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MerchantCircle Merchant Confidence Index Survey Results

The survey found that 31% of US internet users had a smartphone. eMarketer estimates that 31% of US mobile users will have a smartphone by the end of this year, rising to 43% by 2015.

Over Half of Location-Based Services Users Fear Loss of Privacy

1,500 social networking users who own geolocation-ready mobile devices, over half (55%) are worried about the loss of privacy that comes with the use of mobile applications which broadcast your location.

The Great Rise of the Mobile Web

The tools that marketers typically use to entice check-ins, deals and discounts, did not hold much appeal for respondents to the survey. Most smartphone users believed social connections were the biggest draw to location-based apps. Among those who were familiar with them, 41% said connecting to people they knew or could meet was the main benefit, followed by finding places their friends liked (21%) and being able to keep track of their movement patterns over time (17%). Just 8% thought discounts and rewards were the most important benefit, and only 4% cared about the gaming elements of checking in

Mobile Users Warm Up to the Check-In

One in five smartphone users now check in

According to comScore, 7.1% of all mobile users and 17.6% of smartphone users accessed check-in services in March 2011.

Geolocation Grows Despite Privacy Concerns

Two in five mobile owners use location-aware services

Hardware

Software

IT Services

confirms 208 operators are now investing in LTE, which is 9

LTE is the fastest developing mobile system technology ever. GSA has again raised its market outlook and now anticipates that at least 81 LTE networks will be in commercial service by end 2012

Global mobile Suppliers Association