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Christian Derwein

GPS/LBS Devices Shipments to Rise 15.8% per Year until 2015 - 0 views

www.gpsbusinessnews.com/per-Year-until-2015_a2735.html

lbs gps devices statistics

shared by Christian Derwein on 28 Apr 11 - No Cached
  • Canadian market research firm IE Market Research Corporation (IEMR) forecasts that global GPS/LBS devices shipments will rise from 526.3 million in 2011 to 946.7 million in 2015 for a CAGR of 15.8%.”
  • GPS/LBS Devices Shipments to Rise 15.8% per Year until 2015
  • “The key driver behind GPS Navigation adoption will be smartphones-- we forecast that global shipments of smartphones with GPS/LBS capability will increase from 297.7 million in 2011 to 604.9 million in 2015. This is the biggest growth among all the categories of GPS/LBS devices,” said Nizar Assanie, Vice President Research at IEMR.
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  • nnually for the next five years and smartphones with GPS/LBS capability growing between 17.9% - 20.1% annually,”
Christian Derwein

Getting Consumers to Buy In to Geolocation Apps - eMarketer - 0 views

www.emarketer.com/Article.aspx

geolocation lbs market USA

shared by Christian Derwein on 27 May 11 - No Cached
  • The tools that marketers typically use to entice check-ins, deals and discounts, did not hold much appeal for respondents to the survey. Most smartphone users believed social connections were the biggest draw to location-based apps. Among those who were familiar with them, 41% said connecting to people they knew or could meet was the main benefit, followed by finding places their friends liked (21%) and being able to keep track of their movement patterns over time (17%). Just 8% thought discounts and rewards were the most important benefit, and only 4% cared about the gaming elements of checking in
Christian Derwein

Geolocation Grows Despite Privacy Concerns - eMarketer - 0 views

www.emarketer.com/Article.aspx

privacy lbs

shared by Christian Derwein on 27 May 11 - Cached
  • Geolocation Grows Despite Privacy Concerns
  • Two in five mobile owners use location-aware services
Christian Derwein

Mobile Users Warm Up to the Check-In - eMarketer - 0 views

www.emarketer.com/Article.aspx

mobile users lbs check-in

shared by Christian Derwein on 27 May 11 - No Cached
  • Mobile Users Warm Up to the Check-In
  • One in five smartphone users now check in
  • According to comScore, 7.1% of all mobile users and 17.6% of smartphone users accessed check-in services in March 2011.
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  • Users of check-in services were more likely than the overall smartphone population to be female, under 35 years old and full-time students.
  • Users of check-in services are an active group that spends enough time on mobile to see and remember marketing messages there. As uptake continues, that habit will develop in more of the mobile population. Currently, check-ins still skew young, with only a third of current users ages 35 and older, but if app developers and their marketing partners continue to reassure users about the risks and rewards of participation that landscape could change.
  • Christian Derwein on 27 May 11
     
    Mobile Users Warm Up to the Check-In
Christian Derwein

Location - 0 views

mashable.com/location

lbs news

shared by Christian Derwein on 22 May 11 - No Cached
Christian Derwein

Why Location Will be the Killer App of the 2012 Elections - 0 views

mashable.com/...2012-election-killer-app

location awareness lbs

shared by Christian Derwein on 22 May 11 - No Cached
  • Why Location-Based Services Will be the Killer App of the 2012 Elections
  • Obviously, 2012 will be a different landscape for several reasons, but the biggest is the ascendance of mobile and, in particular, location-based services.
  • Up until now, such services have been a curiosity driven by early adopters who have no issues about broadcasting their whereabouts to the whole world. In a nation of 310 million people, this is still a niche market.
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  • The biggest of the services, Foursquare, has about 8 million users, which is respectable but not mass.
  • The infrastructure is already in place for such a plan. Thanks to a nonpartisan, get-out-the-vote effort in 2010, Foursquare made it possible to check in at any of the country’s polling places and then broadcast it. Of course, Foursquare’s not the only game in town; Facebook Places lets you check in at the polls and tell all your Facebook friends about it.
Christian Derwein

UMTS location based services - 0 views

www.umtsworld.com/...lcs.htm

categories lbs types

shared by Christian Derwein on 05 May 11 - No Cached
  • The table below lists the attributes of specific location based services as determined by the GSM Alliance Services Working Group. It is possible for the network operator or service provider to define additional, non-standardised service types.
  • Location based services categories Standardized Service Types Public Safety Services Emergency ServicesEmergency Alert Services Location Sensitive Charging   Tracking Services Person TrackingFleet ManagementAsset Management Traffic Monitoring Traffic Congestion Reporting Enhanced Call Routing Roadside AssistanceRouting to Nearest Commercial Enterprise Location Based Information Service NavigationCity SightseeingLocalized AdvertisingMobile Yellow Pages Service Provider Specific Services  
Christian Derwein

Survey: Over Half of Location-Based Services Users Fear Loss of Privacy - 0 views

www.readwriteweb.com/...users_fear_loss_of_privacy.php

privacy lbs angst

shared by Christian Derwein on 17 Jun 11 - Cached
  • Over Half of Location-Based Services Users Fear Loss of Privacy
  • 1,500 social networking users who own geolocation-ready mobile devices, over half (55%) are worried about the loss of privacy that comes with the use of mobile applications which broadcast your location.
Christian Derwein

The Power of Velveeta: Shopkick Announces 3 Million Product Scans - 0 views

techcrunch.com/...ounces-3-million-product-scans

markteintrittsstrategie LBS startup

shared by Christian Derwein on 20 Apr 11 - No Cached
  • Sleeper location-based service Shopkick is quietly amassing some impressive numbers.
  • Shopkick is different that other location based services for a few reasons
  • Its raison d’être isn’t to be social, it’s to help shoppers get greater rewards for loyalty behavior, not to mention rewards that can be shared across multiple retailers.
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  • But it also gives retailers a box that counts a check in only when someone is actually walking into the store, not checking in from the taco truck across the street.
  • The case for what consumers get out of it is pretty clear, and the case for what stores get out of it is pretty clear.
  • But the case for brands is less clear, and that’s one reason Shopkick is spending a lot of time on it.
  • “It’s not just focused on food and grocery, it’s focused on the consumer’s entire life
  • It’s more integrated into everything the consumer is doing.”
  • Brands and retailers pay Shopkick a fee when Kickbucks are offered and can chose to offer more Kickbucks to juice certain behaviors.
  • It’s not too different from companies allocating part of their ad budgets to a promotion over Groupon– it’s more targeted, with a clear call-to-action and far more measurable than other forms of advertising.
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