Group items tagged

The table below lists the attributes of specific location based services as determined by the GSM Alliance Services Working Group. It is possible for the network operator or service provider to define additional, non-standardised service types.

Location based services categories Standardized Service Types Public Safety Services Emergency ServicesEmergency Alert Services Location Sensitive Charging   Tracking Services Person TrackingFleet ManagementAsset Management Traffic Monitoring Traffic Congestion Reporting Enhanced Call Routing Roadside AssistanceRouting to Nearest Commercial Enterprise Location Based Information Service NavigationCity SightseeingLocalized AdvertisingMobile Yellow Pages Service Provider Specific Services  

ABI Research published last week a new report which forecasts that the location-aware advertising market will reach $1.8 billion in 2015 in the United States. In comparison, the total mobile advertising market will be $5 billion, showing that a sizeable part of the mobile advertising market will use a geo-location component.

ABI Research recognizes that today “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother. “This remains a very fragmented market that is full of experimentation.”

The tools that marketers typically use to entice check-ins, deals and discounts, did not hold much appeal for respondents to the survey. Most smartphone users believed social connections were the biggest draw to location-based apps. Among those who were familiar with them, 41% said connecting to people they knew or could meet was the main benefit, followed by finding places their friends liked (21%) and being able to keep track of their movement patterns over time (17%). Just 8% thought discounts and rewards were the most important benefit, and only 4% cared about the gaming elements of checking in

Why Location-Based Services Will be the Killer App of the 2012 Elections

Obviously, 2012 will be a different landscape for several reasons, but the biggest is the ascendance of mobile and, in particular, location-based services.

Up until now, such services have been a curiosity driven by early adopters who have no issues about broadcasting their whereabouts to the whole world. In a nation of 310 million people, this is still a niche market.

Over Half of Location-Based Services Users Fear Loss of Privacy

1,500 social networking users who own geolocation-ready mobile devices, over half (55%) are worried about the loss of privacy that comes with the use of mobile applications which broadcast your location.

Sleeper location-based service Shopkick is quietly amassing some impressive numbers.

Shopkick is different that other location based services for a few reasons

Its raison d’être isn’t to be social, it’s to help shoppers get greater rewards for loyalty behavior, not to mention rewards that can be shared across multiple retailers.

Global Market Entry and Exit Strategies

1. Exporting as an Entry Strategy:

2. Foreign Production as an Entry Strategy: