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y this point, hype was gathering like a storm, and YouTube's conspiracy theorists had elevated Kallie from run-of-the-mill YouTube cheat to industry-backed marketing shill. No one had forgotten Lonelygirl15, YouTube's biggest phenomenon to date, and its biggest phony. "Lonelygirl15, is that your younger sister?" one commenter wrote of GreenTeaGirlie. "What the … are you trying to sell?" demanded another.

"Honestly, I could get anybody's video to the top of YouTube," he boasted.

"We were trying to piggyback off what … the real GreenTeaGirlie site was doing," he said. So he bought the rights to GreenTeaGirlie.com on the very same day Kallie posted her first video. "I wanted to fuel the hype," he explained, "so I linked [GreenTeaGirlie.com] to some random tea company's website." (That would be Dragonwater.) "And I noted the response to that and how negative it was." It was a revelation to Foremski. "What if there was a whole ad agency dedicated to setting up these relationship between companies and popular YouTubers?" he mused at the time. "And Vidstars kind of grew off of that." Foremski said the notoriety Vidstars has gotten from its GreenTeaGirlie high jinks has attracted several parties interested in Vidstars' next move. It's an interesting new business model: hoaxing for dollars.