There are plenty of reasons to be skeptical about the BD market. But big
data probably deserves a place in overall enterprise IT strategy for generating
business insight. Best practices include generating a list of important challenges
or questions that the current approach to data does not address. Could big
data deliver the answers enterprises are looking for? If so, then it's all about
discipline. A disciplined, targeted approach to big data - one focused on
answering very specific questions. (my emphasis - I'll get to those later)