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There are plenty of reasons to be skeptical about the BD market. But big data probably deserves a place in overall enterprise IT strategy for generating business insight. Best practices include generating a list of important challenges or questions that the current approach to data does not address. Could big data deliver the answers enterprises are looking for? If so, then it's all about discipline. A disciplined, targeted approach to big data - one focused on answering very specific questions. (my emphasis - I'll get to those later)

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How Billions of Trivial Data Points can Lead to Understanding

BusinessWeek's 2006 Cover Story, "Math Will Rock Your World," announced a new age of numbers. With the rise of new networks, the story argued, all of us were channeling the details of our lives into vast databases. Every credit-card purchase, every cell-phone call, every click on the computer mouse fed these digital troves. Those with the tools and skills to make sense of them could begin to decipher our movements, desires, diseases, and shopping habits-and predict our behavior. This promised to transform business and society. In a book expanding upon this Cover Story, The Numerati, Senior Writer Stephen Baker introduces us to the mathematical wizards who are digging through our data to decode us as patients, shoppers, voters, potential terrorists-even lovers.

Which brings us to the underlying point of the piece - we are all leaving digital trails behind us, as we make our way around our individual lives. These trails are largely considered individual - even ethereal - yet technology is making these trails more visible and more readable everyday.

Over the last year, I've produced five data-driven pieces for Wired UK. Four of them have been for the two-page infoporn spread that can be found in every issue. I've looked at the UK's National DNA Database, used mined Twitter data to find people's travel paths, and mapped traffic in some of the world's busiest sea ports.

Information has gone from scarce to superabundant. That brings huge new benefits, says Kenneth Cukier (interviewed here)-but also big headaches

The majority of the information that we use in our daily lives is "dumb", or unconnected. The next step is "linked data", or data that talks to each other.

The availability of new sets of data has changed the way we live our lives: here are 10 examples of data which have changed everything from how we assess wars to how companies deliver milk.

Ian Ayres visits Google's Mountain View, CA headquarters to discuss his book, "Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart." This event took place on November 8, 2007 as part of the Authors@Google series.

You know your data is big - you found Hadoop. What implications must you consider when working at this scale? This lecture addresses common challenges and general best practices for scaling with your data.

An entity graph of people, places and things, built by a community that loves open data.

Several weeks ago, I posted a question on Quora asking for the best data blogs. There have been 26 replies with dozens of blogs recommended.

Singapore's government has also provided substantial support for the Living Analytics Research Centre. The Centre, a research partnership between Carnegie Mellon and Singapore Management University, "seeks to make Singapore one of the world's premier locations for the development and applied use of real-time consumer and social analytics, as well as one of the world's leading centres for computational social science related R&D and education."