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John Lemke

5 Tips for Turning Drab Information Into a Tantalizing Tutorial - Copyblogger - 0 views

www.copyblogger.com/tantalizing-tutorials

2014 writing tips list writer WriteLink writing tutorials

shared by John Lemke on 06 May 14 - No Cached
  • To get people interested, you need to start with the Why — even when the Why seems obvious.
  • A great destination postcard is inspirational, taps into emotion, and paints a clear picture.
  • Good tutorials mix straightforward how-to’s with stories and examples to both educate and entertain.
  • ...6 more annotations...
  • Which are the most common mistakes you’d like to warn your readers for? And help them avoid? Sprinkle these mistakes — with advice on how to avoid them — over your tutorial, to keep readers captivated.
  • Your word choice has to be sharper and harder-hitting than the words you use when you talk because in writing you can’t scream, sing, or use wild gestures. Your words have to capture attention, express emotion, and get your message across.
  • To make your writing voice stronger and more dynamic: Choose sensory words like creepy, bland, or dazzling Pick emotional words like mesmerizing, mind-numbing, and captivating Religiously tighten your text; and tighten it more
  • There’s one more thing you shouldn’t forget: A good teacher or mentor inspires her students to implement her ideas. Consider what might stop your reader from following your advice … and take away that final obstacle. When you encourage your readers to overcome their doubts and take action, they’ll hang on to your lips to hear each word.
  • Metaphors help readers visualize an abstract concept by relating it to something concrete. They help people understand a new idea by relating it to something they know already.
  • Problems are like speed bumps — they slow your reader down. They start paying attention again, because everyone is keen to avoid glitches, hassle, and mistakes.
  • John Lemke on 06 May 14
     
    While they seem like common sense, think about how often you see tutorials written that ignore these tips... especially number 1.
John Lemke

» Increase Your Freelance Writing Income in 5 Days : Freedom With Writing - 0 views

www.freedomwithwriting.com/...lance-writing-income-in-5-days

freelance writing copywriting 2014 increase income tips tricks howto tutorial steps

shared by John Lemke on 30 Jan 14 - No Cached
  • Spend a few minutes setting up an email system that you can use to contact potential clients. The ideal system will let you contact many people at once, based on a custom list that you create.
  • you need to spend the time to create a custom pitch to that matches your potential clients very closely. Once that is done, set your email system to send the email out at 8am on Tuesday
  • look for potential network possibilities. This should only take about 5 minutes of your time. You want to check Meetup.com for both freelance writing networking as well as networking opportunities within your writing specialties. Check for local community meetings such as School board and city/county council meetings. All of these are great places to meet potential clients.
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  • oday is the day for cold calling. Most people don’t particularly enjoy this aspect of marketing but it is extremely valuable. Use the list you made on Monday and call each company.
  • By now you are getting some serious responses to your quick burst activities. So today you want to focus on social media. If you don’t already have Facebook and Twitter accounts for your freelance writing business, this is the time to set them up. You should also have a LinkedIn account. If not, set one of those up as well. Then go into the settings of LinkedIn and Twitter and set them up to update whenever you post to the associated Facebook page. Properly setting up your social media pages is extremely important; you are selling yourself. Make it look good.
  • PLEASE do not use your personal Facebook page for this. You do not want clients and potential clients to see the funny faces you made during your best friends wedding reception! Use your professional Facebook page for this and close your personal page to anyone but friends. If you are thinking it doesn’t matter, look at your page as though you were the client. That should do it.
  • Ok we are at the end of the week. You have set up an email marketing blitz, found and attended networking opportunities, written a letter to your local paper, cold called potential clients and set up your social media sites (and are updating them!) The only thing left is to update your Freelance Writing Website.
John Lemke

Writer Unboxed » Is Your Book Good Enough for Publication? A Cold-Blooded Ass... - 0 views

writerunboxed.com/...tion-a-cold-blooded-assessment

WriteLink writing freelance book writer assessment 2014 how to tutorial rewrite editing publishing

shared by John Lemke on 08 Feb 14 - No Cached
  • John Lemke on 08 Feb 14
     
    This article nicely breaks the rough and tough process into logical stages and steps. It also is very realistic.
John Lemke

How to Make Your Writing Concise - 0 views

community.copypress.com/w-to-make-your-writing-concise

2014 writing WriteLink copywriting tips list how to edit rewrite process tutorial

shared by John Lemke on 02 Apr 14 - No Cached
  • It’s not as violent as it sounds, but this process can prove painful for many writers; it’s all about getting rid of self-indulgent, flowery writing
  • don’t go off the deep end with the thesaurus. Don’t choose every synonym Word suggests for your replacements, as some lead to awkward phrasing and don’t fit within the context. Your words should fit naturally in the sentence while also decreasing redundancy.
  • go over your work as if you were an editor. Take a red pen to your words, and cut out anything the content can do without.
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  • Look for words and phrases like “a number of,” “in order to,” and especially “that.” All can be replaced with shorter and more powerful words or can be completely cut out.
  • it should never be the first thing on your mind while writing.
  • Don’t be too hard on yourself if you can’t get rid of all forms of “to be,” but make sure there is no other way to phrase the sentence before you give up.
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