Heidegger 2 Twitter: Technology, Self & Social Networks. - 11 views
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Both object and subject are converted to a “standing-reserve”, to be disaggregated, redistributed, recontextualized, and reaggregated.
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And human individuals, who were once reduced to resources (Frederick Taylor, and the authoritarianism of Human Resource departments), or “eyeballs” in the terminology of internet marketing executives; are now the creative engines of growth, innovation, and creativity.
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This becomes even more interesting when we wonder about the context and meaning of start-ups intentionally exposing their office space’s ductwork - as if the open office with exposed pipes re-instantiates a manifestation of the hearth, or at least ‘un-hides’ the circulatory system of commerce.
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