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Market Entry Strategy

- Market assessment- Business case development- Implementation roadmap- Go live

ABI Research published last week a new report which forecasts that the location-aware advertising market will reach $1.8 billion in 2015 in the United States. In comparison, the total mobile advertising market will be $5 billion, showing that a sizeable part of the mobile advertising market will use a geo-location component.

ABI Research recognizes that today “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother. “This remains a very fragmented market that is full of experimentation.”

Global Market Entry and Exit Strategies

1. Exporting as an Entry Strategy:

2. Foreign Production as an Entry Strategy:

Venture Capital Strategies - Web Marketing

Things you can do to impress Venture Capital Funds

Markteintrittsstrategie

Die Markteintrittsstrategie ist ein Begriff des internationalen Marketings und Managements und beinhaltet Maßnahmen, mit denen ein Unternehmen versucht, Markteintrittsbarrieren zu überwinden. Die Planung einer entsprechenden Strategie ist notwendig, wenn ein Produkt oder eine Dienstleistung in einem neuen Markt eingeführt werden soll. Hierbei gilt es auch die richtige nationale oder internationale Timingstrategie zu wählen. Das Gegenstück zu den Markteintrittsstrategien bilden die Marktaustrittstrategien.

The tools that marketers typically use to entice check-ins, deals and discounts, did not hold much appeal for respondents to the survey. Most smartphone users believed social connections were the biggest draw to location-based apps. Among those who were familiar with them, 41% said connecting to people they knew or could meet was the main benefit, followed by finding places their friends liked (21%) and being able to keep track of their movement patterns over time (17%). Just 8% thought discounts and rewards were the most important benefit, and only 4% cared about the gaming elements of checking in

Mobile Users Warm Up to the Check-In

One in five smartphone users now check in

According to comScore, 7.1% of all mobile users and 17.6% of smartphone users accessed check-in services in March 2011.

Canadian market research firm IE Market Research Corporation (IEMR) forecasts that global GPS/LBS devices shipments will rise from 526.3 million in 2011 to 946.7 million in 2015 for a CAGR of 15.8%.”

GPS/LBS Devices Shipments to Rise 15.8% per Year until 2015

“The key driver behind GPS Navigation adoption will be smartphones-- we forecast that global shipments of smartphones with GPS/LBS capability will increase from 297.7 million in 2011 to 604.9 million in 2015. This is the biggest growth among all the categories of GPS/LBS devices,” said Nizar Assanie, Vice President Research at IEMR.

confirms 208 operators are now investing in LTE, which is 9

LTE is the fastest developing mobile system technology ever. GSA has again raised its market outlook and now anticipates that at least 81 LTE networks will be in commercial service by end 2012

Global mobile Suppliers Association

Why Location-Based Services Will be the Killer App of the 2012 Elections

Obviously, 2012 will be a different landscape for several reasons, but the biggest is the ascendance of mobile and, in particular, location-based services.

Up until now, such services have been a curiosity driven by early adopters who have no issues about broadcasting their whereabouts to the whole world. In a nation of 310 million people, this is still a niche market.