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anonymous

Social Media Marketing Ranks High With Female Entrepreneurs | Fox Small Business Center - 1 views

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    ""Women small business owners are not just more optimistic about their own businesses, they're also more bullish about the prospects for female entrepreneurs who are just starting out," said Billie Dragoo, national board chairwoman of the National Association of Women Business Owners. "With a positive outlook and strong entrepreneurial spirit, women business owners continue to be a driving force of our economy." The research also gauged how female business owners are using social media to help grow their companies. While 85 percent of the women surveyed believe social media is important for building customer relationships, only 67 percent currently use social media to connect with customers. The study found that just 25 percent of female business owners are posting on social media at least once a day, with 23 percent rarely posting at all. When they do use social media, LinkedIn, Facebook and YouTube are the preferred platforms."
Doris Reeves-Lipscomb

Q&A with Rosabeth Moss Kanter | Harvard Magazine Sep-Oct 2012 - 0 views

  • Ecosystem” conveys the idea that all the pieces of an economy come together in particular places, and that their strength and interactions determine prosperity and economic growth.
  • Think of it as your garden, where you need fertile soil, seeds, and other ingredients to make things grow.
  • Four issues strike me as key: turning ideas into enterprises; linking small and large businesses; better connecting education to jobs; and encouraging cross-sector collaboration.
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  • There is evidence that if you make the connections between knowledge creators and businesses tighter, you can increase success. Compared to stand-alone business incubators, university-based incubators tend to keep more people in the community to start their enterprises and tend to have higher success rates, because they are able to connect small enterprises with mentors. Small business needs capital but it also really needs expertise—so Harvard’s new Innovation Lab is a fantastic thing.
  • Another aspect of moving from knowledge to enterprise to jobs is collaborative knowledge creation.
  • That’s thinkers plus makers in Albany.
  • We should have a national call to action with commitments from big companies to mentor and connect with smaller enterprises.
  • they ran with it and created Supplier Connection—a universal vendor application, kind of like the common college application. They announce opportunities through Supplier Connection to thousands of small businesses.
  • community colleges haven’t been well connected to employers—and their graduation rates have been incredibly poor.
  • There are growing consortiums where leaders of organized labor, community colleges, high schools, businesses, and representatives of the elected officials sit down together to talk about skills needs and who’s going to help deal with them. The two-year colleges in Spartanburg and Greenville were the secret to that manufacturing center. South Carolina is still not the most prosperous state, but it would have been Appalachian poor if not for Governor Dick Riley (later U.S. secretary of education) focusing on the community colleges in collaboration with the industrialists.
  • the evidence is that you get better outcomes in terms of people finishing their two-year programs and getting jobs when there’s a closer tie to employers.
  • community leadership and collaboration across sectors. Even if we suddenly had a national program throwing money at community colleges, you still need community leaders talking to each other—where people agree on certain priorities, align their interests, align what they do behind those priorities.
  • Our strength has been from the ground up.
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    interview with Rosabeth Moss Kanter, September 2012, Harvard Magazine on business ecosystems and how they thrive with connections between large and small businesses, education and business, turning ideas into enterprises, and cross-sector collaboration
anonymous

Top Traits of Women Entrepreneurs | Divine Caroline - 1 views

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    "The growth of women's entrepreneurship in the last few decades has been extraordinary. According to the Small Business Administration, women-owned businesses accounted for a mere 4.5 percent of all businesses in 1977. In 2008, more than 40 percent of all businesses are 51 percent women-owned. However, only 3 percent of these companies gross more than a million in annual revenue. The Center for Women's Business Research studied this elite group (those businesses grossing over a million in annual revenue) and determined some key characteristics that were common in all of the companies. These characteristics are as follows: "
anonymous

New Sam's Club/Gallup Microbusiness Tracker Finds Women Entrepreneurs on the Rise, High... - 0 views

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    "-- Nearly half of new microbusinesses are women-owned -- Many microbusiness owners are pulling double duty, depending on a second job to make ends meet -- Despite struggles, 69 percent of microbusiness owners say they have the ideal job -- Microbusinesses would rather spend more time serving customers than taking time off WASHINGTON & BENTONVILLE, Ark.--(BUSINESS WIRE)--April 03, 2014-- One in three microbusiness owners (31%) depend more on a second job for their personal income than they do on their business, yet 69 percent say owning their business is the ideal job, according to the new Sam's Club/Gallup Microbusiness Tracker. In collaboration with Gallup, Sam's Club unveiled a new quarterly tracking poll today focused on America's smallest businesses -- microbusinesses -- with five or fewer workers. With more than 25 million microbusinesses in the United States*, they account for approximately 10 percent of all American jobs across a broad spectrum of businesses, such as pizza shops and cafes, convenience stores, pet groomers, mechanics, offices, day care centers and more. The results of the inaugural Sam's Club/Gallup Microbusiness Tracker provide new insights into the preparedness, concerns and needs of America's vital microbusiness segment. The results reflect 868 phone interviews made in March 2014 with companies of five or fewer employees."
Doris Reeves-Lipscomb

Top 5 Challenges Faced By Women In Business…and The Solutions! | The Story Ex... - 0 views

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    Blog post by Sylvia Browder at the Story Exchange--where women mean business. "Challenge 2: Undefined Niche To Niche or Not to Niche…that is the question. What is a niche? A niche business is one that targets a very specific group of people with specific shared interest. A business with an undefined niche is like a ship sailing in shallow water. By creating a niche business allows you to market to your ideal clients. For example, if you were a behavioral psychologist targeting teens, you would market your services in places where parents are likely to find out about you; such as advertising in parent magazines, providing resources to local middle and high schools or joining organizations geared towards parents. Solution: By understanding who and where your ideal customers are; it is easy to craft a marketing plan to target them. Here are three easy ways to target your potential clients: * Improve your website's SEO with specific key words * Generate exposure locally and virtually with professional speaking, seminars or publishing a book or articles. * Craft a clear message that speak at the heart of your customer " Challenge 4: No Social Media Plan Random tweets and meandering Facebook posts will result in a lot of time devoted to zero results. Before making another useless post, sit down with pen and paper and make a list of what you want to achieve from social media. To which social media do you belong? What are some social media marketing strategies that you have noticed from other companies? What do you have that will offer value? You may find that your company is spread a little too thin across the social media spectrum. Quality truly is superior to quantity in this respect. Solution: Create a social media marketing plan and stay the long haul. Establishing a strong presence can be a very time consuming process. It is unwise to expect your list of fans, followers or subscribers to grow overnight.
Doris Reeves-Lipscomb

Corporate Learning: Turn Employees Into Lifetime Students - 0 views

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    blog post by Megan Conley/Emily Wilson, SAP Business Innovation, 12/22/14. Could have been written by us. Excerpt: "How can your business make sure it doesn't disappear? The answer may surprise corporate learningyou: Create a business culture that fosters life-long learning. Encourage employees to be students throughout their career Although this advice seems like a no-brainer, only a small number of companies are actually making this transformation. Fewer than 10 percent of businesses worldwide have succeeded in creating a learning culture. Yet, 70 percent of executives believe learning and development is a key part of business strategy."
Doris Reeves-Lipscomb

Who actually creates jobs: Start-ups, small businesses or big corporations? - The Washi... - 0 views

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    interesting assessment in Washington Post from April 2013 of who creates jobs, big corporations, SBA-defined small businesses (t the smallest businesses.
Lisa Levinson

The Tech Trends You Can't Ignore in 2015 - HBR - 0 views

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    Harvard Business Review's top trends identified by using 5 questions that determine if these are indeed a trend or not. Top trends for 2015 are: Deep learning (machine learning); Smart virtual personal assistants; Uber's monetization of downtime and the offer for those needing employment to work. Uber-like businesses such as grocery delivery, massage services, dry cleaning and laundry, etc. will take off; Oversight for Algorithms - ethics of how algorithms can be used especially when programmers add subjective judgments to algorithms causing false answers; Data privacy - dealing with ongoing breaches. The public does not blame hackers but blames business for not taking measures to combat hackers; Block chain technology is a transactional database that is shared by everyone participating in bitcoin's digital system. Block chain systems may become a universal platform for anything needing a signature or authentication.
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    Harvard Business Review's top trends identified by using 5 questions that determine if these are indeed a trend or not. Top trends for 2015 are: Deep learning (machine learning); Smart virtual personal assistants; Uber's monetization of downtime and the offer for those needing employment to work. Uber-like businesses such as grocery delivery, massage services, dry cleaning and laundry, etc. will take off; Oversight for Algorithms - ethics of how algorithms can be used especially when programmers add subjective judgments to algorithms causing false answers; Data privacy - dealing with ongoing breaches. The public does not blame hackers but blames business for not taking measures to combat hackers; Block chain technology is a transactional database that is shared by everyone participating in bitcoin's digital system. Block chain systems may become a universal platform for anything needing a signature or authentication. 
anonymous

Entrepreneurial Resources to Help Women Business Owners - 0 views

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    Last month was National Women's Small Business Month - one of the fastest growing segments of the small business community. Today, about 30 percent of small businesses are owned by women, compared to about 5 percent in 1970 - that's 7.8 million businesses growing at twice the growth rate of men-owned businesses.
Doris Reeves-Lipscomb

Working Harder Isn't The Answer; It's The Problem - Forbes - 0 views

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    blog post by Jennifer Gilhool, 6.4.2013 "You are connected to work 24/7. You don't need your lap top to be connected. You are connected via BlackBerry, iPhone and iPad to name just a few. These devices no longer provide flexibility. Instead, they tether you to the office. They enable you to work all the time and anywhere. And, now, many companies believe that is the definition of flexibility: "'What flexibility means today is not part time,' the head of work-life at one large organization told me recently. 'What people want is the ability to work anytime, anywhere.' That's true if your target labor pool is twenty-somethings and men married to homemakers. The head of HR at another large organization asked, when I described the hours problem, 'What do you mean, how can we get women to work more hours?'" - Why Men Work So Many Hours, Joan C. Williams, May 29, 2013 Harvard Business Review Why Your Manager Doesn't Want You To Innovate Ron Ashkenas Ron Ashkenas Contributor LinkedIn: Busting 8 Damaging Myths About What It Can Do For Your Career 85 Broads 85 Broads Contributor Someone has taken the "human" out of "Human Resources" departments across America. And, this behavior is not limited to operations in America. I work for a multi-national corporation that cannot seem to wean itself from the 24 hour work day. Colleagues in China often begin their day with a 6:00 a.m. meeting and end it with a meeting that begins at 10:00 p.m. or, worse, 11:00 p.m. To combat this problem, the company leadership agreed to a global meeting policy. The policy provides that global meetings should occur only between the hours of 6:00 a.m. and 9:00 p.m. and that no meetings should occur on Friday nights in Asia Pacific. Further, the policy provides a 10 hour fatigue rule. In other words, there should be 10 hours between your last meeting of the day and your first meeting on the next day. First, if you need a global meeting policy, you are in
Lisa Levinson

Please Stop Complaining About How Busy You Are - Meredith Fineman - Harvard Business Re... - 0 views

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    Great article on really working smart from Harvard Business Review. Meredith Fineman states complaining being too busy seems to be the new power status: I'm busier than you so I'm more important. She goes on to give examples from her life and experiences of what working smarter, not harder, really means in this world of overwhelm
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    Great article on really working smart from Harvard Business Review. Meredith Fineman states complaining being too busy seems to be the new power status: I'm busier than you so I'm more important. She goes on to give examples from her life and experiences of what working smarter, not harder, really means in this world of overwhelm
anonymous

http://www.baycomm.ca/images/pdf/Article-Why-market-to-women-entrepreneurs.pdf - 0 views

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    Here are five ways to successfully tap into the women's market: 1. Provide good quality information. Producing a newsletter and Web site are excellent ways to demonstrate your expertise and to keep your image in front of clients and prospects. Include plenty of strategies and tips that will help guide women to be more successful in running or growing their businesses. Conducting free seminars or workshops is another good strategy for imparting your knowledge and has the added benefit of serving as a networking forum. 2. Build relationship marketing strategies. Develop and sustain relationships with women and cultivate a sense of community. 3. Host networking events. Historically, women have not had the same opportunities to network as their male counterparts. You can create your own networking events for women clients and prospects. Featuring a guest speaker in your industry can be an excellent addition. Just be sure to build in enough time for networking as well. 4. Sponsor women's business associations or events. If you are looking to target this market and build awareness, consider sponsoring one of the many women's business associations and events. These range from something as specific as mentoring programs (such as the Step Ahead One-on-One Mentoring Program - www.stepaheadonline.com ) to associations for women exporters (such as the Organization of Women in International Trade - www.owit-toronto.ca ). Most hold regular meetings and special functions. Some provide opportunities for sponsors to speak and showcase their expertise. Contributing material to their newsletters, publications and Web sites is another good way to build your identity among members, as these associations often welcome good quality, educational submissions of interest to members. 5. Share core information on a regular basis. Email or mail information that is considered to be "in our mutual interest." News clippings, industry data, notes from indus
Lisa Levinson

Contextual Intelligence - Harvard Business Review - 0 views

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    Tarun Khanna examines how managers must develop contextual intelligence in order for organizations and business to succeed in multiple areas of the world. Understanding and valuing local cultures, customs and habits must be taken into consideration in adapting the usual "model" of business or service delivery. He uses some good examples as case studies from the business world, not for profit arenas.
Doris Reeves-Lipscomb

Career Coach: Collaboration among competitors can be useful - The Washington Post - 0 views

  • BMW and Toyota have collaborated in the area of sharing costs and knowledge for electric car battery research, despite the fact that both compete in the luxury car segment. In fact, they have a history of collaborating with each other.
  • Bill and Melinda Gates Foundation funded a collaborative research consortium comprised of investigators around the world in order to speed up HIV vaccine development.
  • Be clear about what you are collaborating on. Set boundaries for collaboration at the beginning.Have a limited and well-defined purpose for the collaboration.Be clear about use and ownership of existing and jointly-created intellectual property.Depending on the situation, you may need to involve legal counsel. Collaborating with other firms, even competitors, may be what is needed to help both parties advance and improve. Be open to the possibilities, yet clear about the boundaries.
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  • The conference was organized around sharing best practices with universities around the world — that is, sharing best practices with our competitors. It’s amazing to hear specifics on what schools are doing to help executive MBA students through career services, tailored content or leadership skills training, among other things. What’s even more remarkable is that people genuinely share details about their programs in an effort to help other schools improve their programs.
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    article by Joyce E. A. Russell, 10/28/2012, Capital Business, Wash Post on competitors collaborating.
Doris Reeves-Lipscomb

Business Owners Turn to the Web for Peer Support - NYTimes.com - 0 views

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    article on business owner-peer support groups, NYT, May 24, 2012. Ken Prest sent me this article. Interesting set-up. What is/should be transferrable to Studio idea?
anonymous

The Global Rise of Female Entrepreneurs - Jackie VanderBrug - Harvard Business Review - 0 views

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    "Women's entrepreneurship has hit a media tipping point. The question is: Is it just a passing media fad that will soon be a blip on the radar screen, or is it actually a real, fundamental economic force that's reshaping the world? I think it's safe to say that it's the latter. Women-owned entities in the formal sector represent approximately 37% of enterprises globally - a market worthy of attention by businesses and policy makers alike. While aggregated data is often challenging to find, the recent Global Entrepreneurship Monitor (GEM) found 126 million women starting or running businesses, and 98 million operating established (over three and a half years) businesses. That's 224 million women impacting the global economy - and this survey counts only 67 of the 188 countries recognized by the World Bank."
Doris Reeves-Lipscomb

Knowledge, Reciprocity and Billy Ray Harris | All of us are smarter than any of us... - 0 views

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    Blog post by Chris Collison on 2.26.13, that discusses reciprocity in fostering a learning atmosphere and adoption of best practice in an organization. Excerpt: "Reciprocity is an important principle for knowledge management, and one which underpins the idea of Offers and Requests. Offers and Requests was a simple approach, introduced to make it easier for Operations Engineers at BP to ask for help, and to share good practice with their peers. The idea was for each business unit to self-assess their level of operational excellence using a maturity model, and identify their relative strengths and weaknesses. In order to overcome barriers like "tall poppy syndrome", or a reluctance to ask for help ("real men don't ask directions"), a process was put in place whereby every business unit would be asked to offer three areas which they felt proud of, and three areas which they wanted help with. The resulting marketplace for matching offers and requests was successful because: i) The principle of offering a strength at the same time as requesting help was non-threatening and reciprocal - it was implicitly fair. ii) The fact that every business unit was making their offers and requests at the same time meant that it felt like a balanced and safe process."
Lisa Levinson

When the E-Mail Is Not Quite Spam, but Not Quite Desired - NYTimes.com - 0 views

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    Interesting cultural studies piece in the NYTimes about unwanted email. The law is that marketers and businesses must have an option to let you unsubscribe, but fledgling businesses or friends' businesses fall through the cracks. What to do about it? Some new software, hitting delete, creating an email account you never use or view.
anonymous

Some Facts About Women Entrepreneurs - 0 views

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    "Today, more women are breaking free from the traditional, gender-specific roles and venturing into the business world. Not only are they holding high corporate positions but they are also successful women entrepreneurs who own almost half of all businesses in the United States. The steady rise in female entrepreneurs can be due to many different reasons, most of which share the same rational as their male counterparts-passion for their ideas, the desire to become their own boss, and the need to address philanthropic causes. A recent study indicated that 1 out of every 11 adult women is an entrepreneur in the United States. Women business owners contribute to the overall employment of 18 million workers and generate anywhere from $2 to $3 trillion in U.S. economy revenues. Many of the important facts that follow will support these findings."
Doris Reeves-Lipscomb

Business Ecosystems and Strategy - 0 views

  • Business ecosystems are dynamic webs of interdependent organizations that rely on each other for success.
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    Short post by Maya Townsend at Partnering Resources on ecosystems citing James F. Moore's work in 1993 and a Business Ecosystem model he devised. August 8, 2012
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