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Tim T

Web publishers left with little after middlemen split ad spoils | Marketing & Advertisi... - 0 views

  • In a not-atypical scenario, a publisher may only receive $1 of a $5 cost-per-thousand media buy once all the middlemen have taken their tithes. Where does the rest go? According to an estimate from Tolman Geffs, co-president of investment bank Jordan Edmiston, it gets divided like this: The agency ($.75), ad network ($2), data provider ($0.75), ad exchange ($0.25) and the ad server ($0.25).
  • The space between advertiser and publisher has become jam-packed over the last decade, with literally hundreds of ad networks, data companies, yield managers, ad servers and exchanges all purporting to serve advertisers or publishers in some unique way; but all have their own business models that may or may not be adding value to either.
  • they're all dipping into the display-ad revenue stream.
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  • what parts of the online display-ad ecosystem, estimated by eMarketer to be worth $7.9 billion in 2010, are adding value for publishers or brands, and what parts are preventing the flow of brand dollars into the system.
  • While some publishers remain wary of Google as both a service provider to publishers as well as a competitor for display-ad dollars, Google's argument is that its motivations are virtuous. As VP-Product Management Susan Wojcicki said last week at the Internet Advertising Bureau's annual meeting, Google makes money when publishers do. That, and the set-up isn't much different from Microsoft, itself a seller of online ads as well as a service provider to publishers.
  • Any time you have companies talking about their secret algorithms or black boxes, it should raise a red flag, he said. For publishers and advertisers, the question should be: Do they make the whole thing bigger and better?
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    AdAge - In a not-atypical scenario, a publisher may only receive $1 of a $5 cost-per-thousand media buy once all the middlemen have taken their tithes. Where does the rest go? According to an estimate from Tolman Geffs, co-president of investment bank Jordan Edmiston, it gets divided like this: The agency ($.75), ad network ($2), data provider ($0.75), ad exchange ($0.25) and the ad server ($0.25).
Cathy Bogaart

Venngage: Infographics simplified - 0 views

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    Venngage, a MaRS client, and Toronto-based start-up, helps you create and publish custom infographics, engage your viewers, and track your results. Venngage is the most powerful infographics publishing platform ever for marketers and publishers.
Sarah Hickman

Research and Policy at the Kauffman Foundation - 0 views

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    As a site of the Kauffman Foundation, this portal provides links to entrepreneurship and technology commercialization publications including 742 journals, 197 books, 70 reports, 73 conferences, and 116 working-papers. All publications are summarized via free access to their abstract, however access to their full-text depends entirely on their publisher/vendor: some are free, some are pay per view, and some require paid subscription. The portal provides direct linking to full-text if available. Since the portal operates on strict headings, it provides excellent access to publications. Since it links to several citation softwares, it is an excellent resource for those looking to compile lists of references. Otherwise, it is an excellent resource for entrepreneurs wanting to keep up with entrepreneurial research and findings, as well as for those wanting to publish entrepreneurial written work. For an example of what can be found on the portal, download the full text version of "The Entrepreneurial Spawing of Scientists and Engineers: Stars, Slugs, and the Small Firm Effect".
Sarah Hickman

Business Edge News Magazine - businessedge.ca - Ontario Edition - 0 views

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    Business Edge provides in-depth coverage of Canadian business scenes. Albeit general in nature, entrepreneurs can use this source to stay on top of local and national entrepreneurial scenes: * Business Edge offers business and tax tips, news, and profiles. * Business Edge publishes entrepreneurial competitions and awards. * "Edge Lists" are available (for a price); provided with the intent to help better market oneself or company. Business Edge publishes 5 regional editions: Ontario, British Columbia, Manitoba/Saskatchewan, Edmonton/North, and Calgary/Red Deer.
Karen Schulman Dupuis

InGamer Secures Investment and Scores Rick Wolf as EVP - MarketWatch - 0 views

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    InGamer Fantasy Inc., an innovator in real-time second screen gaming for sports publishers, announced that it has secured investment from a group of strategic investors. The funding round will be used to enhance InGamer's product offering and expand sales & distribution in preparation for their US launch in September, 2012.
Assunta Krehl

Fantasy sports company scores funding round - The Globe and Mail - March 14, 2012 - 1 views

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    InGamer Fantasy Inc.which produces "real-time second screen gaming" for sports publishers, has received funding from a group of five angel investors. InGamer Fantasy Inc is a MaRS Discovery District Client. 
Karen Schulman Dupuis

Leading Mobile Marketing Firm, JUICE Mobile, Releases Canadian Mobile Statistics - 0 views

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    JUICE Mobile is dedicated to informing the advertising & publishing community on the rapidly changing mobile marketplace.
Assunta Krehl

MaRS Launches Startup City Infographic - Martin Prosperity Institute Blog - February 23... - 0 views

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    MaRS Discovery District has published an infographic that highlights Toronto's startup-savvy neighbourhoods. Leveraging location data from MaRS Advisory Services, the organization pin pointed concentration levels in the city's various sub-regions. 
Assunta Krehl

INFOGRAPHIC: Toronto, a neighbourhood of startups - The Social Media Age - February 23,... - 0 views

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    MaRS Discovery District has published an infographic that highlights Toronto's startup-savvy neighbourhoods. Leveraging location data from MaRS Advisory Services, the organization pin pointed concentration levels in the city's various sub-regions. 
Assunta Krehl

The Toronto Startup Map - Techvibes - February 23, 2012 - 0 views

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    MaRS Discovery District has published an infographic that highlights Toronto's startup-savvy neighbourhoods. Leveraging location data from MaRS Advisory Services, the organization pin pointed concentration levels in the city's various sub-regions. 
kathryn mars

Stanford Social Innovation Review : Opinion Blog : The Axiology of Nonprofit Impact (De... - 0 views

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    Stanford Social Innovation Review is an award-winning magazine covering best strategies for nonprofits, foundations, and socially responsible businesses. Published quarterly by the Stanford Graduate School of Business.
Sarah Hickman

Amazon.com: The Innovator's Solution: Creating and Sustaining Successful Growth (978157... - 0 views

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    From Publishers Weekly\nChristensen (The Innovator's Dilemma) analyzes the strategies that allow corporations to successfully grow new businesses and outpace the other players in the marketplace. Christensen's earlier book examined how focusing on profits can destroy even well-run corporations, while this book focuses on companies expanding by being "disruptors" who are able to outpace their entrenched competition. The authors (Christensen is a professor at Harvard Business School and Raynor, a director at Deloitte Research) examine the nine business decisions integral to growth, including product development, organizational structure, financing and key customer base. They cite such companies as IBM, AT&T, Sony, Microsoft and others to illustrate their points. Generally, the writing is clear and specific. For example, in discussing whether a company has the resources necessary for growth, the authors say, "In order to be confident that managers have developed the skills required to succeed at a new assignment, one should examine the sorts of problems they have wrestled with in the past. It is not as important that managers have succeeded with the problem as it is for them to have wrestled with it and developed the skills and intuition for how to meet the challenge successfully the next time around"; they then provide a real-life example of a software company. Similar important strategies give readers insights that they can use in their own workplaces. People looking for quick fixes may find the charts, diagrams and extensive footnotes daunting, but readers familiar with more technical business management tomes will find this one both stimulating and beneficial.
Sarah Hickman

MaRS Discovery District - Recommended Resources - Commercialization Resources - Your He... - 0 views

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    The Canadian Institutes of Health Research (CIHR) publishes yearly reports on Canadians' research dollars at work. In addition to reporting on specific health care 'research successes' and developments, the site links to regional profiles (Atlantic Canada, Quebec, Ontario, The Prairies, and British Columbia). The 2006-2007 editions are now up.\n\nCIHR's 2-page Commercialization report (PDF) for 2006-2007 reveals Canada's Innovation Index for the year as well as the country's shift towards investing in new companies and capacities. CIHR's commercialization strategy includes research, talent, capital, and linkages.
Assunta Krehl

Book Camp Toronto: The publishing community organizes from the ground up - The Globe an... - 0 views

  • The MaRS Centre for Innovation was secured for June 6, 2009
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    Book Camp will be held at MaRS for June 6.
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    Book Camp will be held at MaRS for June 6. April 9, 2009
Assunta Krehl

reportonbusiness.com: Failure and risk - 0 views

  • Charles Plant, Managing Director of the Market Readiness Program for entrepreneurs at MaRS
  • Plant says that acceptance of failure is a cultural problem in Canada in that we tend not to reward the people who have failed. "We tend to punish people who fail whereas in Silicon Valley, they tend to reward people who have failed because they've learned lessons and can gain from that failure.
  • "I think you have to quickly acknowledge when something is a failure and have a back up plan of what you're going to do," says Plant. "Don't keep flogging a dead horse."
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  • "To make failure a learning experience, first you have to celebrate it by acknowledging in a very positive way, the person who tried something and failed. You can't hide it under a table," says Plant. "You've got to develop a system that both rewards for the attempt as well as the success. Frequently, we don't do that and that sends a bad message. The act of punishing people makes them want to stop innovating."
  • We also need to build more accountability into failure, according to Plant who says that when failures are detrimental to the economy, we can't pretend that nothing happened. "Right now, some people are being rewarded for absolutely hideous failures, such as in the banking system," says Plant, who is also a Chartered Management Accountant. "Part of the problem is accounting which does a very poor job of measuring risk. Never leave anything up to the accountants!"
  • "You have to allow people to fail in this economy," says Plant. "It's failure that leads to productivity gain and innovation."
  • According to Plant, there's a different risk tolerance in smaller companies versus big ones, although he doesn't see a real difference by industry. Whether a company tolerates or accepts risk depends largely on the nature of the company. "The more established companies probably don't tolerate failure as well so they don't actually incubate a culture of risk," says Plant. "Larger companies do a lot of things to make sure they don't fail. Smaller ones tend to favour risk because it's the only way they can get ahead. And if you're doing things that haven't been done before, then you're going to fail again and again."
  • "You need a culture that allows failure for success because without it, people become anti-failure," says Charles Plant. "Trying different things is the act of innovation. If you fail 14 times, hopefully you're going to succeed on the 15th try. Without failure, we're not going to be driving and growing the economy."
  • Innovation is the result of taking big leaps,
  • Innovation is the result of taking big leaps, but failure is often the downside of taking those leaps.
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    without failure, you can't drive productivity. without failure, there is no innovation. So we need to fail to improve the economy!
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    The Globe and Mail investigates the failure and risks with businesses and innovation with business leaders, Tony Chapman, CEO of Capital C, a Toronto communications and advertising company, Charles Plant, Managing Director of the Market Readiness Program for entrepreneurs at MaRS, and Naeem 'Nick' Noorani, founder and publisher of Canadian Immigrant magazine.
Sarah Hickman

Rotman School of Management - 0 views

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    The Rotman Magazine is University of Toronto's Rotman School of Business magazine. Though somewhat UofT centric, the magazine does provide excellent people profiles and discussions on achieving Entrepreneurial success in Canada. Three issues are published per year. Online, RSS feed is available. Paper format too is available but subscription comes at a price.
Cathy Bogaart

Global VC Blog Directory - Ranked By # of Google Reader Subscribers (Sept 200... - 0 views

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    Sept 2009 - Global VC Blog Directory - originally published in May 2009. These are the blogs of venture capitalists and VC firms from around the world - ranked by their number of Google Reader subscribers.
Assunta Krehl

MP Bob Dechert Recognizes Intrafinity Inc. of Toronto as a Canadian Innovative Leader -... - 0 views

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    March 12, at the MaRS Centrer Mr. Bob Dechert, Parliamentary Secretary to the Minister of Justice and Member of Parliament for Mississauga-Erindale, on behalf of the Honourable Gary Goodyear, Minister of State (Science and Technology), will present a Canadian Innovation Leader certificate to Intrafinity Inc. - an innovative company from Toronto that provides software services and products to create, publish and manage digital content and online learning.
Cathy Bogaart

Social Impact Bonds: A Practical Social Innovation, Horizons 2011 - 0 views

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    This article, written by Adam Jagelewski of Social Innovation Generation, was published in Horizons, a federal policy research magazine. Find out what Social Impact Bonds are and how they can be used to promote social innovation.
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