The Demographics of Social Media Users - 2012 | Pew Research Center's Internet & Americ... - 0 views
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Doris Reeves-Lipscomb on 11 Mar 13Interesting study on social media users by Pew Internet and American Life Project, December 2012, released February 2013, by Maeve Duggan and Joanna Brenner Summary Twitter attracted 16% of all internet users. They were more likely to be younger (18-29), African American, or Hispanic, and urban. Pinterest attracted 15% of all internet users. They were five times as likely to be women as men, more likely to be wealthier, and rural. Instagram users make up 13% of all internet users. They are more likely to be younger, African-American, Hispanic, and urban. Facebook has 67% of all internet users participating. They are more likely to be younger and more urban. Tumblr has only 6% of all internet users. They are 4x more likely to be younger than older.