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Tree huggers will confuse shoppers, says Amazon - 1 views

www.theregister.co.uk/...amazon_v_amazee

ecology media treehuggers target audience crowdsourcing blog journalism

shared by Daniel Lamken on 02 Oct 14 - No Cached

Daniel Lamken on 02 Oct 14

I've used this article in class in association with photographs of 'treehuggers', often making imaginative political commentary. The idea of 'confusion' in the headline is in how potential subscribers to Amazon.com (a huge corporation) and Amazee (a small Swiss environmental advocacy group) type their searches carelessly. Be sure to check out the "comments" thread for further study of this text-type: blog journalism.

<div class="cArrow"> </div><div class="cContentInner">I've used this article in class in association with photographs of 'treehuggers', often making imaginative political commentary. The idea of 'confusion' in the headline is in how potential subscribers to Amazon.com (a huge corporation) and Amazee (a small Swiss environmental advocacy group) type their searches carelessly. Be sure to check out the "comments" thread for further study of this text-type: blog journalism.</div>

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