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anonymous

OSU climate researchers discover 1,800-year-old 'Rosetta stone' ice cores - 0 views

www.dispatch.com/...t-rosetta-stone-ice-cores.html

climate ice

shared by anonymous on 04 Apr 13 - Cached
  • The Thompsons realized that the Peruvian cores were similar to other ice cores they had retrieved from Tibet and the Himalayas. When they found matches in ice cores taken from opposite sides of Earth, they knew they had “Rosetta Stones” with which to compare other climate histories from tropical and subtropical regions.
  • “Looking at ice cores from the tropics has been especially important in allowing us to understand how this very stable climate system has changed over time,” said Daniel Schrag, a Harvard University climatologist.
  • The Quelccaya ice is important because it is perched on a wide flat shelf in a region with clearly defined wet and dry seasons. Each year’s ice is separated by a thin layer of dust, which is blown there during dry months. Researchers can estimate changes in ocean temperature by measuring the ratio of different oxygen isotopes in frozen water molecules. The glacier’s flat perch also keeps each layer straight, which makes it easier to compute annual changes in snowfall, said Ian Howatt, an OSU glaciologist and ice core study co-author.
  • anonymous on 04 Apr 13
     
    "Ice cores taken from a remote South American glacier are revealing a year-by-year tropical climate history over nearly two millennia. "
anonymous

Make Your Own Ice Packs from Cheap Sponges - 0 views

lifehacker.com/...n-ice-packs-from-cheap-sponges

shared by anonymous on 11 Sep 12 - Cached
  • anonymous on 11 Sep 12
     
    "Ice packs are a great way to keep your lunch cool, but they're a bit expensive if you're in the habit of losing them. Over on cooking blog My Kitchen Escapades they show a cheap, reusable, and easy way to make ice packs from kitchen sponges. All you need to do is take a standard kitchen sponge, soak it in water, put it inside a ziploc bag, and freeze it. When you're done, you have an ice pack. The handy thing is that when the ice starts to melt, the sponge soaks up the water so it doesn't leak everywhere. If you're looking to upgrade your brown-bag lunch this should be a helpful trick."
anonymous

Preventing an Arctic Cold War - 0 views

www.nytimes.com/...enting-an-arctic-cold-war.html

shared by anonymous on 13 Mar 13 - Cached
  • This unexpected transformation has radically altered the stakes for the Arctic, especially for the eight nations and indigenous peoples that surround it.
  • But while there has been cooperation on extracting the region’s oil, gas and mineral deposits, and exploiting its fisheries, there has been little effort to develop legal mechanisms to prevent or adjudicate conflict. The potential for such conflict is high, even though tensions are now low.
  • In 1996, eight countries — the United States, Russia, Canada, Norway, Finland, Sweden, Iceland and Denmark (which manages the foreign affairs and defense of Greenland) — and groups representing indigenous peoples established the Arctic Council to chart the region’s future. So far, this high-level forum has identified sustainable development and environmental protection as “common Arctic issues.” But another crucial concern — maintaining the peace — was shelved in the talks that led to the council’s creation. The fear then, as now, was that peace implied demilitarization. It doesn’t. But if these nations are still too timid to discuss peace in the region when tensions are low, how will they possibly cooperate to ease conflicts if they arise?
  • ...3 more annotations...
  • How, for instance, will each nation position its military and police its territory? How will the Arctic states deal with China and other nations that have no formal jurisdictional claims but have strong interests in exploiting Arctic resources? How will Arctic and non-Arctic states work together to manage those resources beyond national jurisdictions, on the high seas and in the deep sea?
  • NATO’s top military commander, Adm. James G. Stavridis of the United States Navy, warned in 2010 of an “icy slope toward a zone of competition, or worse, a zone of conflict” if the world’s leaders failed to ensure Arctic peace.
  • President Vladimir V. Putin of Russia, whose economy is reliant on its rich deposits of oil and natural gas, clearly understands the benefits of a northern sea route and of the hydrocarbon deposits on his nation’s continental shelf, and has emphasized the importance of peace and cooperation in the Arctic. So have leaders of other Arctic nations. But we have heard virtually nothing from President Obama, even as he has made the dangers of a warming earth a priority of his second term.
  • anonymous on 13 Mar 13
     
    "JUST a quarter-century ago, and for millenniums before that, the Arctic Ocean was covered year-round by ice, creating an impregnable wilderness that humans rarely negotiated. Today, as the effects of global warming are amplified in the high north, most of the ocean is open water during the summer and covered by ice only in the winter."
anonymous

Decades of research show massive Arctic ice cap is shrinking - 0 views

www.labspaces.net/...ve_Arctic_ice_cap_is_shrinking

layscience sustainability environmentalism

shared by anonymous on 13 Apr 10 - Cached
  • Close to 50 years of data show the Devon Island ice cap, one of the largest ice masses in the Canadian High Arctic, is thinning and shrinking.
  • The work of Boon and her colleagues demonstrates the importance of long-term research.
  • "We all know long-term studies are important but they are really hard to pay for."
  • anonymous on 13 Apr 10
     
    From Lab Spaces on April 12, 2010.
anonymous

The Growing Importance of the Arctic Council - 0 views

www.stratfor.com/...wing-importance-arctic-council

shared by anonymous on 17 May 13 - Cached
  • The Arctic Council was established in 1996 by the eight countries that have territory above the Arctic Circle -- the United States, Canada, Iceland, Denmark, Norway, Sweden, Finland and Russia.
  • Its main purpose was to be an intergovernmental forum (also involving Arctic indigenous groups) that promoted cooperation primarily regarding environmental matters and research. The Arctic Council's central focus has remained on environmental issues in the Arctic, and the body has had no meaningful decision-making power.
  • However, during this year's meeting, the council's members signed a legally binding agreement coordinating response efforts to marine pollution incidents.
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  • Satellite data collected since 1979 shows that both the thickness of the ice in the Arctic and range of sea ice have decreased substantially, especially during the summer months.
  • U.S. Geological Survey estimates from 2008 suggest that 13 percent of the world's undiscovered oil and 30 percent of undiscovered natural gas reserves are located in the Arctic Circle.
  • In 2012, 46 ships transporting a total of 1.3 million tons reportedly used the Northern Sea Route, which runs along the northern coast of Russia; this represents a considerable increase from 2011, when 34 ships transported approximately 820,000 tons. In response to the route's growing importance, Russia set up the Northern Sea Route administration in March to supervise shipping.
  • Europe has a vested interest in alternative shipping routes to Asia becoming more economically viable, since such routes would allow trade to circumvent numerous bottlenecks like the Suez Canal and increase access to Asia's growing consumer markets.
  •  China has also shown a particular interest in the Arctic, and has lobbied the Nordic countries to support Beijing's bid for observer status in the Arctic Council.
  • Sailing along the Northern Sea Route rather than through the Mediterranean Sea and Suez Canal significantly reduces the trip between Rotterdam and Shanghai -- the Northern Sea Route is around 20 percent shorter. This translates into significant savings in terms of fuel and crew costs.
  • The Arctic Council is just one of many bodies dealing with regional collaboration in the Arctic. The Barents Euro-Arctic Council, the Nordic Council and the Conference of Parliamentarians of the Arctic Region also coordinate intergovernmental or interregional collaboration in the Arctic on a number of issues.
  • Allowing six more countries to become observer states shows that the members of the Arctic Council -- even those initially skeptical of expansion, such as Canada and Russia -- see the expansion as an opportunity to give the Arctic Council greater relevance.
  • In the coming years, the debate among member states to determine whether the Arctic Council should move beyond environmental issues and become a forum to address issues related to militarization, natural resources and trade routes will become more prominent. 
  • On May 10, the U.S. government presented its new general strategy for the Arctic. Little concrete information was revealed, but a clearer plan for implementing the strategy reportedly will be worked out in the coming months.
  • anonymous on 17 May 13
     
    "The Arctic is expected to become more important in the coming decades as climate change makes natural resources and transport routes more accessible. Reflecting the growing interest in the region, the Arctic Council granted six new countries (China, India, Italy, Japan, South Korea and Singapore) observer status during a May 15 ministerial meeting in Kiruna, Sweden. By admitting more observers, the Arctic Council -- an organization that promotes cooperation among countries with interests in the Arctic -- will likely become more important as a forum for discussions on Arctic issues. However, this does not necessarily mean it will be able to establish itself as a central decision-making body regarding Arctic matters."
anonymous

The World Through Putin's Eyes - 0 views

www.stratfor.com/...world-through-putins-eyes

shared by anonymous on 05 Jun 13 - Cached
  • Russia's flat topography affords little natural protection and is therefore bereft of natural borders. Land powers, as they have no seas to protect them, are more insecure than island nations and continents like the United States and Great Britain.
  • But Russia is particularly insecure.
  • Putin knows, therefore, that Russia cannot rule Eastern Europe. But he does require a degree of diplomatic and economic acquiescence in order to keep countries like Poland and Romania hobbled.
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  • Putin is happy that Russia's geography grants him access to massive natural gas deposits, as well as the pathways to export that natural gas to Europe, particularly to Eastern Europe. This provides him with economic and, thus, political leverage over former Warsaw Pact states. But he is nervous.
  • Countries by the Baltic Sea are building or planning to build regasification plants that will allow them to import natural gas in liquid form from other parts of the world, thereby undermining Russia's energy monopoly in Eastern Europe. Then there are the shale gas deposits in Poland and Ukraine that might further increase the energy options of those geopolitical bellwether countries. Putin needs to be a worrier.
  • Are they aware that when I took power there was political chaos and criminal anarchy, with ordinary Russians robbed of their dignity? In Putin's mind, he restored a large measure of order -- without which no progress is possible in the first place. And whatever his numerous faults, he is painfully aware that he is not in total control.
  • American journalists, politicians and government officials must drive Putin to distraction. They assault him on moral grounds. After all, "He is a dictator!" they say. "He tolerates and even encourages corruption and rampant thuggery!" But do they know I am dealing with Russia -- not with the United States? Putin must think.
  • Putin wants a discussion with the Americans based on geopolitical interests, not values.
  • The Communists required totalitarianism to exercise real control. But he is no mass murderer like Stalin; he is not relocating whole populations to Siberia. He is just a ruler with strong autocratic tendencies, something common to Russia. What do the Americans want of me! Why do they interfere with my domestic affairs through the support of these human rights organizations? And, by the way, don't the Americans realize that toppling Bashar al Assad in Syria might mean a worse human rights situation there; not a better one?
  • President Richard Nixon went to China to negotiate with Mao Zedong because it was in America's interest to do so; the fact that Mao had just killed millions in the Great Proletarian Cultural Revolution was not an over riding detail. So where is my Nixon? Putin must think.
  • The Russian Far East, an area roughly twice the size of Europe, has a paltry population of fewer than 7 million that may fall to fewer than 5 million in coming decades.
  • But geography dictates that Russia's alliance with China is mainly tactical. While Russia is delivering increasing amounts of oil (and probably natural gas soon, too) to China, something for which Beijing is grateful, the two giant nations share long borders in the Far East and in Central Asia that through the centuries have been volatile.
  • on the other side of the border Russia faces a population of 100 million people in Chinese Manchuria. Resource acquisition is the principal goal of Chinese foreign policy, and the Russian Far East is rich in reserves of natural gas, oil, timber, diamonds and gold.
  • Unless China itself implodes -- a possibility but not a probability -- China must be seen as a long-range threat to Russia.
  • Nixon would understand Russia's geopolitical insecurities and partially assuage them, in order to gain some leverage over China, just as four decades ago he had moved closer to China in order to gain some leverage over Russia.
  • Were the United States to give Russia more leeway in the Caucasus and Central Asia -- rather than trying to compete with Russia in those regions -- Russia might find ingenious ways to make China more nervous along its land borders. And that, in turn, would make China somewhat less able to devote so much of its energy to projecting power in the Pacific Basin, where it threatens American allies.
  • None of this would remotely fall into the category of aggressive or irresponsible international behavior, mind you. Trying to adjust the global balance of power in one's favor is a perennial goal of statesmanship.
  • In 1972, the American media praised Nixon for going to China and negotiating with a mass murderer. Now the same media would not let President Barack Obama go to Moscow to negotiate with a normal autocrat unless he delivers scolding lectures on human rights.
  • But even if Obama intellectually realizes such truths and opportunities, the public policy climate in the United States is not that of the Cold War, which would have allowed for a broader dynamic between Washington and Moscow to each side's mutual benefit. The result is that China profits, to the endless frustration of Putin. As for the United States, it gains little advantage in the outcome.
  • anonymous on 05 Jun 13
     
    "Few people comprehend Russia's vulnerabilities like its leader, Vladimir Putin. He must try to govern a country that extends through nearly half the longitudes of the earth but that has fewer people than Bangladesh. What's more, Russia's population is declining, not increasing. All the Arctic seas to Russia's north are ice-blocked many months of the year, so with the exception of its Far East, Russia is essentially a landlocked nation. "
anonymous

Generation X hits its midlife crisis - 0 views

www.salon.com/...genx_midlife_crisis

generations

shared by anonymous on 09 Aug 10 - Cached
  • Welcome to the age of mixed blessings, you rapidly wrinkling Janeane Garofalo wannabes!
  • "Formerly Hot," inspired by Dolgoff's epiphany that "I was no longer who I'd always been -- a pretty girl who navigated the world partially aided by the advantage of her looks," will surely strike a chord with anyone who's ever realized she's never getting comped for drinks again.
  • But it's ironic that while this is likely the greatest time in human history to be middle-aged (for which I personally thank you for blazing that trail, baby boomers) we're still torn up about it. A person over 40 is no longer immediately set out to die on an ice floe, but that leaves the question, What's left? Are we MILFs and cougars, or just haggard old "formerlies"? We flail awkwardly to finesse this new stage of life, maybe because being older ain't what it used to be. There was a time we'd just consign ourselves to looking like a Dorothea Lange photograph by the time we had the second kid, but those migrant farmworkers weren't of the generation that got Viagra and Nirvana. Can we still rock out? Wear funny T-shirts?
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  • On his cringe-worthily perfect series "Louie," Louis C.K. delivers the grim news to the Lloyd Dobler generation: "There's never going to be another year of my life that was better than the year before it. That's never going to happen again. I've seen my best years." And unlike those lucky enough to be able to make the wracked-with-baggage boast of being formerly hot, he says, "I've never gained from my looks at all. It's not like, oh, they're going, what am I going to do now?"
  • If I've got potentially 40 more years of living ahead, I won't spend it as the kind of woman Bowling for Soup writes songs about. In truth, like many people my age, I hated high school and my 20s sucked as much as they rocked. So while we may take the baby barrettes out of our graying hair and no longer fit the description of grrrl, my generation has been pretty busy spending the last few decades living its life, starting its zines, cranking out some great music and generally not giving much of a crap about its hotness to begin with. I'll gladly answer to "slacker," but even if it's with a wink and a self-deprecating laugh over pleather miniskirts gone by, don't call me "formerly" anything. Because I'm not ready to assume my best years are behind me. And I don't ever want to define myself by what I've been. 
  • anonymous on 09 Aug 10
     
    "An author calls for women to embrace their "formerly hot" years. Oh please: Don't call me "formerly" anything." By Mary Elizabeth Williams at Salon.com on August 9, 2010.
anonymous

Climate Change Is Making the Whole Planet Tip - 0 views

blogs.smithsonianmag.com/...is-making-the-whole-planet-tip

shared by anonymous on 15 May 13 - Cached
  • The Earth is a ball that floats in space, and the Earth’s surface—the tectonic plates that make up the land—are like a shell that floats on the mantle below. Just like the hard chocolate coating can slip and slide on your soft serve ice cream, the crust of the Earth can slide over the mantle. This is different than continental drift. This is the whole surface of the planet moving as one. The rotation axis of the Earth stays steady, the land masses shift around it. The idea is known as “true polar wander,” and its occurrence is a part of the planet’s history.
  • The Earth is not a perfect sphere—it’s kind of fat at the middle—and changing how the mass on the surface is distributed changes how the tectonic plates sit in relation to the planet’s rotation axis.
  • anonymous on 15 May 13
     
    "Climate change is changing the planet. Yes, it's doing it in all those ways that you already know about: rising seas, rising temperatures, changing rainfall patterns, more extreme weather. But climate change is changing the planet in another dramatic way, too: It's actually causing the entire crust of the Earth to shift. According to new research by Jianli Chen and colleagues, climate change-induced glacier melt and sea level rise have thrown the whole planet off-kilter."
anonymous

Moore's Law and the Origin of Life | MIT Technology Review - 0 views

www.technologyreview.com/...res-law-and-the-origin-of-life

shared by anonymous on 15 Apr 13 - No Cached
  • These guys argue that it’s possible to measure the complexity of life and the rate at which it has increased from prokaryotes to eukaryotes to more complex creatures such as worms, fish and finally mammals. That produces a clear exponential increase identical to that behind Moore’s Law although in this case the doubling time is 376 million years rather than two years.That raises an interesting question. What happens if you extrapolate backwards to the point of no complexity–the origin of life?Sharov and Gordon say that the evidence by this measure is clear. “Linear regression of genetic complexity (on a log scale) extrapolated back to just one base pair suggests the time of the origin of life = 9.7 ± 2.5 billion years ago,” they say. And since the Earth is only 4.5 billion years old, that raises a whole series of other questions. Not least of these is how and where did life begin.
  • Of course, there are many points to debate in this analysis. The nature of evolution is filled with subtleties that most biologists would agree we do not yet fully understand.
  • For example, is it reasonable to think that the complexity of life has increased at the same rate throughout Earth’s history?
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  • They also point out that astronomers believe that the Sun formed from the remnants of an earlier star, so it would be no surprise that life from this period might be preserved in the gas, dust and ice clouds that remained. By this way of thinking, life on Earth is a continuation of a process that began many billions of years earlier around our star’s forerunner.
  • However, if life takes 10 billion years to evolve to the level of complexity associated with humans, then we may be among the first, if not the first, intelligent civilisation in our galaxy. And this is the reason why when we gaze into space, we do not yet see signs of other intelligent species.
  • There’s no question that this is a controversial idea that will ruffle more than a few feathers amongst evolutionary theorists.But it is also provocative, interesting and exciting. All the more reason to debate it in detail.
  • anonymous on 15 Apr 13
     
    "As life has evolved, its complexity has increased exponentially, just like Moore's law. Now geneticists have extrapolated this trend backwards and found that by this measure, life is older than the Earth itself."
anonymous

Eight Silly Data Things Marketing People Believe That Get Them Fired. - 1 views

www.kaushik.net/...data-strategy-metrics-mistakes

analytics google analytics marketing

shared by anonymous on 01 May 13 - No Cached
  • It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data.
  • two common themes
  • 1. Some absolutely did not use data to do their digital jobs.
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  • 2. Many used some data, but they unfortunately used silly data strategies/metrics.
  • Silly not in their eyes, silly in my eyes.
  • A silly metric, I better define it :), is one that distracts you for focusing on business investments that lead to bottom-line impact.
    • anonymous
      anonymous on 01 May 13
       
      Within the context of my current project, the bottom-line impact would be increased engagement (in the form of donations, clinical study participation, and blood/fluid donation to scientific research).
  • Eight data things that marketing people believe that get them fired…. 1. Real-time data is life changing. 2. All you need to do is fix the bounce rate. 3. Number of Likes represents social awesomeness. 4. # 1 Search Results Ranking = SEO Success. 5. REDUCE MY CPC! REDUCE MY CPC NOW!! 6. Page views. Give me more page views, more and more and more! 7. Impressions. Go, get me some impressions stat! 8. Demographics and psychographics. That is all I need! Don't care for intent!
  • 1. Real-time data is life changing.
  • A lot of people get fired for this. Sadly not right away, because it takes time to realize how spectacular of a waste of money getting to real-time data was.
    • anonymous
      anonymous on 01 May 13
       
      This is some REALLY FUNNY SHIT to me. But I'm a nerd.
  • I want you to say: "I don't want real-time data, I want right-time data. Let's understand the speed of decision making in our company. If we make real-time decisions, let's get real time data. If we make decisions over two days, let's go with that data cycle. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle." Right-time.
  • Real-time data is very expensive.
  • It is also very expensive from a decision-making perspective
  • even in the best case scenario of the proverbial pigs flying, they'll obsess about tactical things.
    • anonymous
      anonymous on 01 May 13
       
      I get this completely. We get hung up on the tactical and lose sight of the strategic.
  • So shoot for right-time data.
  • That is a cheaper systems/platform/data strategy.
  • (And remember even the most idiotic system in the world now gives you data that is a couple hours old with zero extra investment from you. So when you say real time you are really saying "Nope, two hours is not enough for me!").
    • anonymous
      anonymous on 01 May 13
       
      THIS is probably the best argument for our using Google Analytics and Google Search to collect data instead of paying large costs to firms that will offer questionable results.
  • That is also a way to get people to sync the data analysis (not data puking, sorry I meant data reporting) with the speed at which the company actually makes decisions (data > analyst > manager > director > VP > question back to manager > yells at the analyst > back to director> VP = 6 days).
  • The phrase "real-time data analysis" is an oxymoron.
  • 2. All you need to do is fix the bounce rate.
  • The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges.
  • Bounce rate is really useful for finding things you suck at.
  • Along the way you also learn how not to stink. Bounce rate goes from 70% to a manageable 30%. Takes three months.
  • Stop obsessing about bounce rate.
  • From the time people land on your site it might take another 12 – 25 pages for them to buy or submit a lead. Focus on all that stuff. The tough stuff. Then you'll make money.
  • Focus on the actual game. Focus on incredible behavior metrics like Pages/Visit, focus on the Visitor Flow report, obsess about Checkout Abandonment Rate, make love to Average Order Size.
  • 3. Number of Likes represents social awesomeness.
  • it does not take a very long time for your Senior Management to figure out how lame the Likes metric is and that it drives 1. Zero value on Facebook and 2. Zero squared economic value or cost savings to the business.
  • many spectacular reasons
  • Here's one… We are looking at two consumer product brands, the tiny company Innocent Drinks and the Goliath called Tide Detergent.
  • Even with 10x the number of Likes on Facebook the giant called Tide has 4x fewer people talking about their brand when compared to the David called Innocent.
  • As no less than three comments mention below, Innocent is 90% owned by Coca Cola. Fooled me!
  • In a massively large company they've carved out an identity uniquely their own. They refuse to be corrupted by Coca Cola's own Facebook strategy of constant self-pimping and product ads masquerading as "updates." As a result pound for pound Innocent's fan engagement on its page is multiple time better than Coca Cola's - even if the latter has many more likes.
  • 4. # 1 Search Results Ranking = SEO Success.
  • Not going to happen.
  • as all decent SEOs will tell you, is that search results are no longer standardized. Rather they are personalized. I might even say, hyper-personalized. Regardless of if you are logged in or not.
  • When I search for "avinash" on Google I might rank #1 in the search results because I'm logged into my Google account, the engine has my search history, my computer IP address, it also has searches by others in my vicinity, local stories right now, and so many other signals. But when you search for "avinash" your first search result might be a unicorn. Because the search engine has determined that the perfect search result for you for the keyword avinash is a unicorn.
    • anonymous
      anonymous on 01 May 13
       
      This is crucial to understand. I will be sharing this, at length, with my boss. :)
  • Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.
  • Then let's not forget that proportionaly there are very few head searches, your long tail searches will be huge.
  • Oh and remember that no one types a word or two, people use long phrases.
  • There are a ton more reasons obsessing about the rank of a handful of words on the search engine results page (SERP) is a very poor decision.
  • So check your keyword ranking if it pleases you.
  • But don't make it your KPI.
  • For purely SEO, you can use Crawl Rate/Depth, Inbound Links (just good ones) and growth (or lack there of) in your target key phrases as decent starting points.
  • You can graduate to looking at search traffic by site content or types of content you have (it's a great signal your SEO is working).
  • Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact.
  • That gives you short term acquisition quality, you can then move to long term quality by focusing on metrics like lifetime value.
  • 5. REDUCE MY CPC! REDUCE MY CPC NOW!!
  • You should judge the success of that showing up by measure if you made money! Did you earn any profit?
  • Friends don't let friends use CPC as a KPI. Unless said friends want the friend fired.
  • 6. Page views. Give me more page views, more and more and more!
  • Content consumption is a horrible metric. It incentivises sub optimal behavior in your employees/agencies.
  • If you are a news site, you can get millions of page views
  • And it will probably get you transient traffic.
  • And what about business impact from all these one night stands ?
  • If you are in the content only business (say my beloved New York Times) a better metric to focus on is Visitor Loyalty
  • If your are in the lead generation business and do the "OMG let's publish a infographic on dancing monkey tricks which will get us a billion page views, even though we have nothing to do with dancing or monkeys or tricks" thing, measure success on the number of leads received and not how "viral" the infographic went and how many reshares it got on Twitter.
    • anonymous
      anonymous on 01 May 13
       
      In other words, use that odd-one-off to redirect attention to the source of that one-off. I'll have to ponder that given our different KPI needs (nonprofit, we don't sell anything).
  • Don't obsess about page views.
  • Then measure the metric closest to that. Hopefully some ideas above will help get you promoted.
  • 7. Impressions. Go, get me some impressions stat!
  • My hypothesis is that TV/Radio/Magazines have created this bad habit. We can measure so little, almost next to nothing, that we've brought our immensely shaky GRP metric from TV to digital. Here it's called impressions. Don't buy impressions.
  • Buy engagement. Define what it means first of course .
  • If you are willing to go to clicks, do one better and measure Visits. At least they showed up on your mobile/desktop site.
  • Now if you are a newbie, measure bounce rate. If you have a tiny amount of experience measure Visit Duration. If you are a pro, measure Revenue. If you are an Analysis Ninja, measure Profit.
  • Impressions suck. Profit rocks.
  • If the simple A/B (test/control) experiment demonstrates that delivering display banner ad impressions to the test group delivers increased revenue, buy impressions to your heart's content. I'll only recommend that you repeat the experiment once a quarter.
  • You can buy impressions if you can prove via a simple controlled experiment that when we show impressions we got more engagement/sales and when we don't show impressions we did not get more engagement/sales.
  • But if you won't do the experiment and you use the # of impressions as a measure of success
  • 8. Demographics and psychographics. That is all I need! Don't care for intent!
  • This is not a metric, this is more of a what data you'll use to target your advertising issue.
  • Our primary method of buying advertising and marketing is: "I would like to reach 90 year old grandmas that love knitting, what tv channel should I advertise on." Or they might say: "I would like to reach 18 to 24 year olds with college education who supported Barack Obama for president." And example of demographic and psychographic segments.
  • We use that on very thin ice data, we bought advertising. That was our lot in life.
  • Did you know 50% of of TV viewership is on networks that each have <1% share? Per industry.bnet.com. I dare you to imagine how difficult it is to measure who they are, and how to target them to pimp your shampoo, car, cement.
  • Intent beats demographics and psychographics. Always.
  • if you have advertising money to spend, first spend it all on advertising that provides you intent data.
  • Search has a ton of strong intent. It does not matter if you are a grandma or a 18 year old. If you are on Baidu and you search for the HTC One, you are expressing strong intent. Second, content consumption has intent built in. If I'm reading lots of articles about how to get pregnant, you could show me an ad related to that
  • The first intent is strong, the second one is weaker.
  • There is a lot of intent data on the web. That is our key strength.
  • anonymous on 01 May 13
     
    This is a really great read by Avinash Kaushik at Occam's Razor. Volunmuous highlights follow.
anonymous

A Tour of the New Geopolitics of Global Warming - 0 views

www.scientificamerican.com/article.cfm

geopolitics global warming

shared by anonymous on 02 Apr 12 - Cached
  • The Middle East's oil reserves have served as the flashpoint for conflicts, and military leaders are keeping a close eye on Yemen these days, as the country suffers through instability related, in part, to water shortages, which are expected to worsen with climate change.
  • Corell said Asian countries, including China and South Korea, are already plotting new navigation routes and building cargo ships that can push through seasonal ice. The shift would eliminate some travel that now passes through the Straits of Malacca, between Malaysia and Indonesia, where piracy remains active, but it could also enable Asia to take firm control of global trade.
  • Long-term drought in Sudan contributed to the ethnic cleansing in Darfur, he added. The conflict also exposed how poorly prepared the international community is to respond to such scenarios.
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  • The Navy's Task Force Climate Change fears that floods or food shortages in Bangladesh could trigger mass migrations to India, increasing ethnic conflict and repression in the region as families compete for resources and survival.
  • anonymous on 02 Apr 12
     
    Energy security and climate change present massive threats to global security, military planners say, with connections and consequences spanning the world. Some scientists have linked the Arab Spring uprisings to high food prices caused by the failed Russian wheat crop in 2010, a result of an unparalleled heat wave. The predicted effects of climate change are also expected to hit developing nations particularly hard, raising the importance of supporting humanitarian response efforts and infrastructure improvements. Here's a look at several geopolitical hotspots that will likely bear the unpredictable and dangerous consequences of climate change and current energy policies.
anonymous

Everything You Know About Fitness is a Lie - 0 views

www.mensjournal.com/...print

shared by anonymous on 15 Dec 11 - Cached
  • Weight machines, on the other hand, are far more insidious because they appear to be a huge technological advance over free weights. But quite the opposite is true: Weight machines train individual muscles in isolation, while the rest of you sits completely inert. This works okay for physical therapy and injury rehab, and it’s passable for bodybuilding, but every serious strength-and-conditioning coach in America will tell you that muscle-isolation machines don’t create real-world strength for life and sport.
  • Most gyms do include a few token free weights, but think about where you’ll find them: around the edges of the room, like fresh fruits and vegetables in a supermarket that gives all the prime middle-of-the-store shelf space to Frosted Flakes and frozen cheesecake. Truly indispensable gear — like the good old-fashioned adjustable barbell rack, the sine qua non of any remotely serious gym — has, by contrast, become a downright rarity. As for niche but no less important equipment like an Olympic lifting platform, forget about it: The lawyers would never let it through the door.
  • Here’s the problem: If you’re in the fitness-equipment business, free weights are a loser.
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  • Commercial health clubs need about 10 times as many members as their facilities can handle, so designing them for athletes, or even aspiring athletes, makes no sense.
  • Next up, shake hands with that nice, buff guy in the “trainer” shirt, and confess that you really don’t have a clue how to use a gym but that you’re into outdoor sports and you want to stay fit enough to have fun on weekends. He’ll nod a lot and pretend to take notes. Then he’ll measure your body fat with some high-tech-looking device and ask you lots of questions, ultimately convincing you to hire him twice a week.
    • anonymous
      anonymous on 15 Dec 11
       
      This is known as the *Chiropractor* approach.
  • these days, it’s all about “functional fitness,” a complex integration of balance and stability and strength.
  • My conversion moment came in a garage-like industrial space next to an ATV rental yard in Jackson Hole, Wyoming. I was lying on a concrete floor, near puking, having just humiliated myself on the king of all strength exercises, the old-school back squat. “The best thing I can do for an athlete,” coach Rob Shaul said to me as I struggled to get up, “is to make him strong. Strength is king, and you’re fucking little-girl weak.”
  • I jumped on a plane, slept in a motel, gulped a crappy coffee, drove down a lonely highway, and presented myself. Beneath the Mountain Athlete banners, I saw nothing but dumbbells, barbells, iron weight plates, braided climbing ropes hanging off the ceiling, pull-up bars, and dip bars. No mirrors, no TVs, no music, no elliptical trainers, no weight machines, and, to my annoyance, absolutely no rubber bands or stability balls.
  • He ordered us over to the barbell racks, telling us to work our way up to the heaviest squat we could do once. I realized that I had never done this particular test in my life. In fact, the more I thought about it, the more certain I became that I’d never even done plain old squats. Wasn’t it far better to squat on a stability ball and get all that additional balance and core work?
  • The rest of the session — more barbell moves, along with push-ups, pull-ups, and dips — revealed more of the same. I was, in a word, weak. Not even middle-aged-lady weak — little-girl weak.
  • True sport-specific training, for literally everybody except elite athletes, isn’t sport-specific at all. It’s about getting strong, durable, and relentless in simple, old-school ways that a man can train, test, and measure. Nobody does crunches training this way, nobody watches television from the stationary bike, and 60-year-old women dead-lift 200 pounds and more.
  • And now I knew this wasn’t about a gym or about gym equipment; it was about an ethos, an understanding that nothing on Earth beats the fundamentals, a commitment to regular, measurable improvement in everything that a gym trainer won’t teach, for fear you’ll walk away bored: push-ups, pull-ups, bench presses, squats, dead lifts, and even such military-seeming tests as just how fast you can run a single mile.
  • TRUTH 3: ONCE YOU “GET IT,” YOU’LL LOVE IT.
  • Shaul’s guys out in Wyoming get massively strong and powerful on precisely three gym sessions a week, each lasting an hour and no more. Louie Simmons, the single biggest name in gorilla-style competitive power lifting, will tell you that 45 minutes is the max length of any smart training session.
  • Strength means how much you can lift once
  • Power is a more slippery term that means “speed strength,” or how much you can lift very, very quickly
  • Muscle mass can be a liability in sports like climbing, where it’s all about strength-to-weight ratio, but mass helps enormously with games like rugby and football, and it can support strength and power
  • Muscular endurance means how many times you can lift a given weight in a row without stopping
  • Down the road, if you’re like me, you’ll want to train multiple aptitudes at once: strength, power, and endurance.
  • Every serious strength-and-conditioning coach sticks to the basic barbell movements, because our bodies don’t operate as single muscles — they operate as a whole.
  • First: The human body adapts to stress. Throw us in ice-cold water every day and we’ll sprout subcutaneous fat for insulation; expose us to the desert sun and our skin will darken. What this means for getting in shape is that each week, you have to stress your body a little more than last time — lift a little heavier, run a little harder. Muscles weaken with exhaustion after a workout, but then they recover and typically, a few days later, go into what’s known as “supercompensation,” a fancy word that just means bouncing back a little stronger than before.
  • Finally, keep it simple; understand that variety is overrated. Variety does stave off boredom — it’s fun to mix in new exercises all the time — but a guy who hasn’t trained in a long time, if ever, will get stronger faster on the simplest program of squats, dead lifts, and presses, three times a week.
  • To get it just right, keep meticulous records, writing down every rep and every lift so your targets for each workout are easy to spot and your gains are easy to measure.
  • This simple formula is 90 percent of what you need to know, and you now officially know more than the buff 25-year-old doing your gym-membership orientation.
  • “Somewhere inside every man’s body,” Brown told me, lying in a La-Z-Boy, “there’s a weak link, a weak muscle waiting to fail. My job is to find that muscle and make it strong.”
  • two problems: First, if you have powerful prime movers from doing muscle-isolation machines at the gym but weak stabilizers because you rarely get to play a sport, you can’t access all your strength when you, say, bang off a mogul on a ski hill
  • Second, and worse still, the strength of the prime movers can shred your unstable joints.
  • He returned to the matters at hand, telling me that my weak knees and shoulder, my tight neck and spastic lumbar, were absolutely typical of a middle-aged recreational athlete with a desk job who spends all day slumped over and slack and then goes out and plays hard. Ignore this stuff, he said, and keep training, and I was guaranteed to get injuries that could set me back for a year. The good news, Brown told me, was that joint stability in each area could be traced to a remarkably small number of tiny stabilizer muscles. And while you could spend a fortune on physical therapists, trying to get them to tell you the same thing, you could also just start exercising those stabilizers. “I’m not reinventing the wheel here,” Brown told me. “This is just better-mousetrap kind of stuff.”
  • One book in particular, Mark Rippetoe’s Starting Strength: Basic Barbell Training, inspired me to start with the very first of the Fundamental Four: strength. I liked the clarity of the word, and I liked the idea of keeping life simple, learning one aptitude at a time. Many pros will tell you that strength is the place to start, because once you’ve built pure strength, you’ll have no trouble adding power, size, and endurance. I decided to just follow Rippetoe’s bare-bones old-school program.
  • Before Starting Strength, I didn’t even know what a dead lift was, but my dead lift went from 135 pounds to 335. My bench press went well over my body weight. At age 42 — 6-foot-2 and gangly and 20 years into complaining about a bad back and bum knees, and right when any doctor or physical therapist would have told me it was time to embrace the low-impact elliptical — my back squat hit 275, going below parallel. My thighs got so big I couldn’t fit into most of my jeans, and I had to start shopping for new T-shirts.
  • But there’s an even better reason to build pure strength. I’ve come to believe that men don’t go to gyms just to avoid heart disease or support our weekend sports. It’s worth getting strong because we go to gyms in large part to maintain a little goddamned self-respect, and to blow off steam, and to insist, against all odds, that we do remain fiercely vital physical beings. And trust me, there’s nothing like watching your dead lift skyrocket to make you feel vital. It’s the happy exhaustion, the sense of hard work well done, with a clear purpose; it’s the rush of seeing your body change, fat turning into lean mass.
  • anonymous on 15 Dec 11
     
    Gym machines are boring, CrossFit is sadistic, and dieting sucks. Luckily, none of them is essential to being truly fit. Through years of trial and error - and humiliation at the hands of some of the world's top trainers - the author discovered the secrets to real health.
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