News Apps 3x More Engaging than News Websites - 0 views
www.localytics.com/...re-engaging-than-news-websites
apps web mobile etude Nielsen fidélité usage fréquence
shared by Vassili BASSAT on 09 Jul 12
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people are much more loyal to news apps than to news websites.
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70% of users went to a given news site only once or twice per month, and less than 10% visited 10 or more times
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With mobile apps, a user has self-identified as a fan of a particular news brand by downloading the app. Rather than coming to the news brand based on its search rankings they find stories based on the brand’s app.