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Hellan George

Behind the Scenes of Gilead Pharma's Sovaldi Blockbuster launch - 0 views

whybenchmarking.com/...dis-launch-success-be-repeated

sovaldi harvoni pharmaceutical launch drug product best practices benchmarking

shared by Hellan George on 09 Oct 15 - No Cached
  • Hellan George on 09 Oct 15
     
    Can Sovaldi's Launch Success Be Repeated? Examining How Gilead Sciences Utilized Marketing Mix To Rewrite Launch History
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