DATA: Google Totally Blows Away Facebook On Ad Performance - Business Insider - 1 views
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DATA: Google Totally Blows Away Facebook On Ad Performance
Jim Edwards|May 15, 2012|97,455 |64 - 23
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"No one ever got fired for telling clients to advertise on Facebook." That's the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?
A comparison of the two companies from WordStream, a search marketing management company, suggests that Facebook is a much less effective ad medium than Google. (The caveat here is that WordStream is, obviously, rather more dependent on Google than Facebook as a medium.)
Keywords Remarketing Location Demographics
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Users more loyal to apps in 2012 - 0 views
www.localytics.com/...y-increasing-ios-beats-android
loyalytics app iphone ipad android application rentention fidélité étude
shared by Vassili BASSAT on 06 Jul 12
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pp users more purposefully install an app and return directly to it, self-selecting themselves as more qualified and more valuable customers
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The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.
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iPhone’s far greater app retention rates is also an echo of the 94% retention rate of iPhone itself compared to 47% for Android (Piper Jaffray)
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The new mobile app economy - 0 views
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The next 10 million apps are not going to come from the current leading markets, but from emerging demand for localised apps.
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More than 50% of developers are now targeting tablets, with iOS developer most likely (74%) to do so. This is a massive increase over the findings of last year’s research, when just a third of developers (34.5%) reported targeting tablets
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The average per app revenue is in the range of $1,200-$3,900 per month, depending on platform. Despite availability of paid applications across a large number of countries, Android continues to score lowest in terms of monetisation, due to the relatively few Android users with credit cards on file
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the majority of developers (57%) plan to adopt Windows Phone. Windows Phone is indeed the new cool, a platform generating increasing developer buzz and anticipation.
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The Apple App Store for iPhone and iPad expands to 32 new countries, mainly in Africa (Liberia, Congo) and Asia (Laos, Cambodia) but also to some unexplored territories in Europe (Ukraine, Albania)
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An application that is already available in the Apple App Store is not automatically available in the 32 new countries, the publisher need to go to the Contracts, Tax and Banking page first and accept the latest paid applications agreement
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8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views
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the amount of money you can generate from an app is highly dependent upon the number of users you have
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In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
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Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
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f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
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Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
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use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.
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Apps, A Year of Change and Growth in U.S. Smartphones - 0 views
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driven mostly by the rise of Android and iOS users who have more than doubled in a year and account for 88 percent of those who have downloaded an app in the past 30 days
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smartphone owners spend just about the same amount of time on apps each day (37 minutes a day in 2011 compared to 39 minutes today)
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comScore: Newspapers Draw Nearly 60 Percent of US Internet Audience And Claim Higher Ad... - 0 views
www.digidaydaily.com/...ence-and-claim-higher-ad-rates
comScore newspaper online rankings average cpm media
shared by Luc Viaud on 18 Jun 10
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More than 123 million Americans visited newspaper sites in May, representing 57 percent of the total U.S. Internet audience, says comScore. The site category ranking, which counts newspaper corporate groups in addition to national newspapers, is the first collective ranking in which all of the individual participants have transitioned to the comScore Media Metrix 360 "Unified Digital Measurement" methodology
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Les consommateurs (BtoB) migrent sur le mobile, et vous ? que faites vous ? - 1 views
www.bizreport.com/...-moving-to-mobile-are-you.html
mobile marketing moteur de recherche chiffres BtoB Google Yahoo
shared by Vassili BASSAT on 05 Aug 10
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people accessing business directories at least once a week from their mobile devices also rose - up 16% YoY
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- They are three and half times more likely than the average mobile media user to access women's magazine content, health information, real estate listings, and job listings via their mobile devices.
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"Advertisers should be considering a multiplatform approach that combines a print, online and mobile strategy designed with their target consumer in mind."