The Halo Effect: Why You Won't Believe Your Heroes Have Flaws - 0 views
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Edward Thorndike was an educational psychologist in the 1920s. Part of his job involved watching how one set of people evaluated another set of people - generally people in teaching positions evaluating students. Over time he noticed that there was a problem. Teachers tended to favor certain students, and rate them highly in all areas — even ones in which the student was unremarkable. Everyone has favorites, but how could even obvious deficiencies be overlooked? And did the teachers really believe what they were saying?
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he published the results of of military officers evaluating the soldiers under their command. He found that no soldier was what people in the literary world would call a "complex and multifaceted character." People were all bad, all good, or all middling, especially if they had a few outstanding characteristics.
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An experiment was done in 1970, in which students were told to watch a tape of a lecturer and evaluate it. Actually, they were watching one of two tapes of the lecturer — one in which he was warm and welcoming to students and one in which he was strict and unfriendly. The students rated the warm lecturer as more attractive, as having a better accent, and his physical gestures as more appealing.
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"Why are you constantly being taken in by saviors, leaders and friends who seem like they can do no wrong - until they let you down? Blame the Halo Effect. Turns out that once you've given someone a halo in one area, it's almost impossible to fit him or her for a pair of horns in any others. One good trait, if sufficiently emphasized, will bleed over into everything else you do - provided you work it right."