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Hrobjartur Arnason

What BMW did brilliantly in its farewell video for outgoing Mercedes-Benz CEO - 0 views

www.marketing-interactive.com/for-outgoing-mercedes-benz-ceo

marketing

shared by Hrobjartur Arnason on 03 Oct 21 - No Cached
  • Hrobjartur Arnason on 03 Oct 21
     
    Greining á skemmtilegri auglýsingu
Hrobjartur Arnason

THE MARKETING PLAN - 0 views

www.nadf.org/...ur-marketing-plan-template.doc

marketing-analysis marketing

shared by Hrobjartur Arnason on 09 Oct 19 - No Cached
  • Hrobjartur Arnason on 09 Oct 19
     
    Wordskjal með útlistun á því sem á að vera í markaðsáætlun
Hrobjartur Arnason

You Are What You Tweet | The New Yorker - 0 views

www.newyorker.com/...you-are-what-you-tweet

brand marketing MAF social media socialnetworking twitter

shared by Hrobjartur Arnason on 23 Oct 17 - No Cached
  • Hrobjartur Arnason on 23 Oct 17
     
    Tengist "The brand called you"
Hrobjartur Arnason

Seth's Blog: "Are you trying to sell me something?" - 0 views

sethgodin.typepad.com/...ying-to-sell-me-something.html

marketing MAF guru

shared by Hrobjartur Arnason on 21 Dec 17 - No Cached
  • Hrobjartur Arnason on 21 Dec 17
     
    Stutt skýring á því hvenær markaðssetning heppnast
Hrobjartur Arnason

Brand You Archives - Tom Peters - 0 views

tompeters.com/brand-you

marketing brand

shared by Hrobjartur Arnason on 23 Oct 17 - No Cached
  • Hrobjartur Arnason on 23 Oct 17
     
    Hér eru póstar frá Tom Peters undir flokknum "Brand You"
Hrobjartur Arnason

The Secrets Of Disneyland: A Company Vet Explains How The Magic Happens | Fast Company - 0 views

www.fastcompany.com/...explains-how-the-magic-happens

SFFF marketing skipulagning

shared by Hrobjartur Arnason on 12 Oct 17 - No Cached
  • Hrobjartur Arnason on 12 Oct 17
     
    Hvað getum við lært af Disney í tengslum við nám og kennslu? Skipulagningu, framkvæmd og markaðsetningu fræðslu?
Hrobjartur Arnason

'Our minds can be hijacked': the tech insiders who fear a smartphone dystopia | Technol... - 0 views

www.theguardian.com/...iction-silicon-valley-dystopia

marketing MAF social media socialnetworking

shared by Hrobjartur Arnason on 10 Oct 17 - No Cached
  • The technologies we use have turned into compulsions, if not full-fledged addictions,” Eyal writes. “It’s the impulse to check a message notification. It’s the pull to visit YouTube, Facebook, or Twitter for just a few minutes, only to find yourself still tapping and scrolling an hour later.” None of this is an accident, he writes. It is all “just as their designers intended”.
  • told his audience that they should be careful not to abuse persuasive design, and wary of crossing a line into coercion.
  • If the people who built these technologies are taking such radical steps to wean themselves free, can the rest of us reasonably be expected to exercise our free will?
  • ...4 more annotations...
  • “All of us are jacked into this system,” he says. “All of our minds can be hijacked. Our choices are not as free as we think they are.”
  • “I don’t know a more urgent problem than this,” Harris says. “It’s changing our democracy, and it’s changing our ability to have the conversations and relationships that we want with each other.” Harris
  • The techniques these companies use are not always generic: they can be algorithmically tailored to each person. An internal Facebook report leaked this year, for example, revealed that the company can identify when teens feel “insecure”, “worthless” and “need a confidence boost”. Such granular information, Harris adds, is “a perfect model of what buttons you can push in a particular person”.
  • It is the possibility of disappointment that makes it so compulsive.
  • Hrobjartur Arnason on 10 Oct 17
     
    Á meðan við reynum að læra leiðir og aðferðir til að ná athygli mögulegra þátttakenda á námskeiðin okkar eru æ fleiri sem vara við neikvæðum áhrifum félagsmiðla á athygli og vellíðan.
Hrobjartur Arnason

Markaðsáætlanir - 3 views

nmi.is/...a%C3%B0s%C3%A1%C3%A6tlanir.pdf

marketing MAF

shared by Hrobjartur Arnason on 16 Oct 12 - No Cached
Karl Granz liked it
  • Karl Granz on 16 Oct 12
     
    Þettaer áhugavert leiðbeinandi rit um gerð á markaðsáætlunum.
  • Hrobjartur Arnason on 11 Oct 17
     
    Leiðbeiningar um gerð markaðsáætlana frá IMPRU
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