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John Lemke

20 Copywriting Blind Spots All Web Writers Should Avoid » SEO Copywriting - 0 views

www.seocopywriting.com/...-blind-spots-web-writers-avoid

writers seo freelance WriteLink writing 2014

shared by John Lemke on 08 May 14 - No Cached
  • John Lemke on 08 May 14
     
    Some tips to not only make your copy more readable but also to help with SEO.
John Lemke

Why You Should Care About Google+, SEO and Semantic Search - 0 views

www.steamfeed.com/are-google-seo-semantic-search

2014 google seo semantic search Google+ writing copywriting WriteLink tips

shared by John Lemke on 03 Feb 14 - No Cached
  • Everything Google is doing, from Google+ to semantic search serves its mission “to organize the world’s information and make it universally accessible and useful.”
  • In order for Google to provide the most relevant search results, it looks beyond the keywords to find context of your query based on your connections and social signals, +1’s, shares, likes etc..
  • Google Authorship ties you to your content no matter where you publish on the web where “rel=authorship” is installed.
  • ...1 more annotation...
  • Links send signals to Google that people like and trust your content.
  • John Lemke on 03 Feb 14
     
    A brief explanation of how Google+ factors into search in this day and age. Not only worth the read but the sources it cites are as well.
John Lemke

AJ Kohn talks Hummingbird, social, authority, writing and MUCH more! » SEO Co... - 0 views

www.seocopywriting.com/...-authority-writing-social-much

writing freelance 2014 WriteLink web2.0 tips writer

shared by John Lemke on 18 Feb 14 - No Cached
  • My mantra is to do it instead of thinking about doing it. If I catch myself doing the latter I just switch to doing instead of thinking. Easier said than done for me, but I’ve gotten better at that. But there aren’t enough hours in the day. Or not if you’re also going to stay healthy and be a part of your family and not get burnt out. So things fall off the table, even more so if you’re hell bent on creating really great work. Yet, I find that quality is what wins at the end of the day and that solves a lot of other problems.
  • People scan and don’t read, so you have to format your content to meet that reality.
  • And if they share it, you gain greater readership. So I encourage writers to think of the entire canvas when creating content. Think about the headers in your piece and about the images you’ll use to enrich the story.
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  • Writers still concentrate too much on the text and not enough on formatting and presentation. Making the content you create readable, portable and memorable is what will gain success.
  • The other thing that I think was important was commenting (with links) on other content.
  • I believe in 90-9-1 participation inequality. Comments are the area on a piece of content where the 9 (contributors) and the 1 (creators) are most frequently found. Those are the people I wanted to connect with because I had a better chance of them carrying my content to other places. And they did.
  • Social media is a key factor in SEO and Internet marketing for businesses and individuals. You rock at social media, sharing across multiple platforms and gaining reach. Social media can be intimidating and time consuming. What advice do you have for managing individual as well as business social accounts? Well you hit on the big issue; it’s time consuming and most people don’t want to invest that amount of time. So that’s the first thing. You can’t half-ass it and expect to do very well. One of the things I try to do is make my content on these platforms consistent, readable and memorable. On Twitter I decided to use a convention for the vast majority of my tweets. [Activity]: [Title] [URL] [Comment] [Hashtag]
  • The last one is to not do work for free.
  • Well, I’m seeing more and more evidence of what I describe happening and believe that Knowledge Graph Optimization (KGO) is going to be more and more important moving forward.
  • John Lemke on 18 Feb 14
     
    Many good points about writing in this new era are brought out in this interview.
John Lemke

A Tale of Two Kates: Examples of Very Different, but Effective ABOUT Author Pages - 0 views

www.darcypattison.com/...author-website-content-about

examples pages 2014 writing WriteLink tips online web website

shared by John Lemke on 05 Mar 14 - No Cached
  • John Lemke on 05 Mar 14
     
    What readers want on your about page.
John Lemke

How to Make Your Writing Concise - 0 views

community.copypress.com/w-to-make-your-writing-concise

2014 writing WriteLink copywriting tips list how to edit rewrite process tutorial

shared by John Lemke on 02 Apr 14 - No Cached
  • It’s not as violent as it sounds, but this process can prove painful for many writers; it’s all about getting rid of self-indulgent, flowery writing
  • don’t go off the deep end with the thesaurus. Don’t choose every synonym Word suggests for your replacements, as some lead to awkward phrasing and don’t fit within the context. Your words should fit naturally in the sentence while also decreasing redundancy.
  • go over your work as if you were an editor. Take a red pen to your words, and cut out anything the content can do without.
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  • Look for words and phrases like “a number of,” “in order to,” and especially “that.” All can be replaced with shorter and more powerful words or can be completely cut out.
  • it should never be the first thing on your mind while writing.
  • Don’t be too hard on yourself if you can’t get rid of all forms of “to be,” but make sure there is no other way to phrase the sentence before you give up.
John Lemke

How to Write When You're Not a Writer - 0 views

www.steamfeed.com/write-youre-writer

2014 writing copywriting tips list how to writer

shared by John Lemke on 17 Apr 14 - No Cached
  • The content on your website doesn’t need to appeal to a broad audience like print media does. It also doesn’t need to be on a broad topic. Quite the opposite, actually. Your website and social media content will be quite specific. And what’s more, unlike print media if you do make a mistake it only takes moments to correct. What’s not to love about that?
  • web content is also more conversational. Content is written to feel personal – as if you’re speaking directly to your audience
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