Soft Power Hard Truths / American anime fans party, but don't pay - 0 views
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The role of the Internet in cultivating communities without generating profits has been amply addressed. On top of that, producers of Japanese pop media are struggling with outdated and self-destructive business models.
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In a recent interview for pop culture news site ICv2.com, TokyoPop founder and CEO Stuart Levy describes his company's initial strategy in 1998 to harness what he calls "the three C's: content, community and commerce." A decade later, he and others in Japan's U.S.-targeted pop industries have been wildly successful at mastering the first two--content and community--but are struggling mightily to complete the triangle.