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Can Sovaldi's Launch Success Be Repeated? Examining How Gilead Sciences Utilized Marketing Mix To Rewrite Launch History

The Medical Affairs function plays a vital role in a host of oncology activities, including identification and engagement of Key Thought Leaders

Delays in the launch and execution of critical market research projects can slow down the decision-making process, resulting in missed opportunities and increased costs. This study provides the insights and metrics essential for understanding and deploying strategy to manage market research approval process effectively.

KOL interactions affects everything from clinical development to product launch, the issue of strategically managing these critical exchanges looms large for small and large pharma organizations alike. This article explains how to strategically create and maintain KOL management system.

I am excited to share with you a new ministry that my sister is launching: Sacred Holidays. You can learn more about the ministry on their about page here. The biggest announcement though is the release of their first resource: Sacred Christmas, a 2014 Advent Devotional. This is a 27 day Advent study to help you.

Marketing within the healthcare industry has been rapidly changing due to the growing influence of patients. Physicians are no longer the main focus in marketing when trying to determine market access...