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Hrobjartur Arnason

Brand You Archives - Tom Peters - 0 views

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    Hér eru póstar frá Tom Peters undir flokknum "Brand You"
Hrobjartur Arnason

You Are What You Tweet | The New Yorker - 0 views

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    Tengist "The brand called you"
Hrobjartur Arnason

The Secrets Of Disneyland: A Company Vet Explains How The Magic Happens | Fast Company - 0 views

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    Hvað getum við lært af Disney í tengslum við nám og kennslu? Skipulagningu, framkvæmd og markaðsetningu fræðslu?
Hrobjartur Arnason

'Our minds can be hijacked': the tech insiders who fear a smartphone dystopia | Technol... - 0 views

  • The technologies we use have turned into compulsions, if not full-fledged addictions,” Eyal writes. “It’s the impulse to check a message notification. It’s the pull to visit YouTube, Facebook, or Twitter for just a few minutes, only to find yourself still tapping and scrolling an hour later.” None of this is an accident, he writes. It is all “just as their designers intended”.
  • told his audience that they should be careful not to abuse persuasive design, and wary of crossing a line into coercion.
  • If the people who built these technologies are taking such radical steps to wean themselves free, can the rest of us reasonably be expected to exercise our free will?
  • ...4 more annotations...
  • “All of us are jacked into this system,” he says. “All of our minds can be hijacked. Our choices are not as free as we think they are.”
  • “I don’t know a more urgent problem than this,” Harris says. “It’s changing our democracy, and it’s changing our ability to have the conversations and relationships that we want with each other.” Harris
  • The techniques these companies use are not always generic: they can be algorithmically tailored to each person. An internal Facebook report leaked this year, for example, revealed that the company can identify when teens feel “insecure”, “worthless” and “need a confidence boost”. Such granular information, Harris adds, is “a perfect model of what buttons you can push in a particular person”.
  • It is the possibility of disappointment that makes it so compulsive.
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    Á meðan við reynum að læra leiðir og aðferðir til að ná athygli mögulegra þátttakenda á námskeiðin okkar eru æ fleiri sem vara við neikvæðum áhrifum félagsmiðla á athygli og vellíðan.
Hrobjartur Arnason

Markaðsáætlanir - 3 views

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    Þettaer áhugavert leiðbeinandi rit um gerð á markaðsáætlunum.
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    Leiðbeiningar um gerð markaðsáætlana frá IMPRU
Hrobjartur Arnason

Seth's Blog: The pleasure/happiness gap - 0 views

  • Lately, social media is using dopamine hits around fear and anger and short-term connection to build a new sort of addiction.
    • Hrobjartur Arnason
       
      Þetta er mikið í umræðunni einmitt núna (H2017) og það væri þess virði að skoða þessa færslu líka: https://www.theguardian.com/technology/2017/oct/05/smartphone-addiction-silicon-valley-dystopia
Hrobjartur Arnason

Permission Marketing (OnSeth's Blog) - 0 views

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    Seth Godin gerði kom hugtakinu "Permission Marketing" á kortið.
Hrobjartur Arnason

marketization and commodification of adulteducation - 0 views

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    ATH e.t.v. finnum við einhverjar gagnrýnar raddir hér?
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