Group items tagged

article by Joyce E. A. Russell, 10/28/2012, Capital Business, Wash Post on competitors collaborating.

Blog post by Jeff Cobb, February 2010, Tagoras site, on pricing elearning. Explains price, cost, margin, value relationship. Excerpt: "What then are typical price points for e-learning in the association market? I am tempted not to cite any because the only other price points that should matter to an organization are potentially those of competitors. (And as Apple, for example, has demonstrated so well, even competitor pricing should be given only so much weight.) Additionally, our research suggests that only 20 percent of associations have any sort of formal process for setting price - which makes me wonder how much thought is being put into value, margins, and volume. Still, it can be helpful to have some sort of benchmark, however, general, against which to gauge your organization's pricing. We go into much more detail about pricing in our Association E-learning: State of the Sector report, but the average price per e-learning content hour in the association sector - based on our survey of nearly 500 organizations - is $56.79. Per credit hour the average is $73.97. So, for example, based on these figures, the average fee for a 90-minute Webinar that offers CE credit would be around $110. Conclusion I began this discussion by focusing on value, and it seems important to note as I conclude it that the price point is not only dependent upon perceived value, it helps drive perceived value. Part of what gives a Mercedes or a Louis Vuitton handbag its sheen of value is the high price point associated with each. To a certain extent, of course, the price is driven by underlying cost. But it is also true that these companies simply have the audacity - the organizational self-esteem, you might argue - to set a premium price. And people gladly pay it. Few associations, I find, are willing to take such an approach with pricing their e-learning, and perhaps few would succeed if they did. But my suspicion is that most organizations are pricing at a lower l

Coaching, training, affective leadership are all part of Carrie Stack, M.Ed.'s site. We should look at this as a connection, for our directory, and as a competitor for WLS.

Similar services to WLS without the online emphasis. Check out Carrie Stack and the Say Yes Institute web site.

An interesting blog post by Ian Cleary, April 2014, Razor Social, to improve websites for conversions (among other related topics) Tools for driving traffic and converting viewers 1. Landing Page Tools--Lead Pages is a software 2. Analytics software 3. Marketing automation software 4. Competitor research tools 5. Content sharing tools

article by Martin Dewhurst and Paul Willmott, September 2014 on new leadership skills required in age of new information technologies Machines force executives and senior leaders to: 1. open up their companies through crowdsourcing and social platforms within and across organizational boundaries 2. create data sets worthy of the most intelligent machines 3. "let go" in ways that run counter to a century of OD 4. executives...able to make the biggest difference through the human touch. ...questions they frame, their vigor in attaching exceptional circumstances highlighted by increasingly intelligent algorithms ... tolerating ambiguity and focusing on the "softer" side of management to engage the organization and build its capacity for self-renewal. 5. turbocharged data-analytics strategy, a new top-team mind-set, fresh talent approaches, and a concerted effort to break down information silos...transcend number crunching..."weak signals" from social media and other sources also contain powerful insights and should be part of the data-creation process. 6. ...early movers will probably gain insights of unstructured data, such as email discussions between representatives or discussion threads in social media. 7. ...dashboards don't create themselves. Senior executives must find and set the software parameters needed to determine, for instance, which data gets prioritized and which gets flagged for escalation. 8. ...odds of sinking under the weight of even quite valuable insights grow as well. Answer: democratizing it: encouraging and expecting the organization to manage itself without bringing decisions upward. ...business units and functions will be able to make more and better decisions on their own. 9. 8 will happen even as the CEO begins to morph into a "chief experimentation officer," who draws from acute observance of early signals to bolster a company's ability to experiment at scale. 10. need to "let go" will be more significant and the discomfort of s

post by Brian Hurley in Technology Innovation Management Review on how business ecosystems are led by keystone organizations in networks that provide opportunities for suppliers, customers, partners, and competitors. August 2009.

nice quick assessment by Ross Beard but hardly unbiased, he recommends Client Heartbeat (whom he writes for) and Google Forms (free, no competitor to Client Heartbeat because of challenge of using and limits)--5 points each--of Survey Monkey, Survey Gizmo, Client Heartbeat, and Google Forms. Still useful though.

The article on corporate learning said this site was very popular...and fun. It has a membership fee.

By Will Blunt, February 9, 2015, Hubspot. Very useful tips on collecting research for writing blog posts. Tracy linked to this in LinkedIn. HT to Tracy.