The media's perception of women -- required text for Part 2
* Show an awareness of the potential for educational, political or ideological influence of the media
Advertising is the easiest starting point: most ads are relatively simple in structure, easily available, and in their original format. Media literacy beginners are encouraged to learn the language of persuasion by examining ads.
use several techniques simultaneously
Political rhetoric – whether used by politicians, government officials, lobbyists, or activists - is more difficult to analyze, not only because it involves more emotional issues, but also because it is more likely to be seen in bits and fragments,
I've used this article in class in association with photographs of 'treehuggers', often making imaginative political commentary. The idea of 'confusion' in the headline is in how potential subscribers to Amazon.com (a huge corporation) and Amazee (a small Swiss environmental advocacy group) type their searches carelessly. Be sure to check out the "comments" thread for further study of this text-type: blog journalism.