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Echoing the recent coverage of the troubles facing the anime industry, here are translated excerpts of blogs written by Japanese anime industry insiders. Several are taken from a fascinating website called Off the Record Animation industry Gossip (subtitle: "Read this if you're thinking of becoming an animator! This is the true face of the anime industry! Do you think you can survive?") Bear in mind that as these blogs are anonymous, there is no way to verify the veracity of the claims. But they are a fascinating counterpoint to the "soft power"/"Japan cool"/"otaku utopia" rhetoric often espoused by foreign journalists.

                                  H-JAPAN                                April 5, 2009 From: David Slater <d-slater@sophia.ac.jp> Graduate Fieldwork Workshop April 18th, 2009 Sophia University (Yotsuya Campus) http://www.fla.sophia.ac.jp/about/location.html Bldg. #10, room 301 10 am-noon ----------------------------------------------------------------------------------------------- Title: Economic competitive advantage and cultural exports: how Japan got round cultural distance to claim global leadership in comic book publishing. Julien Vig (Sociology MSc candidate at Hitotsubashi University and research student at the Institute of Innovation Research) ABSTRACT: Since the 1990s, the joint influences of nation branding efforts and the increasing globalization of the economic and technological contexts within which media organizations operate have brought upon an era where America's dominant position as an exporter of contents is becoming increasingly challenged by new entrants, often industrial consortia backed by state agencies. Serious contenders may include India's Bollywood movies, Brazil's telenovelas, or South Korea's array of dynamic entertainment industries. Yet beyond the cultural significance of the phenomenon, their actual export performance only qualifies them as cultural niches when compared to the incumbent transnational American corporations, whose distribution monopolies and market power make their economic control of global flows a reality that remains hardly escapable. Japan, however, distinguished itself by securing global leadership in no less than three content industries. In videogames, animation and comic books, it stands out a leading exporting country, boasting impressive trade surpluses with America and Europe. There is a solid, established interdisciplinary body of international literature dedicated to Japan's videogame industry, and the anime industry has been similarly attracting increasing attention in the past ten years. The comic book industry on the other hand, arguably because of its limited legitimacy and economic significance outside the $4bn+ Japanese domestic market, remains largely understudied except for comic book and popular culture scholars. An overlooked specificity of the comic book industry stems from the most peculiar pattern of globalization it has experienced. From the 1950s onwards, the United States, France and Japan each developed their own publishing paradigm and standard formats: *comic book*, *album* and *manga*. These path-dependent creative and industrial trajectories would hardly interact until the second half of the 1990s. After their late encounter, Japanese manga emerged as the undisputed winner, reaching shares of about 1/3 of total comic book sales in value in both France and America in 2007. This achievement has interesting theoretical implications. On the one hand, media scholars showed that the primary vehicles for the development of * contra-flows* (defined as non-Western media flows which counter the previously established one-way information flow from western to non-west countries) are geographic, cultural or linguistic regionalism; yet this framework cannot account for how Japanese manga could succeed in Western markets, as none of the above patterns seems to apply. On the other hand, management scholars, in the dominant models of firm- and industry-level internationalization, accept as a prerequisite that agents are actively and strategically trying to internationalize; yet Japanese manga publishers long maintained a passive attitude towards market expansion outside of Asia. Drawing upon fieldwork in France and Japan, international comparisons of industry data and evidence from a consumer survey conducted in France in December 2008, my research aims to uncover the economics at work behind the success of Japanese manga on the global comic book scene. What are the conditions for the emergence of sustainable contra-flows? The study of Japan's prominent success in exporting domestic contents may hold the answer to this question and provide a blueprint for later entrants in the global cultural market. -- David H. Slater, Ph.D. Faculty of Liberal Arts Sophia University, Tokyo The Sophia server rejects emails at times. Should your mail to me get returned, please resend to: dhslater@gmail.com. Sorry for the inconvenience. 

Workshop on Popular Culture, Cultural Policy, and Cultural Discourse in East and Southeast Asia, June 1-2, 2009, the Hebrew University of Jerusalem The workshop on Popular Culture, Cultural Policy, and Cultural Discourse in East and Southeast Asia, will be held at the Hebrew University of Jerusalem, Israel. The purpose of this workshop is to conduct a comparative and multi-sited study of the emergence of the popular cultural industries of East and Southeast Asia, examine the corresponding cultural policies initiated by the various states in the region, and construct an empirically-plausible framework to examine related issues. The workshop will particularly focus on the cases of Chinese, Japanese, and Korean poplar cultures: their emergence, expansion to other markets in the region, and the discourse they create. Panel 1: Popular Culture, Regionalization, and the State 1. Amitav Acharya, American University, "Culture, Regionalism and Southeast Asian Identity" 2. Galia Press-Barnathan, the Hebrew University of Jerusalem "Does Popular Culture Matter to International Relations Scholars? Possible Links and Methodological Challenges" 3. Nissim Otmazgin, the Hebrew University of Jerusalem "A Tail that Wags the Dog: Cultural Industry and Cultural Policy in East Asia" Commentator: Arie Kacowicz, the Hebrew University of Jerusalem Panel 2: Cultural Flows and Soft Power 1. Chua Beng Huat, National University of Singapore "Delusional Desire: Soft Power and TV Dramas" 2. Jean Marie Bouissou, Science-Po "From Niche Market to Hypermarkets: The Birth, Growth and Maturation of the French Manga Market" 3. Eldad J. Pardo, the Hebrew University of Jerusalem "The Comeback of Iran's Z $B{ (Brkh $Bb (Bneh: Ancient Heroes in the Global Age" Commentator: Eyal Ben Ari, the Hebrew University of Jerusalem Panel 3: Cultural Policy in the Making 1. Kozuka Souichirou, Sophia University "Copyright Law as a Tool of New Industrial Policy?: Japan's Unsuccessful Attempt to Promote its Contents Industry" 2. Kukhee Choo, Tokyo University of Foreign Studies "Cool Japan Nation: Japanese Governmental Policy towards the Anime Industry" 3. Jung-Yup Lee, University of Massachusetts, Amherst "Managing the Transnational, Governing the National: Cultural Policy and the Politics of "Cultural Archetype Project in South Korea" Commentator: Ehud Harari, the Hebrew University of Jerusalem Panel 4: Cultural Industry and Cultural Discourse 1. Miki Daliot-Bul, Haifa University "The New 'Japan Brand': Cool Japan as Zeitgeist" 2. Pang Laikwan, the Chinese University of Hong Kong "Censorship against Ghosts: China's Cultural Policy Historicized" 3. Kwai Cheung Lo, Hong Kong Baptist University "Historical Tensions in East Asian Popular Culture and the Roles of the State" Commentator: Chua Beng Huat, National University of Singapore Panel 5: Cultural Production and Social Change 1. Marwyn S. Samuels, the Hebrew University of Jerusalem "The Media Industry, Popular Culture and Social Change in Contemporary China" 2. Shin Hyunjoon, Sungkonghoe University "Trans/National Cultural Industries as an Agency of Regionalization? The Case of South Korea" 3. Cherian George, Nanyang Technological University "Silence and Protest in Singapore's Censorship Debates" Commentator: Nir Avieli, Ben-Gurion University Panel 6: A Comparative Perspective: Popular Culture in the Middle East 1. Wael Abu-Uksa, the Hebrew University of Jerusalem "State and New Media in the Middle East: An Overview" 2. Sariel Birnbaum, the Hebrew University of Jerusalem "Historical Audio-Visual Dramas: From Egyptian Dominance to a Pan-Arab Satellite Discourse" 3. Tal Shenhav, the Hebrew University of Jerusalem "Broadcasting the Future Generation: Gender Messages for Women and Youth in Saudi Arabia, Jordan and Tunisia" Panel 7: Concluding Comments and Open Discussion Peter J. Katzenstein, Cornell University Eyal Ben Ari, the Hebrew University of Jerusalem For further information and registration please contact Dr. Nissim Otmazgin at nissimot@mscc.huji.ac.il

Most agree that Japanese maids are not direct imports from Europe but that they have come to embody 'moe' elements to become an original concept.  This concept may not comply with the kind of maids that the Japan Maid Association is preaching for. Indeed, it is the diversity of maids that makes it interesting. The variety and types of maid is probably exactly what is needed to cater to the diverse clientele. Despite these activities in the maid industry, the peak of the maid boom has been long over. Two or three years ago there were once about 70 maid cafes in Akiba. Prospects for the maid cafe industry are bleak as many in the scene predict maid establishments to decrease to a third of their number by next year. One only wonders how that would change the energy and liveliness of Akiba.

Japanese pop culture, such as fashion, manga and anime, has been considered "cool" overseas for a while, but the government and domestic business community are not making the most of such popularity.

It has been 10 years since Japan cool became popular, but Japanese industry is not doing a good job of making the most of it, as it is often mocked: The biggest gainer from Japanese anime is Hollywood.

The Economy, Trade and Industry Minister' Industrial Structure Council recently released a report that devoted a great deal of space to the Japan cool issue. Following is an extract from the report.

hindrances in a digital world that copyright laws pose for creative works that, while technically infringing, should perhaps be valued and allowed.6 Certain features of digital technologies and the internet,7 according to Lessig, can permit greater restrictions on remix than were allowed in the past.8

hindrances in a digital world that copyright laws pose for creative works that, while technically infringing, should perhaps be valued and allowed.6 Certain features of digital technologies and the internet,7 according to Lessig, can permit greater restrictions on remix than were allowed in the past.8

Lessig and other legal scholars such as Mehra have pointed to dojinshi in Japan as an example of how permitting more “remix” can contribute to a vibrant cultural industry.

Aso's Angel ...appears to be the manga industry, if this recent speech is any indication. It's telling that the Prime Minister focused exclusively on manga and not anime, which has "entered the global lexicon" and enjoys great popularity abroad well. Was it simply a slip of the tongue or an actual slight -- a sign that the troubled industry simply isn't worth saving to The Powers that Be?

Also, in comparison, I went to vgchartz and counted the total number of Japanese console game releases across all consoles for 2007 and there were only 360 games released for the year of 2007, proving that the eroge industry is indeed superior to normal games (!?) This is of course ignoring the fact that a single title like Monster Hunter 2 for the PSP easily sells more than the total combined sales of the 549 eroge titles that were released in 2007.

The strong showings by Fruits Basket, Kitchen Princess, and Vampire Knight are no mean feat, as none of these series have an anime adaptation airing on Cartoon Network—which, according to industry wisdom, is an essential pre-condition for turning a manga into a mega-hit.* Girls’ voracious, omnivorous reading habits have made hits of shojo and shonen titles alike, suggesting that the industry can survive the end of Naruto without a Black Friday crash—girls will always find a new series to champion, even if it doesn't air on Cartoon Network.

Publishers are taking a close look at a variety of models—from the Web and mobile phones to iTunes and the Sony Reader—for the digital delivery of comics.

Examples of digital comics date back to as early as 1985, and pirated comics have long been available to savvy Web users on underground BitTorrent sites. But publishers, for the most part, have ignored the whole issue of digital comics for years. But no longer.

But as publishers scatter in a variety of different digital directions, it's hard to know when—or whether—some kind of industry standard will emerge.