HOW TO: Turn Slacktivists into Activists with Social Media - 0 views
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Doris Reeves-Lipscomb on 15 Apr 14Very interesting blog post on how to convert casual readers into activists on Mashable by Geoff Livinston, May 13, 2010. 1. Stop thinking of them as slacktivists 2. Steward people up the Twitter engagement ladder from very low involvement (reads the tweet) to medium (retweets) to high (makes a donation or takes action) or very high (takes action and actively encourages others to do so). 3. Reevaluate the donor funnel to see where people are talking about issue online, listen, reflect back on what you're hearing, invite small acts of engagement, thank people and tell them the difference their acts made, listen some more, invite them to speak... 4. Shift your attitude to understand what hot buttons are to trigger support, cultivate them and make them feel appreciated. 5. Create new calls to action.