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10 Ways Newspapers are Using Social Media to Save the Industry
March 11th, 2009 | by Woody LewisComments
newspaper imageWoody Lewis is a Social Media Strategist and Web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers.
These days, everyone knows that one of the hottest stories any newspaper can cover is that of its own demise. The collapse of print advertising and the downturn in sales, at the news stand and through subscriptions, has led to a frantic search for new ways to monetize content that's often available online for free.
Social media gives any business an interactive channel to communicate with its current and future customers. For newspapers, that channel can increase the chances of survival in a market where commoditized information has diminished the value of individual brands. Here are ten ways newspapers are using social media to save the industry.
Everywhere you look there are dark signs for newspapers: bankruptcies, less print editions, the threat of closings in San Francisco and Boston, layoffs and pay cuts. But the journalism of newspapers will live on in digital form online. How will this after-life look? We brought together five people for the latest episode of 5Across who are working for newspapers -- or who have worked for them in the past and are now making their own independent forays online -- to discuss what's working now and what will work in the future.
This was not a disussion about gloom and doom, but about things that these folks could see working at the ground level in their own experience. The informal talk ranged from business models to building site loyalty to how people can network online through "goodness" and not just trying to game the system. Here's the lineup of guests for this month's video show (who largely were beer drinkers):
"In the third of a series of articles on photojournalism Adrian Evans, Director of Panos Pictures, suggests that photojournalists should cast off the past and look to new models of funding.
"Working in photojournalism it sometimes feels as though industry commentators are circling like vultures waiting to pick over the corpse of our industry.
"They misguidedly link the fortunes of photojournalists to that of newspapers and magazines, referring to an almost mythical past, a golden age when newspapers were the champions and supporters of photojournalism. Whether this era ever really existed is debatable. What is undeniably true is that newspapers ceased being the paymasters of photojournalists a long time ago. Quality photojournalism is expensive - researching the story, gaining access, spending time with your subjects, post production and editing - there are no short cuts. Newspapers and magazines spend a tiny proportion of their income on content and they certainly don't want to spend it on photography."
Newspapers and Thinking the Unthinkable
Back in 1993, the Knight-Ridder newspaper chain began investigating piracy of Dave Barry's popular column, which was published by the Miami Herald and syndicated widely. In the course of tracking down the sources of unlicensed distribution, they found many things, including the copying of his column to alt.fan.dave_barry on usenet; a 2000-person strong mailing list also reading pirated versions; and a teenager in the Midwest who was doing some of the copying himself, because he loved Barry's work so much he wanted everybody to be able to read it.
One of the people I was hanging around with online back then was Gordy Thompson, who managed internet services at the New York Times. I remember Thompson saying something to the effect of "When a 14 year old kid can blow up your business in his spare time, not because he hates you but because he loves you, then you got a problem." I think about that conversation a lot these days.
Newspaper people on Twitter
We list the "top of the twits" for newspaper titles (a-z) and people (a-z). Media UK runs a variety of services on Twitter too - not least, @mediauk - follow us!
Multimedia Journalists Discover Life After Newspapers
Non-profits, NGOs and corporations are looking for storytellers, and former newspaper photographers are answering the call.
"On the Internet, everybody is a millenarian. Internet journalism, according to those who produce manifestos on its behalf, represents a world-historical development-not so much because of the expressive power of the new medium as because of its accessibility to producers and consumers. That permits it to break the long-standing choke hold on public information and discussion that the traditional media-usually known, when this argument is made, as "gatekeepers" or "the priesthood"-have supposedly been able to maintain up to now. "Millions of Americans who were once in awe of the punditocracy now realize that anyone can do this stuff-and that many unknowns can do it better than the lords of the profession," Glenn Reynolds, a University of Tennessee law professor who operates one of the leading blogs, Instapundit, writes, typically, in his new book, "An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government and Other Goliaths."
The rhetoric about Internet journalism produced by Reynolds and many others is plausible only because it conflates several distinct categories of material that are widely available online and didn't use to be. One is pure opinion, especially political opinion, which the Internet has made infinitely easy to purvey. Another is information originally published in other media-everything from Chilean newspaper stories and entries in German encyclopedias to papers presented at Micronesian conferences on accounting methods-which one can find instantly on search and aggregation sites. Lately, grand journalistic claims have been made on behalf of material produced specifically for Web sites by people who don't have jobs with news organizations. According to a study published last month by the Pew Internet & American Life Project, there are twelve million bloggers in the United States, and thirty-four per cent of them consider blogging to be a form of journalism. That would add
As almost everyone knows by now, various major daily newspaper published, on July 10, a photograph of four Iranian missiles streaking heavenward; then Little Green Footballs (significantly, a blog and not a daily newspaper) provided evidence that the photograph had been faked. Later, many of those same papers published a Whitman's sampler of retractions and apologies. For me it raised a series of questions about images.[1] Do they provide illustration of a text or an idea of evidence of some underlying reality or both? And if they are evidence, don't we have to know that the evidence is reliable, that it can be trusted?
Avoiding Freelancer Freefall
By Mike FoxmikefoxcloseAuthor: Mike Fox See Author's Posts (7)
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San Francisco-based freelance photojournalist Mike Fox has worked all over Europe, South Africa and the United States, with assignments also taking him to other parts of Africa, the Middle East, Haiti. Mexico and Southeast Asia. In his 15+ years as a photojournalist, Mike has been doused in tear gas, nearly attacked by a wild donkey, and brought in to land on an aircraft carrier in the Pacific. His work has been featured in many leading daily, weekly and monthly publications as well as on MSNBC, CNN and other news-related web sites. Mike specializes in corporate photojournalism and has a substantial client list, many of which are located in the Silicon Valley area. Visit Mike's Web site and blog. in Business of Photography on November 17th, 2008
Just yesterday, a colleague sent me a Facebook message saying that she had been laid off from her newspaper. She wanted some advice on finding freelance work; I know she is not alone. Over the years, I have seen many newspaper staffers suddenly find themselves without the support structure that a corporation can provide -- no camera gear, no assignment editor, no benefits, no work, no salary. It can be a rude awakening.
In his second month as a professor at Arizona State University, Tim McGuire was standing in front of 13 students teaching "The Business of Journalism" when his inner voice interrupted. "You dummy," he recalls thinking, "you are teaching a history course." It was fall 2006, and he was talking about the production of a daily newspaper, but not about the parallel production of a 24-hour-a-day Web site. He was explaining the collapse of the print classified advertising market, but not the striking success of Google search advertisements.
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The course, new to the curriculum, was in desperate need of a revision already. Mr. McGuire, a 23-year veteran of The Star Tribune in Minneapolis, was in need of a re-Âeducation himself.
"I knew what I knew until I realized there was an earthquake underfoot," he says. He immersed himself in Internet business models. He started a blog. The course was renamed "The Business and Future of Journalism." He quickly learned that today's journalism students don't enroll to hear, in Mr. McGuire's words, "old newspaper farts telling them that the business is doomed."
"They know the model is broken," he says. "They think, We'll just have to fix it." And so he started this semester by outlining an intimidating theme for the course: "How do we pay for journalism?"
Restoring Trust in Photojournalism: Black Star Rising Talks with Dr. Hany Farid
By Scott BaradellscottbaradellcloseAuthor: Scott Baradell See Author's Posts (125)
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Scott Baradell edits and contributes to Black Star Rising. A former newspaper journalist and executive for Belo Corp., Scott is an accomplished brand strategist who leads the Idea Grove agency. He has nearly two decades of experience working closely with professional photographers, both as a journalist and as a corporate photography buyer. in Photojournalism on August 6th, 2007
Photographers have been manipulating images ever since Abraham Lincoln's head was attached to John C. Calhoun's body in one of Lincoln's most famous portraits. But today, digital technology has made tampering easier and more pervasive than ever. Some believe the trend threatens the public's fundamental faith in the practice of photojournalism.
In this context, Dr. Hany Farid should be a hero to photojournalists and lovers of photojournalism. Farid, who runs the Image Science Group at Dartmouth College, has emerged as a leading authority on digital forensics. His team has developed some of the most advanced software currently available to detect photo manipulation.
While media organizations - increasingly rocked by photo-doctoring scandals - have not yet invested in Farid's technology, it seems only a matter of time before this occurs. Here's our Q&A with Farid:
"Corentin Wauters: Gamma is one of the most famous photojournalism agencies. Some even call it legendary. How important has it been for photojournalism?
Michiel Munneke: I think Gamma - but also others like Magnum, for instance - played an extremely important role from early years on, especially in documenting crucial news events around the world. It's important to realise that in those days you had magazines like Life and the Picture Post who very generously allocated tens of pages to events like the war in Vietnam, for example. Those publications and photographs made a huge impact on their readerships.
I think it's fair to say that the founders of Gamma, like Raymond Depardon - although he moved to Magnum at the end of the '70s - and Gilles Corron, who died in 1970 in Cambodia, can be classified as legendary. They played a very important role in news documenting in those years.
Raymond Depardon said that in 1966 you only had to travel far away and take three shots to get published in magazines Paris Match or Le Nouvel Observateur. How has the profession of photojournalism changed since Gamma was founded?
If Depardon was saying that competition for space in publications like Paris Match or Le Nouvel Observateur is stronger, then he's absolutely right. Competition is far more severe. Circulations are going down, advertising revenues are shrinking, and consequently budgets for journalism and for photography are being cut.
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Nowadays its very rare that publications send photographers for assignments overseas. Take a renowned magazine like Time. They still have photographers on staff but they very rarely get assignments to go overseas. It's a sign of the times.
Gamma, but also other big photojournalism agencies like Sipa, were founded in Paris. The city had a big name as a centre for photojournalism. To what extent is that true today?
I think for those years it was really true. But now, in the era of globalisation and digitisation, it doesnâ
"# Online bells and whistles can deliver your message with impact, but done in the wrong way, they can annoy your reader. Design gurus Laura Ruel and Nora Paul show you how to do multimedia right.
By Laura Ruel and Nora Paul
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One of the greatest opportunities of multimedia journalism is the ability to make different design choices. Although most online organizations present digital derivatives of their "parent" products - newspaper sites present columns of text, radio sites feature audio files, and TV sites provide video - we are seeing an increase in the number of sites embracing all design options. Radio sites are complementing their audio with photos and/or text, newspaper sites are presenting video and audio slide shows along with their text, and TV stations are supplementing their video pieces with text stories. "
"The End of Newspapers: Reality and Information"
Looking at the so-called death of newspapers from the angle of authenticity and reliability of photojournalistic images.
Collaboration the Key to Future of Investigative Journalism
Mark Glaser
by Mark Glaser, April 5, 2009
Tagged: future, investigative reporting, logan symposium, public media, uc berkeley
BERKELEY -- The second day of the Logan Symposium at UC Berkeley is more of a half-day with one panel devoted to the future of investigative journalism and a brunch at the Frontline World offices near campus. Just like last year, I had trouble getting an Internet connection in the journalism school library so had to live-Twitter the panel and put up this blog post later. (You can see the earlier report on yesterday's sessions here.)
The panel was lively, and included a lot of optimism for the future of investigative journalism despite the business cratering for newspapers and their investigative journos. The panel was moderated by Lowell Bergman, and included David Fanning of PBS Frontline, Esther Kaplan of the Nation Institute, Bill Keller of the NY Times, Chuck Lewis at American University, Robert Rosenthan of the Center for Investigative Reporting, and Buzz Woolley, chairman of the board and primary funder of Voice of San Diego. The following are my notes from the panel.
David Simon Blasts Citizen Journalism, Prescribes Non-Profit Newspaper Model
We listened to articulate, qualified, high-minded participants in Sen. John Kerry's subcommittee hearing on the bleak future of journalism this week (as his hometown paper, The Boston Globe, struggles to stay afloat).
One who impressed most was longtime Baltimore Sun cop reporter David Simon, who parlayed his journalism experience into a thriving career as a top TV drama producer. His venerated shows (including HBO's "The Wire") often investigate thorny journalism issues.
VII Photo Panel: Why Photography Still Matters
Long, long ago, when picture magazines arrived in millions of homes once a week, and people still read newspapers, a news photo could have an immediate impact on public opinion. Images of fire hoses turned on men and women wanting to exercise their right to vote mobilized thousands of voter registration volunteers. An image of a naked girl running down a road to flee a napalm bombing curdled public opinion about an already unpopular war. But in today's fractured media, with so few publications showing serious photography, can a photo really make a difference?
The answer, according to participants in the panel discussion held last night at the VII Photo agency office, is yes. Each panelist-a Congressional aide, a human rights activist and a photojournalist-gave examples of the surprising and sometimes unexpected ways that photos of human rights issues have moved individuals to take action.
VII Photo Panel: Why Photography Still Matters
Long, long ago, when picture magazines arrived in millions of homes once a week, and people still read newspapers, a news photo could have an immediate impact on public opinion. Images of fire hoses turned on men and women wanting to exercise their right to vote mobilized thousands of voter registration volunteers. An image of a naked girl running down a road to flee a napalm bombing curdled public opinion about an already unpopular war. But in today's fractured media, with so few publications showing serious photography, can a photo really make a difference?
The answer, according to participants in the panel discussion held last night at the VII Photo agency office, is yes. Each panelist-a Congressional aide, a human rights activist and a photojournalist-gave examples of the surprising and sometimes unexpected ways that photos of human rights issues have moved individuals to take action.
"In Biafra in 1968, a generation of children was starving to death. This was a year after oil-rich Biafra had seceded from Nigeria, and, in return, Nigeria had attacked and laid siege to Biafra. Foreign correspondents in the blockaded enclave spotted the first signs of famine that spring, and by early summer there were reports that thousands of the youngest Biafrans were dying each day. Hardly anybody in the rest of the world paid attention until a reporter from the Sun, the London tabloid, visited Biafra with a photographer and encountered the wasting children: eerie, withered little wraiths. The paper ran the pictures alongside harrowing reportage for days on end. Soon, the story got picked up by newspapers all over the world. More photographers made their way to Biafra, and television crews, too. The civil war in Nigeria was the first African war to be televised. Suddenly, Biafra's hunger was one of the defining stories of the age-the graphic suffering of innocents made an inescapable appeal to conscience-and the humanitarian-aid business as we know it today came into being. "
When It Comes to SEO, a Picture Is NOT Worth a Thousand Words
By Levi Wardelllevi-wardellcloseAuthor: Levi Wardell See Author's Posts (1)
Recent Posts
* When It Comes to SEO, a Picture Is NOT Worth a Thousand Words
Levi Wardell is a Washington, D.C.-based marketing professional and photographer. With 10 years of experience in online marketing for companies of all sizes, Levi currently focuses on helping fellow photographers leverage the power of search engine optimization. You can follow Levi's blog at his Web site. Levi's photography has been seen in office settings, local newspapers, marketing documents, and most recently on display at the Mark Whistler Gallery in Baltimore. When traveling for work, Levi oftentimes found himself searching the Web for the best places to photograph in various cities. With no consistent luck finding such a resource, Levi created a directory for all photographers to enjoy -- The Best Places To Photograph Directory. in Business of Photography on December 8th, 2008
As a photographer, you face unique challenges in optimizing your Web site for search engines. Fundamentally, you want your site to showcase your work; unfortunately, a picture is not worth a thousand words to Google.
Sure, Google takes hundreds of variables into consideration when building search engine result pages (SERPs). But while a human can look at your photographs and feel the expressed emotions, understand the story you're telling, and get a sense for what your expertise is, a search engine needs to be told with text.
That's why, for search engine optimization (SEO) purposes, it's important for your site to combine text-rich content with a solid visual representation of your work.