette à Youtude. Même si Youtube est le "contenant" de "toutes" les video, c'est bien Facebook, le support" qui est cité.
  • Vassili BASSAT on 28 Nov 09
     
    Je sais, il est 9h et c'est samedi, et c'est people... and so what ? :-)
Lidia Santos Rico

Issuu - You Publish - 0 views

issuu.com

web publishing veille

shared by Lidia Santos Rico on 20 Jan 10 - Cached
  • Lidia Santos Rico on 20 Jan 10
     
    Explore a world of publications by people and publishers alike. Collect, share and publish in a format designed to make your documents look their very best.
Marion Darnet

It's the Super Bowl - let's get social! - Business - Business of Super Bowl XLV - msnbc... - 0 views

www.msnbc.msn.com/...ess-business_of_super_bowl_xlv

superbowl social media twitter audi

shared by Marion Darnet on 01 Feb 11 - No Cached
  • “People buy a Super Bowl spot because they want to participate in all the frenzy that surrounds it.”
  • A social media campaign has the potential to make your loyal customers even bigger fans, or draw in new customers. But companies also have to be prepared for the fact that they can’t control what people will write or tweet about them, positive or negative.
  • Mercedes-Benz, a first-time Super Bowl advertiser, is launching a “Tweet Race” in which four teams use Mercedes vehicles to race to Dallas. The teams are “fueled” by how many times fans tweet using a hashtag from their favorite team.
  • Marion Darnet on 01 Feb 11
     
    The Super Bowls ads are getting social... interesting campaigns are being launched again this year!
Vassili BASSAT

Des mannequins espions bientôt dans vos boutiques - 1 views

www.psfk.com/...nnequins-spy-on-customers.html

mannequin espion reconnaissance faciale

shared by Vassili BASSAT on 22 Nov 12 - No Cached
  • The software can also provide data such as the number of people passing in front of a window at certain times of the day, so retailers can see when there is a greater influx of customers and if some areas risk being overcrowded
  • The $5,000 device, developed by Italian mannequin maker Almax, reveals details about shoppers such as age range, gender, race, and time spent in the store.
  • According to Bloomberg, data gathered by the EyeSee has led to high street retailers adjusting their window displays, store layouts, and promotions, in order to gain more customers and sales
  • Vassili BASSAT on 22 Nov 12
     
    Enregistrer le comportement de la ville en face de sa vitrine, de son prospect dans la magasin, et par la même occasion enrichir sa base de données Source : psfk date ; 21/11/12
Vassili BASSAT

8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views

techcrunch.com/...e-the-most-money-on-their-apps

monétisation apps developpement

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • the amount of money you can generate from an app is highly dependent upon the number of users you have
  • In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
  • Know the lifetime value of your customers by the channels in which they were acquired
  • ...8 more annotations...
  • Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
  • if people use your apps just a few times, an ad-supported model probably doesn’t make sense
  • What you charge for an app should be based largely on how users engage with it.
  • f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
  • free trials and freemium options are also great avenues for getting users hooked on your services
  • Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
  • It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
  • use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.
  • Vassili BASSAT on 09 Jul 12
     
    source : | TechCrunch date : Juillet 2012 => monétisation apps : - nbre de users - promotion - customer life time value / aquisition channel - pub - free - freemium - virtual currency - analytics
Vassili BASSAT

News Apps 3x More Engaging than News Websites - 0 views

www.localytics.com/...re-engaging-than-news-websites

apps web mobile etude Nielsen fidélité usage fréquence

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • people are much more loyal to news apps than to news websites.
  • 70% of users went to a given news site only once or twice per month, and less than 10% visited 10 or more times
  • 29% of users launch a news app only once a month, and an impressive 24% launch it 10+ times.
  • ...2 more annotations...
  • With mobile apps, a user has self-identified as a fan of a particular news brand by downloading the app. Rather than coming to the news brand based on its search rankings they find stories based on the brand’s app.
  • Web vs. app boils down to inbound vs. retention
  • Vassili BASSAT on 09 Jul 12
     
    source : | Localytics date : mars 2012 => les apps sur les actualités sont plus utilisées que le web mobile car issues du choix de l'utilisateur contrairement au site mobile dont le trafic est souvent drivé par les moteurs de recherche et les technique de référencement associées.
Olivier Delavaud

\"sans parachute !\" - étude sur les stratégies d'entreprise vs media sociaux - 5 views

www.digitalbrandexpressions.com/...eSocialMediaReportJune2010.pdf

stratégie social media réseaux sociaux

shared by Olivier Delavaud on 03 Jul 10 - No Cached
  • Olivier Delavaud on 03 Jul 10
     
    Etude fraîchement parue, elle montre que 50% des entreprises actives sur les réseaux sociaux le feraient sans aucune stratégie clairement établie ni partagée en interne. Extrait choisi : "this leaves the majority of organizations exposed to problems arising from employees saying the wrong things in the wrong ways to the wrong people at the wrong time" NB : c'est un white paper d'une agence conseil US, pas un rapport d'institut de recherche. Mais la base d'étude est significative , avec 100 entreprises interrogées (dont la moitié de + de 1000 employés).
Vassili BASSAT

Les consommateurs (BtoB) migrent sur le mobile, et vous ? que faites vous ? - 1 views

www.bizreport.com/...-moving-to-mobile-are-you.html

mobile marketing moteur de recherche chiffres BtoB Google Yahoo

shared by Vassili BASSAT on 05 Aug 10 - Cached
  • people accessing business directories at least once a week from their mobile devices also rose - up 16% YoY
  • searches from computers were up only 4%
  • - 58% are 34 or younger.
  • ...5 more annotations...
  • Over half have a household income in excess of $75,000.
  • - They are three and half times more likely than the average mobile media user to access women's magazine content, health information, real estate listings, and job listings via their mobile devices.
  • Google and Yahoo
  • are developing tools to make it easier for consumers to find local businesses via mobile.
  • "Advertisers should be considering a multiplatform approach that combines a print, online and mobile strategy designed with their target consumer in mind."
  • Vassili BASSAT on 05 Aug 10
     
    Un post qui explique simplement comment l'internet mobile s'adapte aux problematiques BtoB, et ainsi converge petit à petit avec l'usage du PC. En revanche, je penses que les chiffres sont US only...
Marion Darnet

Digital Marketing Trends: View From Vietnam | ClickZ - 1 views

www.clickz.com/...eting-trends-view-from-vietnam

vietnam international digital

shared by Marion Darnet on 04 Nov 10 - No Cached
  • Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future.
  • Vietnam is a young country with a large population
  • As Vietnamese under the age of 25 advance in their careers and earn more money, advertisers such as auto manufacturers and insurance carriers will follow that audience online
  • ...2 more annotations...
  • "There are issues with transparency, measurement, there's no third-party tracking – everyone does their own tracking,"
  • While embracing global best practices, Nguyen recognizes they must be adapted for local audiences. For instance, he's learned that Vietnamese prefer simple websites and features. "People did not go to high school with [the Internet]. They are learning it at work. Simplicity is extremely important," he said, while discussing audiences over the age of 25. "You cannot take what you learn from the outside and bring it to Vietnam," he said.
  • Marion Darnet on 04 Nov 10
     
    Pour ceux qui sont intéressé par l'international, un article intéressant sur l'évolution du digital au Vietnam : un marché très prometteur!
  • Marion Darnet on 04 Nov 10
     
    If you are interested with international issues, here is a good one about Vietnam and their digitalization.
Kirll Shaman

Bloomberg.com: News - 0 views

www.bloomberg.com/...news

bloomberg.com

shared by Kirll Shaman on 01 Dec 08 - Cached
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      China or India can survive with no world demand, they will survive on their inner country demand. What will US do if their demand suffers is unkown, if you take into considieration that their economy is 80% service, consumption oriented.
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Remember emrging markets, not full power yet.
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Gosh, can you believe it. When everybody is falling China is rising. Deja vu U.S.A. were in the same position during WWII, now the tables have turned.
  • ...17 more annotations...
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Remember that in U.S. Warren Buffet is buying opportunity. If so much liquidity is being thrown in when will it kick back?
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Its good that author does not compare the ruble to the US dollar, hopefully the dollar will weaken.
  • 2.8 billion people in Brazil, Russia, India
  • China’s leaders are doing their part. The massive 4 trillion yuan ($586 billion) stimulus plan they unveiled on Nov. 9 signaled their intent to spur domestic consumption
  • Global Solutions
  • While Chinese consumers, as a group, still don’t overshadow their American counterparts in total spending, their outlays are growing. China’s retail sales jumped 22 percent in October
  • O’Neill
  • He predicted they would account for 10 percent of global economic output by 2010. Already, they comprise more than 15 percent.
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Welcome to the fall of western cultures, and the rise of ASIA.
  • has been down as much as 70 percent from its high, while Moscow’s stock market has fallen as much as 75 percent from its peak
  • manager, says BRIC markets are a buying opportunity
  • China, services from India
  • 3 percent against the euro
  • BRIC nations combined held 41 percent of total global foreign exchange reserves as of early November
  • third biggest, after China’s and Japan’s, though the government
  • China’s $1.9 trillion
  • My family’s already feeling richer
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      That is what I call confidence!
  • Kirll Shaman on 01 Dec 08
     
    This article does put a slim perspective on the future of the world. It was known that China and India will come to rule the world. Currently you can see that EU and US are falling, while China is growing.
Vassili BASSAT

BranchOut Brings Facebook-Focused Professional Networking To Job Search Platform Career... - 0 views

www.media-business.biz/...-search-platform-careerbuilder

Social networks career Facebook Branchout jobs

shared by Vassili BASSAT on 04 Oct 11 - No Cached
  • BranchOut is sort of like a LinkedIn for Facebook because it allows you to network and find jobs through your friends on the social network
  • BranchOut’s Facebook app lets you search for companies and then shows you all your friends who either work there or know somebody who does. The application basically unlocks the massive amounts of career data about your social graph on the world’s largest social network
  • Recruiters, in turn, use BranchOut to promote jobs and source talent from a variety of employment sectors
  • ...3 more annotations...
  • Via the partnership, job seekers on CareerBuilder can view jobs of interest and instantly see people in their expanded network, via BranchOut’s application, who they could contact for a potential referral or advice on getting an interview
  • According to a 2011 CareerBuilder study in the U.S., 40 percent of workers who are looking for jobs said they research companies that interest them on Facebook before applying to a position; and one-in-five (21 percent) use Facebook to contact friends about job opportunities.
  • Fellow job search portal Monster recently recently launched a BranchOut-clone called BeKnown
Claudine VERDIER ELISSEEV

Why People Go Online - eMarketer - 0 views

www.emarketer.com/Article.aspx

Internet statistiques fréquentation

shared by Claudine VERDIER ELISSEEV on 18 Jul 09 - Cached
  • Claudine VERDIER ELISSEEV on 18 Jul 09
     
    statistiques sur les raisons pour lesquelles les gens vont sur internet ( USA)
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