New company enters growing brain fitness market - Canada Newswire - 0 views
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Assunta Krehl on 02 Dec 09Baycrest, one of the world's leading cognitive science institutes announced today it has created a new company with MaRS, Canada's premiere innovation centre, to develop and market brain fitness products to help adults extend their memory and cognitive abilities longer in the lifespan. Baycrest will put its substantial cognitive science reputation behind a new for-profit company - Cogniciti - that will produce a suite of products, games and training protocols grounded in 20 years of aging brain research at Baycrest. Dec 2, 2009