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John Lemke

» Increase Your Freelance Writing Income in 5 Days : Freedom With Writing - 0 views

  • Spend a few minutes setting up an email system that you can use to contact potential clients. The ideal system will let you contact many people at once, based on a custom list that you create.
  • you need to spend the time to create a custom pitch to that matches your potential clients very closely. Once that is done, set your email system to send the email out at 8am on Tuesday
  • look for potential network possibilities. This should only take about 5 minutes of your time. You want to check Meetup.com for both freelance writing networking as well as networking opportunities within your writing specialties. Check for local community meetings such as School board and city/county council meetings. All of these are great places to meet potential clients.
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  • oday is the day for cold calling. Most people don’t particularly enjoy this aspect of marketing but it is extremely valuable. Use the list you made on Monday and call each company.
  • By now you are getting some serious responses to your quick burst activities. So today you want to focus on social media. If you don’t already have Facebook and Twitter accounts for your freelance writing business, this is the time to set them up. You should also have a LinkedIn account. If not, set one of those up as well. Then go into the settings of LinkedIn and Twitter and set them up to update whenever you post to the associated Facebook page. Properly setting up your social media pages is extremely important; you are selling yourself. Make it look good.
  • PLEASE do not use your personal Facebook page for this. You do not want clients and potential clients to see the funny faces you made during your best friends wedding reception! Use your professional Facebook page for this and close your personal page to anyone but friends. If you are thinking it doesn’t matter, look at your page as though you were the client. That should do it.
  • Ok we are at the end of the week. You have set up an email marketing blitz, found and attended networking opportunities, written a letter to your local paper, cold called potential clients and set up your social media sites (and are updating them!) The only thing left is to update your Freelance Writing Website.
John Lemke

A Tale of Two Kates: Examples of Very Different, but Effective ABOUT Author Pages - 0 views

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    What readers want on your about page.
John Lemke

9 Irresistible Incentives That'll Grow Your Email List Like Crazy - 0 views

  • Unless they see the value of joining your list, they simply won’t invest any of those valuable minutes in you and your blog.
  • Do something for me and I’ll do something for you. In this case, the bribe is “give me your email address and I’ll give you something that isn’t freely available on my blog.”
  • Minimum requirements: Useful and engaging content, whether unique to the bribe or already published on your blog, that you can easily break into pieces. On the technical side, you’ll need an email newsletter service (e.g. Mailchimp, AWeber (aff), etc.) with an autoresponder feature ($10-20/month).
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  • Minimum requirements: A word processor like Microsoft Word, Apple Pages or OpenOffice Writer is sufficient for creating a simple cheat sheet, but for a more sophisticated end product, you might require a desktop publishing package such as Adobe InDesign, Microsoft Publisher, or QuarkXPress. Alternatively, you can use a cheat sheet tool like Cheatography to generate cheat sheets based on a default template.
  • Minimum requirements: Your chosen word processor is enough to create a basic template, but to make it even more visually appealing, consider using some simple design elements such as colors, backgrounds and borders. If the template is meant to be printed, you can convert your .docx or .pages file into a downloadable PDF for your readers’ convenience.
John Lemke

The Smart Way to Use Other People's Audiences to Build Your Own - Copyblogger - 0 views

  • That’s the basic idea: Get in front of OPA, and then publish fantastic content so you can earn that audience’s respect and trust.
  • Interacting with others, sharing the content of others, and participating in communities are all great ways to generate attention and build an audience.
  • build an audience that is relevant to what you do
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  • If you get attribution links as a result of the guest post, then the site and page giving you the link will be closely matched to your site and the specific page receiving the link.
  • You are not a fit for every audience. Don’t worry about it. Pass on opportunities where you can’t bring the good stuff, and focus your energies in the places where you can.
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    As people often say regarding writing, "it is just as much about networking as it is working".  If you blog or write, these are some great ways to build your audience.
John Lemke

» How to Build Residual Income as a Writer for Examiner.com : Freedom With Wr... - 0 views

  • Examiner is very unusual in that writers have some serious perks. If you move your cursor over your name in the top right of your page you will see a drop down list. Choose the ‘Examiner Perks’ option and prepare to be awed. You can get discounts on everything from Insurance to books to concert tickets etc. The discounts alone are worth the 200 words a month!
    • John Lemke
       
      nice perks
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

The Physics Front - 0 views

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    This sit is an awesome collection of physic education tools.
John Lemke

A Day in the Life of Maggie Koerth-Baker | - 0 views

  • I’m a freelancer, but I have a couple of contract gigs that play a big role in my monthly and daily cycles. I’m the science editor at BoingBoing.net, a technology and culture blog with 6 million monthly readers. I also have a monthly column with The New York Times Magazine.
  • The rest of the day really varies a lot, depending on what I have on my plate at that given time. I have ADHD and it’s really easy for me to get distracted and be unproductive, so I have lots of little tricks I rely on to keep me focused throughout the day. I used to use a timer on my computer a lot, just to have something that, periodically, forced me to look up and think about what I was doing and what I had to do next. But I find now that the two hours between breast pump sessions actually does that job pretty well. I also jump back and forth between stuff on my to-do list, depending on what I feel motivated to do. If I just can’t get myself to write during a given two-hour block, I’m better off answering email or sending out interview requests than just sitting there, staring at a blank page.
  • Skype, Call Recorder, and Stickies.
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  • Word docs and/or Evernote
  • Livescribe pen. The Livescribe allows me to record audio and take notes, with the audio linked up to the notes, so that later I can find exactly the audio quotes and information I want quickly, just by tapping on the note that corresponds to what I’m looking for.
  • I’m experimenting with a new organizational system that I’m calling Just Put Everything in Evernote. All my research notes, papers, Livescribe notes and audio, everything … it all goes into Evernote, organized by story, and I can find it easily on my phone or my computer, even when I’m offline. The new Livescribe pen I got even uploads the audio and notes to Evernote automatically, whenever it has access to wifi.
  • I increasingly do my writing in Google Docs. Or Drive, or whatever they call it now. It’s been worth it for the couple of times I’ve already needed to access stuff when I’m away from my computer. And it helps with the nagging fear that I’m going to lose, damage, or destroy the laptop at some point, halfway through writing a story. On the same lines, I periodically save everything to Dropbox.
  • EasyCrop for quickly adjusting image
  • I do all my presentations in Prezi
  • Twitter and Facebook are both necessary for my work and a huge time suck
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    Maggie Koerth-Baker is the science editor for Boing! Boing!, a freelance writer and a columnist for The New Your Times Magazine. In this interview she discusses her life, motherhood and her work flow.
John Lemke

Why so many digital publishers are flocking back to print | Digiday - 0 views

  • Publishers are leaning heavily on the idea that these are “premium” magazines, with deep reporting and full-page photos. Music reviews site Pitchfork even hopes that printing its quarterly magazine’s long-form features and illustrations on high-quality paper stock will encourage readers to collect them just as they collect vinyl records.
  • ather than eye the big general-interest numbers of Time and Rolling Stone, digital publishers are creating their magazines with lower circulations and content aimed at more niche audiences.
  • Most media companies have historically treated magazines as loss leaders, selling them for cheap in the hopes of building the sort of big circulation numbers
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  • That’s not the model that these digital publishers are following. Rather than sell the magazines for cheap, Pitchfork is asking for $50 a year (or $20 an issue).
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    A few interesting differences about today's print and yesterday's.  Seems there is still a market for premium content and consumers will actually pay much more than in yesteryear.
John Lemke

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines : @ProBlogger - 0 views

  • Unless you reel in your readers instantly, your well-crafted content goes largely unnoticed and going viral becomes impossible. Set aside at least 15 to 30 minutes for choosing a magnetic title after crafting your post. List three to five intriguing titles guaranteed to increase your CTR and page views. After carefully thinking through each option, select the one that inspires you like no other.  Ask your friends or followers for feedback.
  • Actionable verbs can be visualized and acted upon easily.
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    Titles and headlines really matter in today's new media order.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 2 - 0 views

  • Tetrahydrocannabinol, or THC, the active psychedelic ingredient in cannabis, has known anti-tumoral effects, Donald P. Tashkin, M.D., a pulmonologist at UCLA who has studied marijuana for more than 30 years, told weather.com. “It’s been shown by a large number of investigators to [reduce] growth of brain, lung, breast, prostate and thyroid cancer cells in animal models,” he said.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 5 - 0 views

  • What weed users are really feeling is short-term cognitive and motor impairment.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 3 - 0 views

  • It impairs the activity of immune cells in your lungs, which work to prevent respiratory infections, by impairing their ability to kill bacteria and fungus, Dr. Tashkin said.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 4 - 0 views

  • ut research shows it can exacerbate mental health problems, such as bipolar disorder and schizophrenia, in people with a predisposition for these conditions.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 9 - 0 views

  • Some marijuana experts, like Mayo’s Bostwick, think this tight regulation is harmful because all the marijuana used in studies come from the same place — whereas in the real world, the plants can vary widely, leading to different effects for different people.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 7 - 0 views

  • There is “absolutely no comparison” between the safety of marijuana and tobacco smoke, Dr. Tashkin added, noting that the latter is the top cause of preventable deaths in the United States. No one has ever overdosed on marijuana, and no major studies have found a significant increase in lung cancer risk from the drug.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 8 - 0 views

  • His friends said he was agitated after eating the brownie — one side effect of edible pot that’s not usually seen when the drug is smoked. Edibles are also more likely to make an individual paranoid and dizzy, Franson said at the AHCJ conference.
John Lemke

Writer Unboxed » Imagining Beyond One's Own Experience, or What the Fiction W... - 0 views

  • Imagining is the job of the fiction writer. This is what we do, every time we sit down in front of a blank page. It seems as if we’re working with no more than a keyboard or pen and paper, but that’s not true. We have at our disposal every person we’ve ever known, every experience we’ve ever had, seen, heard and felt. Our ingredients are the people who have ignored us and caused us to search our brains for reasons why, people whom we’ve admired, both intimately and from a distance, and people whom we’ve tried to emulate. People who love us despite our faults; people we can’t stand despite our efforts to be better people ourselves.
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    A great read on putting the writer in another's shoes. If you desire to do fiction, it is certainly worth the time to read.
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