To that end, supplying attention itself can be an act of complicity in the unethical actions of a platform. The mere act of choosing to look at something online generates real value for a company, materially helping to support its staff, its content, and the social interactions that a platform plays host to. This is why a website like Do Not Link exists: It promises a way to share a link from a website without boosting that site’s standing in search rankings.
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