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To ensure stronger strategic brand management, bio-pharmaceutical companies need to think long-term brand management success, follow the best brand management tactics, track ROI & get rid of ineffective strategies.

KOL interactions affects everything from clinical development to product launch, the issue of strategically managing these critical exchanges looms large for small and large pharma organizations alike. This article explains how to strategically create and maintain KOL management system.

The report identify the management strategies & best practices for creating & maintaining KOL management & engagement system.

Across the pharmaceutical sector, regulatory and access issues have reshaped interactions with Key Opinion Leaders (KOLs).

Marketing within the healthcare industry has been rapidly changing due to the growing influence of patients. Physicians are no longer the main focus in marketing when trying to determine market access...