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Digital Manga Publishing isn’t doing it right.

It’s the way they’ve decided to make it available.

All you are doing with this model is purchasing the rights to view a title for as long as the eManga servers are around.  If anything happens to eManga, or even their records, you’re out of luck.  This is meant to be DRM, a way to “protect” their property from being stolen.

An increasingly popular outlet for manga enthusiasts is doujinshi, meaning both fan-produced manga and the “circles” that create them. They flout copyright law and rearticulate the characters they love, and their numbers are many—the largest public get-together in Japan is not a World Cup or Olympic gathering, but rather a doujinshi market called Comike.

Legally, fans can produce whatever they want insofar as it’s not blatantly for profit or obscene.

Researcher Gunnar Hempel, 27, a Sophia University MA who wrote his thesis on the phenomenon, estimates there are 8,000 Japanese living off doujinshi, but stresses the number could be greater thanks to digital publishing. A “professional doujinshi” artist scrapes by on some 12,000 yen a month, but can gross 32,000 yen from large sales events.