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Hrobjartur Arnason

Markaðsmál á mannamáli: Ryksugan á fullu, étur alla ... - 1 views

blogg.thoranna.is/...ryksugan-fullu-etur-alla.html

marketing MAF socialnetworking social media

shared by Hrobjartur Arnason on 09 Aug 12 - No Cached
  • Hrobjartur Arnason on 09 Aug 12
     
    Þóranna Kristín segir frá því hvernig hun hagar sínum málum varðandi notkun á félagsmiðlum.
Hrobjartur Arnason

Fire Your Marketing Manager and Hire A Community Manager - David Armano - The Conversat... - 0 views

blogs.hbr.org/...your_marketing_manager_an.html

socialnetworking marketing

shared by Hrobjartur Arnason on 30 Jul 10 - Cached
    • Hrobjartur Arnason
      Hrobjartur Arnason on 30 Jul 10
       
      Hvað ætli Twitter hafi mikið að segja fyrir notendur fullorðinsfræðslu á Íslandi??
  • Hrobjartur Arnason on 30 Jul 10
     
    Hér er grein sem sýnir hvernig markaðssetning hefur verið að breytast á undanförnum misserum. Vissulega ekki endilega ný tíðindi, en þetta staðfestir breytingu á verkefninu!
Hrobjartur Arnason

5 Lessons From The Luxury Sector That Brand Marketers Need To Learn - 1 views

www.socialtimes.com/...-brand-marketers-need-to-learn

marketing socialnetworking

shared by Hrobjartur Arnason on 27 Oct 10 - No Cached
  • Hrobjartur Arnason on 27 Oct 10
     
    Datt í hug að þið hefðuð gaman að þessari upptalningu, ágætis framsetning á markvissu markaðsstarfi á netinu. Þessi vefur allur sýnist mér snúast um notkun félagsmiðlanna ;-)
Hrobjartur Arnason

'Our minds can be hijacked': the tech insiders who fear a smartphone dystopia | Technol... - 0 views

www.theguardian.com/...iction-silicon-valley-dystopia

marketing MAF social media socialnetworking

shared by Hrobjartur Arnason on 10 Oct 17 - No Cached
  • The technologies we use have turned into compulsions, if not full-fledged addictions,” Eyal writes. “It’s the impulse to check a message notification. It’s the pull to visit YouTube, Facebook, or Twitter for just a few minutes, only to find yourself still tapping and scrolling an hour later.” None of this is an accident, he writes. It is all “just as their designers intended”.
  • told his audience that they should be careful not to abuse persuasive design, and wary of crossing a line into coercion.
  • If the people who built these technologies are taking such radical steps to wean themselves free, can the rest of us reasonably be expected to exercise our free will?
  • ...4 more annotations...
  • “All of us are jacked into this system,” he says. “All of our minds can be hijacked. Our choices are not as free as we think they are.”
  • “I don’t know a more urgent problem than this,” Harris says. “It’s changing our democracy, and it’s changing our ability to have the conversations and relationships that we want with each other.” Harris
  • The techniques these companies use are not always generic: they can be algorithmically tailored to each person. An internal Facebook report leaked this year, for example, revealed that the company can identify when teens feel “insecure”, “worthless” and “need a confidence boost”. Such granular information, Harris adds, is “a perfect model of what buttons you can push in a particular person”.
  • It is the possibility of disappointment that makes it so compulsive.
  • Hrobjartur Arnason on 10 Oct 17
     
    Á meðan við reynum að læra leiðir og aðferðir til að ná athygli mögulegra þátttakenda á námskeiðin okkar eru æ fleiri sem vara við neikvæðum áhrifum félagsmiðla á athygli og vellíðan.
Hrobjartur Arnason

You Are What You Tweet | The New Yorker - 0 views

www.newyorker.com/...you-are-what-you-tweet

brand marketing MAF social media socialnetworking twitter

shared by Hrobjartur Arnason on 23 Oct 17 - No Cached
  • Hrobjartur Arnason on 23 Oct 17
     
    Tengist "The brand called you"
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