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Hans De Keulenaer

Where to Spend your Marketing Dollars First - 0 views

  • The answer isn't about where to spend money, it's about what order to spend it in.
Hans De Keulenaer

Is Social Media Killing the Campaign Microsite? - 0 views

  • “We really believe in fishing where the fish are,” said Carol Kruse, vp of global interactive marketing at Coca-Cola. “The old model is to build your own site, then spend media dollars to bring them there.”
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    "We really believe in fishing where the fish are," said Carol Kruse, vp of global interactive marketing at Coca-Cola. "The old model is to build your own site, then spend media dollars to bring them there."
manson

As US Economy Weakens, Ad Spend Steady Online But Drops In Traditional Media - 0 views

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    MediaPost has two stories today that start to answer a larger question about how the Internet will fare in a weakening economy. For some time people have been speculating that if the economy hits a meaningful downturn or heads into recession, what will happen to the Internet ad spend?
Hans De Keulenaer

Junta42 | IBM - The end of Advertising as we know it (PDF Download) - 0 views

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    This is a 28 page document with one very interesting point is on page 7. It shows the growth in various forms of advertising. While traditional advertising has not risen (4.4%) since 2002, new ad formats have grown over 22%. There is information about international social networking sites, internet vs television ad spending, content subscription services and the expected impact of all this on the advertising industry
Hans De Keulenaer

How To Plan Your New Site Before You Decide Which CMS To Use | CMS Jam - 0 views

  • No matter what CMS package you decide to go with, there are some steps you should take to prepare for the creation of your new site. You should begin the site creation planning long before you determine which CMS will best fit your needs, and you should expect to spend at least a week to accomplish these tasks.
Hans De Keulenaer

Protect Your Online Reputation | The View from Harvard Business | BNET.com - 0 views

  • In the real world, managing your reputation should be paramount. Showing up on time, being helpful to colleagues, and taking the occasional shower increase the reputation points you can leverage in any number of ways, including career advancement. Many of us spend a lot of time, if not thought, on maintaining our good rep. If you have a virtual presence, chances are you have an online reputation, too. It’s probably codified in some form. On eBay, I have a 100 percent positive feedback from 46 dealmakers, and my reviews on several consumer sites are considered, in aggregate, “somewhat” useful.
Hans De Keulenaer

veotag :.. veotag for business - 0 views

  • When you “Veotag” your web audio and video, you give your audience Web 2.0 information and convenience, which means they will spend more time listening and watching. And you will slash the time and expense it takes to post completed audios and videos to your site.
manson

How much should I spend on marketing? - 0 views

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    This is probably one of the most asked questions of marketing agencies and consultants. If you google the phrase, there are almost 17 million results. Guess it's on peoples' minds, eh?
Hans De Keulenaer

It's Official: Page Views Don't Count | WebProNews - 0 views

  • Nielsen is dropping page view measurement in its Web traffic reporting. Instead, they will report the time visitors spend at sites.
Hans De Keulenaer

Write Articles, Not Blog Postings (Jakob Nielsen's Alertbox) - 0 views

  • You probably already know my own Internet strategy, so it might not surprise you that I recommended that he should instead invest his time in writing thorough articles that he published on a regular schedule. Given limited time, this means not spending the effort to post numerous short comments on ongoing blogosphere discussions.
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