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Wiki - Expectancy Theory proposes that a person will decide to behave or act in a certain way because they are motivated to select a specific behavior over other behaviors due to what they expect the result of that selected behavior will be.[1] In essence, the motivation of the behavior selection is determined by the desirability of the outcome. However, at the core of the theory is the cognitive process of how an individual processes the different motivational elements. This is done before making the ultimate choice. The outcome is not the sole determining factor in making the decision of how to behave.

"Lumzy is a mockup and prototyping tool for websites and applications. By "mockup", we mean a quick sketch that gives an idea of what the site or application you are planning to build will look like. When we say "prototype", we're referring to something functional, and with Lumzy we're NOT talking about simply page-linking (like so many other so-called "prototyping" tools provide). No way, we're talking about functional prototypes - where a user can perform events such a clicking on buttons, selecting values from dropdowns, filling in text fields, scrolling lists, etc..., and those events can trigger actions. These actions provide the client with the experience they'd expect from a functioning site or application, such as seeing popup windows, or alert messages, or being taken to other pages or even to other websites (yes you can launch real "live" URLs from within your prototype). "