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Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

ALISON MOOC--"With more than 1.2 million unique visitors per month and 250,000 graduates worldwide, Advance Learning Interactive Systems Online (ALISON), founded in 2007, is considered by some the first massive online open course (MOOC). " blog by Ellis Booker, Information Week Education, Excerpt: "Our focus is workplace skills," company CEO Mike Feerick told InformationWeek in a phone interview. Indeed, ALISON started with two globally in-demand skills: English and IT literacy, the latter in the form of ABC IT, a 15- to 20-hour training suite that remains the site's most popular course." Excerpt: "Employers don't care where you found those skills or how much you paid for them," he insists. Rather, employers want one thing: Verified competency. One service ALISON offers is tests for prospective hires that employers can administer to check the competence of job applicants who come with ALISON certificates. For a small fee, students can purchase an ALISON certificate after successfully completing a course, as a PDF, paper parchment or framed parchment."

from CIO.com by Meredith Levinson, Dec. 11, 2007. Some tips for introverts for f2f networking: smart small, don't apologize when asking for help, tap into your primal instincts as a human communal, tribal animal, be yourself, tap into your passions, ask for introductions, be generous, be prepared, follow up, get over your fear of rejection, take risks, see a shrink if you can't open up.

"Women process information and make purchasing decisions differently than men: 59% of women feel misunderstood by food marketers; 66% feel misunderstood by health care marketers; 74% feel misunderstood by automotive marketers; 84% feel misunderstood by investment marketers 91% of women in one survey said that advertisers don't understand them 70% of new businesses are started by women The average black woman spends 3 times as much on beauty products compared with the average woman Women influence $90 billion dollars worth of consumer electronic purchases in 2007 61% of women influence household consumer electronic buying decisions Nearly 50% of women say they want more green choices 37% are more likely to pay attention to brands that are committed to environmental causes. 25% of all products in a woman's shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses 79% would try your product or service 80% would solidify their brand loyalty"

Matrix for evaluating PD from ND Title 1 Program Improvement Workshop at NCREL's annual meeting in 2007. Thomas R. Guskey's handout inspired matrix

article in Economix by Catherine Rampell, March 8, 2013 on the rise of part-time work. Excerpt: We are nowhere near recovering the jobs lost in the recession, and the track record looks even worse when you consider that so many of the jobs lost were full time, whereas so many of those gained have been part time. Compared with December 2007, when the recession officially began, there are 5.8 million fewer Americans working full time. In that same period, there has been an increase of 2.8 million working part time. Part-time workers - defined as people who usually work fewer than 35 hours a week - are still a minority of the work force, but their share is growing.

Before go very far with elearning, it is important to take a look at what is out there. This is an older article that looks at elearning, which seems to focus on "delivering" content.

an 8 year old blog post by Jane Hart that is just now beginning to be understood--she's been at this as long as anyone!

Explains part-time work trends are worrisome, article by Ylan Q. Mui in Washington Post, July 2014 ""What we're seeing is a growing trend of low-quality part-time jobs," said Carrie Gleason, director of the Fair Work Week Initiative, which is pushing for labor reforms. "It's creating this massive unproductive workforce that is unable to productively engage in their lives or in the economy.""