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Hellan George

What changes in Digital marketing trend will effect Pharmaceutical Industry? - 0 views

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    The pharma sector has long trailed more consumer and tech-savvy industries in the uptake of digital media for marketing their products. Read more...
Hellan George

Creating and Maintaining a Strategic KOL Management and Engagement System - 0 views

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    Across the pharmaceutical sector, regulatory and access issues have reshaped interactions with Key Opinion Leaders (KOLs).
Hellan George

Strong and strategic brand management guide - 0 views

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    To ensure stronger strategic brand management, bio-pharmaceutical companies need to think long-term brand management success, follow the best brand management tactics, track ROI & get rid of ineffective strategies.
Hellan George

Medical Affairs Role in Oncology Product Launch - 0 views

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    The Medical Affairs function plays a vital role in a host of oncology activities, including identification and engagement of Key Thought Leaders
Hellan George

Behind the Scenes of Gilead Pharma's Sovaldi Blockbuster launch - 0 views

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    Can Sovaldi's Launch Success Be Repeated? Examining How Gilead Sciences Utilized Marketing Mix To Rewrite Launch History
Hellan George

Hotspots in Biopharma Digital Marketing Innovation - 0 views

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    The rapid growth of digital, mobile and related technologies has transformed the global communications paradigm, and with it, changed the ways in which consumers and professionals access information.
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