American Dudes and Fast Food - 7 views
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Paul Whelan on 20 Jan 12Why are straws included in the most loved things at McDonalds? Wouldn't straws be included in Shakes? Although I guess you can eat a shake with a spoon :P Secondly, McDonalds is ubiquitous. How can they make conclusions about customer's "loyalty" when some people may not even have a chipotle, the restaurant with the lowest "loyalty", near them? anyqs
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Daniel Dudugjian on 22 Jan 12anyqs I'm curious about the socioeconomic status of the customers and how they order off the menu. From my experience as a McDonald's employee, the lower-income bracket orders off the dollar menu, while families order value-meals and kids-meals, but that's just personal observations. I am curious to see if there is an actual relationship between the two.
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Robert Jackson on 23 Jan 12anyqs Im curious as how they can even begin to compare McDonalds and Chipotle in the first place? It would have been easier for them to just compare them to eating at a non fast food restaurant than a specific one. SOme of the people sampled might not even enjoy chipotle. Also, I dont understand why the hot sauce portion is even included in the data. It doesn't seem to correlate with the rest of the data.