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The National Association of the Deaf (NAD) launched the first "Read Captions Across America" campaign in 2006 as a part of the National Education Association's (NEA) annual "Read Across America" initiative. This event is the nation's largest reading celebration, focusing our attention on motivating children to read in addition to their mastering basic skills. Bill Stark explains what captions are, how they act as an instant reading incentive, and what reading benefits can occur from the use of captioning. The DCMP's support to teachers, librarians, and others in making the activity a success is also overviewed.

Teachers, when you are watching a video at school...turn the captions on to increase reading abilities. Parents, when watching TV at home with your kids, turn the captions on to increase reading skills.