Group items tagged

Mobile Users Warm Up to the Check-In

One in five smartphone users now check in

According to comScore, 7.1% of all mobile users and 17.6% of smartphone users accessed check-in services in March 2011.

The Great Rise of the Mobile Web

confirms 208 operators are now investing in LTE, which is 9

LTE is the fastest developing mobile system technology ever. GSA has again raised its market outlook and now anticipates that at least 81 LTE networks will be in commercial service by end 2012

Global mobile Suppliers Association

Over Half of Location-Based Services Users Fear Loss of Privacy

1,500 social networking users who own geolocation-ready mobile devices, over half (55%) are worried about the loss of privacy that comes with the use of mobile applications which broadcast your location.

ABI Research published last week a new report which forecasts that the location-aware advertising market will reach $1.8 billion in 2015 in the United States. In comparison, the total mobile advertising market will be $5 billion, showing that a sizeable part of the mobile advertising market will use a geo-location component.

ABI Research recognizes that today “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother. “This remains a very fragmented market that is full of experimentation.”

The survey found that 31% of US internet users had a smartphone. eMarketer estimates that 31% of US mobile users will have a smartphone by the end of this year, rising to 43% by 2015.

Geolocation Grows Despite Privacy Concerns

Two in five mobile owners use location-aware services

Why Location-Based Services Will be the Killer App of the 2012 Elections

Obviously, 2012 will be a different landscape for several reasons, but the biggest is the ascendance of mobile and, in particular, location-based services.

Up until now, such services have been a curiosity driven by early adopters who have no issues about broadcasting their whereabouts to the whole world. In a nation of 310 million people, this is still a niche market.

LTE and LTE-Advanced Infrastructure, Network Elements, Handsets, Devices, Subscribers

LTE will be the 4G technology standard used by the great majority of service providers, and new questions are arising as deployments gain momentum. Although 4G technologies are the next step in telecommunications and many equipment, device, and network element manufacturers companies are hoping for quick deployments, mobile service providers are going to continue using their 3G networks and getting their money's worth from these networks; by upgrading their 3G networks. Initial LTE deployments have been small and contained, intended to start the ball rolling and to test live commercial networks in certain cities. Deployments over the next three years will be mostly focused on providing faster data rates and better latencies and to provide broadband in problematic or remote areas. It will not be used for voice transport in the near future. Countries such as India will particularly benefit from LTE, and China will also have TD-LTE to complement its TD-SCDMA networks.

The table below lists the attributes of specific location based services as determined by the GSM Alliance Services Working Group. It is possible for the network operator or service provider to define additional, non-standardised service types.

Location based services categories Standardized Service Types Public Safety Services Emergency ServicesEmergency Alert Services Location Sensitive Charging   Tracking Services Person TrackingFleet ManagementAsset Management Traffic Monitoring Traffic Congestion Reporting Enhanced Call Routing Roadside AssistanceRouting to Nearest Commercial Enterprise Location Based Information Service NavigationCity SightseeingLocalized AdvertisingMobile Yellow Pages Service Provider Specific Services  

Geschaftsmodelltypologien im Internet

Geschäftsmodelle im Mobile Commerce

Geschäftsmodellansätze und Geschäftsmodellvarianten im Electronic Business