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Mike Wesch

The Code of Best Practices in Fair Use for Media Literacy Education -- Publications -- ... - 0 views

  • Media literacy is the capacity to access, analyze, evaluate, and communicate messages in a wide variety of forms.
  • Like literacy in general, media literacy is applied in a wide variety of contexts—when watching television or reading newspapers, for example, or when posting commentary to a blog. Indeed, media literacy is implicated everywhere one encounters information and entertainment content.
  • The foundation of effective media analysis is the recognition that: • all media messages are constructed • each medium has different characteristics and strengths and a unique language of construction • media messages are produced for particular purposes • all media messages contain embedded values and points of view • people use their individual skills, beliefs, and experiences to construct their own meanings from media messages • media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process Making media and sharing it with listeners, readers, and viewers is essential to the development of critical thinking and communication skills. Feedback deepens reflection on one’s own editorial and creative choices and helps students grasp the power of communication.
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    Media literacy is the capacity to access, analyze, evaluate, and communicate messages in a wide variety of forms.
Girja Tiwari

An Overview of Social Media Tools - 0 views

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    An Overview of Social Media Tools.The term Web 2.0 was first mentioned publicly in December 2003. The Magazine CIO, a trade magazine for IT managers and IT service providers mentioned the term in the article "2004 - The Year of Web Services........Read Full Text
honeymughal

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Impact of Social Media on SEO - 0 views

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    Impact of Social Media On SEO has been long debated. True that social media is not a direct cause for the rankings in the search result. However, as the digital world has seen a remarkable shift when social networks appearing in the search engines. The relationship between SEO and social media is blurred. So, I plunged into researching and presenting you the substance in between the lines, how social media impacts the SEO.
jelyndelatorre

Social/Digital Media Courses - 1 views

Your courses offered are very interesting :) http://www.colinshinkin.com/jelyndelatorre/about-virtualassistants/blog/

michol lasti

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Adam Bohannon

Harold Adams Innis: The Bias of Communications & Monopolies of Power - 0 views

  • The Bias of Communication
  • he relative stability of cultures depends on the balance and proportion of their media.
  • a key to social change is found in the development of communication media.
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  • each medium embodies a bias in terms of the organization and control of information.
  • Time-biased media, such as stone and clay, are durable and heavy. Since they are difficult to move, they do not encourage territorial expansion; however, since they have a long life, they do encourage the extension of empire over time.
  • Space-biased media are light and portable; they can be transported over large distances. They are associated with secular and territorial societies; they facilitate the expansion of empire over space. Paper is such a medium; it is readily transported, but has a relatively short lifespan.
  • It was Innis’ conviction that stable societies were able to achieve a balance between time- and space-biased communications media.
  • He also believed that change came from the margins of society, since people on the margins invariably developed their own media. The new media allow those on the periphery to develop and consolidate power, and ultimately to challenge the authority of the centre.
  • Oral communication, speech, was considered by Innis to be time-biased because it requires the relative stability of community for face-to-face contact. Knowledge passed down orally depends on a lineage of transmission, often associated with ancestors, and ratified by human contact. In his writings, Innis is forthright in his own bias that the oral tradition is inherently more flexible and humanistic than the written tradition, which he found rigid and impersonal in contrast.
Mike Wesch

Measuring Classroom Progress: 21st Century Assessment Project Wants Your Inpu... - 8 views

  • “21st Century Literacies” compiled by Cathy N. Davidson Media theorist and practitioner Howard Rheingold has talked about four “Twenty-first Century Literacies”—attention, participation, collaboration, and network awareness—that must to be addressed, understood and cultivated in the digital age. (see, http://www.sfgate.com/cgi-bin/blogs/rheingold/category?blogid=108&cat=2538). Futurist Alvin Toffler argues that, in the 21st century, we need to know not only the three R’s, but also how to learn, unlearn, and relearn.  Expanding on these, here are ten “literacies” that seem crucial for our discussion of “This Is Your Brain on the Internet.” •  Attention:  What are the new ways that we pay attention in a digital era?  How do we need to change our concepts and practices of attention for a new era?  How do we learn and practice new forms of attention in a digital age? •  Participation:  Only a small percentage of those who use new “participatory” media really contribute.  How do we encourage meaningful interaction and participation?  What is its purpose on a cultural, social, or civic level? •  Collaboration:  How do we encourage meaningful and innovative forms of collaboration?  Studies show that collaboration can simply reconfirm consensus, acting more as peer pressure than a lever to truly original thinking.  HASTAC has cultivated the methodology of “collaboration by difference” to address the most meaningful and effective way that disparate groups can contribute. •  Network awareness:  What can we do to understand how we both thrive as creative individuals and understand our contribution within a network of others?  How do you gain a sense of what that extended network is and what it can do? •  Design:  How is information conveyed differently in diverse digital forms?  How do we understand and practice the elements of good design as part of our communication and interactive practices? •  Narrative, Storytelling:  How do narrative elements shape the information we wish to convey, helping it to have force in a world of competing information? •  Critical consumption of information:  Without a filter (such as editors, experts, and professionals), much information on the Internet can be inaccurate, deceptive, or inadequate.  Old media, of course, share these faults that are exacerbated by digital dissemination.  How do we learn to be critical?  What are the standards of credibility? •  Digital Divides, Digital Participation:  What divisions still remain in digital culture?  Who is included and who is excluded and how do basic aspects of economics, culture, and literacy levels dictate not only who participates in the digital age but how we participate? •  Ethics and Advocacy:  What responsibilities and possibilities exist to move from participation, interchange, collaboration, and communication to actually working towards the greater good of society by digital means in an ethical and responsible manner? •  Learning, Unlearning, and Relearning:  Alvin Toffler has said that, in the rapidly changing world of the twenty-first century, the most important skill anyone can have is the ability to stop in one’s tracks, see what isn’t working, and then find ways to unlearn old patterns and relearn how to learn.  This requires all of the other skills in this program but is perhaps the most important single skill we will teach.  It means that, whenever one thinks nostalgically, wondering if the “good old days” will ever return, that one’s “unlearning” reflex kicks in to force us to think about what we really mean with such a comparison, what good it does us, and what good it does to reverse it.  What can the “good new days” bring?  Even as a thought experiment—gedanken experiment—trying to unlearn one’s reflexive responses to change situation is the only way to become reflective about one’s habits of resistance.
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    ""21st Century Literacies" compiled by Cathy N. Davidson Media theorist and practitioner Howard Rheingold has talked about four "Twenty-first Century Literacies"-attention, participation, collaboration, and network awareness-that must to be addressed, understood and cultivated in the digital age. (see, http://www.sfgate.com/cgi-bin/blogs/rheingold/category?blogid=108&cat=2538). Futurist Alvin Toffler argues that, in the 21st century, we need to know not only the three R's, but also how to learn, unlearn, and relearn. Expanding on these, here are ten "literacies" that seem crucial for our discussion of "This Is Your Brain on the Internet." * Attention: What are the new ways that we pay attention in a digital era? How do we need to change our concepts and practices of attention for a new era? How do we learn and practice new forms of attention in a digital age? * Participation: Only a small percentage of those who use new "participatory" media really contribute. How do we encourage meaningful interaction and participation? What is its purpose on a cultural, social, or civic level? * Collaboration: How do we encourage meaningful and innovative forms of collaboration? Studies show that collaboration can simply reconfirm consensus, acting more as peer pressure than a lever to truly original thinking. HASTAC has cultivated the methodology of "collaboration by difference" to address the most meaningful and effective way that disparate groups can contribute. * Network awareness: What can we do to understand how we both thrive as creative individuals and understand our contribution within a network of others? How do you gain a sense of what that extended network is and what it can do? * Design: How is information conveyed differently in diverse digital forms? How do we understand and practice the elements of good design as part of our communication and interactive practices? * Narrative, Storytelling: How do na
Jesse Walker

African Mass Media -- Shallow Roots and Little Influence - 1 views

  • Colonialism brought the print and electronic media which become another form of communication hitherto unused in African Societ
  • role of the media in Africa is something that to date has not yet been clearly ascertained.
  • First, African media systems are very small urban phenomena.
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  • Second, when it comes to the print media it is only those who can read and write and have the purchasing power who have access to the limited titles available
  • Third, African media systems are so undercapitalised that existence is precarious and the mortality of newspapers and magazines is very high. This is compounded by poor management and poor distribution systems. The transport networks are so underde
  • In terms of content, most programming is cheap and old programmes from Europe, North America and Australia.
  • perhaps the media in Africa is used more for its entertainment value than its ability to inform or teach people how to improve their living standards
robertp885

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Adam Bohannon

Making Sense of Social Media for Marketing: VillageWorks Offers Easy Methods to Help Ma... - 0 views

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    ocial Media. Facebook. Twitter. MySpace. Special interest newsgroups. Everywhere you look these words have replaced the traditional language of communications and marketing. "Everyone" needs to be using "new media" but the fact is that few companies truly know what that means or how to do it well.
annalbanese

State of the Media Democracy- Tecnologia e new media: trend e stili di consumo in Italia - 0 views

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    Si tratta di un'indagine realizzata tra la fine del 2013 e l'inizio del 2014 dall'azienda Deloitte. Essa fornisce una panoramica dettagliata sull'utilizzo dei mezzi di comunicazione, di intrattenimento e di informazione da parte dei consumatori ed è stata condotta anche in Australia, Cina, Germania, Giappone, Norvegia, Sud Africa, Spagna e Stati Uniti. Sono stati analizzati: - le preferenze e l'utilizzo dei dispositivi e delle piattaforme tecnologiche tradizionali ed emergenti. - il ruolo dei social media nei media e nella pubblicità; - le reazioni alle forme di pubblicità tradizionali, online e di nuova generazione; - le implicazioni per le emittenti, per gli inserzionisti , per i distributori, per gli sviluppatori e produttori di dispositivi, in risposta ai comportamenti e alle preferenze dei consumatori. In Italia, l'85% degli intervistati ha uno smartphone, mentre il 77% un computer portatile. "Solo" il 58% possiede un tablet, ma la percentuale è in fortissimo aumento. Mentre il 44% - quasi un italiano su due - ha tutti e tre i dispositivi. Sono proprio loro gli "onnivori digitali"( utilizzatori dei nuovi e innovativi media: laptop, smartphone, tablet, smartwatch), in crescita del 13% rispetto allo scorso anno e distribuiti in maniera omogenea sia in termini di genere che di età: un over-67 su quattro possiede smartphone, tablet e laptop, per i più giovani la quota supera ampiamente il 50%. E la TV? Il tubo catodico, un tempo principe del'intrattenimento, è ormai scivolato al secondo posto fra le preferenze degli italiani.
Im Funny

Social Media Explained - 0 views

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    Social Media Explained
michol lasti

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Adam Bohannon

Businesses told to exploit social media - 0 views

  • "The move toward social media is as big a change as Gutenberg and the printing press," said Karl Long, a product manager at Nokia. "Social media is the ability for anyone to publish anything without any cost."
  • Panelists said the social media sites are changing communications.
  • The panelists said businesses are beginning to recognize the benefits of having conversations with consumers.
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  • businesses can learn from young people who create their own sites.
  • Social media can be used to create word-of-mouth advocacy for products or services,
  • real estate agents, for instance, are using Web sites that include reviews from clients after their homes have been sold.
Adam Bohannon

Open Reasoning: Some data points on social media - 0 views

  • It is based on an online research study conducted in September 2007 and illustrates the way in which use of social media varies within the IT professional community. Please don't take the absolute percentages literally as this was a self-selecting sample which would have been biased towards those with an interests in social media
  • You should also bear in mind that research over 6 months old (as this is) will not necessarily reflect the position today in such a fast moving area like social media. We'll repeat this study at some point and do some proper trending, but in the meantime, here are the raw charts - deliberately without commentary:
Mike Wesch

The Two Steps I'll Always Be Ahead Of You By - Avril Lavigne Bandaids: The Best Damn Av... - 0 views

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    he Two Steps I'll Always Be Ahead Of You By Dear Media, I usually don't like to brag until after the war has officially been won, but some sites have already blown my cover, so I am without the luxury of waiting. On June 19th, Bandaids launched a YouTube Viewer with the intention of making Avril Lavigne's Girlfriend the Most Watched Video of all time on YouTube. In the time that the Viewer was running, it recorded 1.2 million loads of Avril Lavigne's Girlfriend video page on YouTube. Entertainment Tonight, Perez Hilton, Wired.com, The Globe and Mail, The Sydney Morning Herald, TMF, and hundreds of other media outlets around the world picked up on the story resulting in quite the frenzy. Some praised the campaign saying, "It's the kind of view-gaming that advertisers would normally consider fraud - that is, if what the fans were doing wasn't better than the best advertising Lavigne and her label RCA could buy." Others... okay, the majority... just called us dirty old cheaters. But like a magician revealing the M.O. to a convincing trick, I have to admit that Bandaids' YouTube Campaign was nothing but misdirection. Bandaiders didn't cheat: the YouTube Viewer was a Hoax. All along, I knew that YouTube capped the number of views added to a video at 200 per IP address per day. As such, the only way to make Girlfriend the most watched video on YouTube the fast way was to increase our reach, not our views per person. And the best way to do that was to use viral marketing to tap into traditional news sources. So our members went about inflating the count on the YouTube Viewer and spreading the link around the net. In the mean time, the real end game of the campaign was unfolding nicely. As media outlets around the world began accusing Bandaids of cheating Avril's way into the record books, they drove thousands upon thousands of curious folks to watch Avril Lavigne's Girlfriend video on YouTube (yes, even you Perez). This resulted in a much larger boost to Avril'
Mike Wesch

Participative Pedagogy for a Literacy of Literacies - Freesouls - 0 views

  • Does knowing something about the way technical architecture influences behavior mean that we can put that knowledge to use?
  • Can inhumane or dehumanizing effects of digital socializing be mitigated or eliminated by better media design?
  • in Coase's Penguin,[7] and then in The Wealth of Networks,[8] Benkler contributed to important theoretical foundations for a new way of thinking about online activity−"commons based peer production," technically made possible by a billion PCs and Internet connections−as a new form of organizing economic production, together with the market and the firm. If Benkler is right, the new story about how humans get things done includes an important corollary−if tools like the PC and the Internet make it easy enough, people are willing to work together for non-market incentives to create software, encyclopedias and archives of public domain literature.
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  • So much of what we take for granted as part of daily life online, from the BIND software that makes domain names work, to the Apache webserver that powers a sizable chunk of the world's websites, to the cheap Linux servers that Google stacks into its global datacloud, was created by volunteers who gave their creations away to make possible something larger−the Web as we know it.
  • Is it possible to understand exactly what it is about the web that makes Wikipedia, Linux, FightAIDS@Home, the Gutenberg Project and Creative Commons possible? And if so, can this theoretical knowledge be put to practical use?
  • "We must now turn our attention to building systems that support human sociality."
  • We must develop a participative pedagogy, assisted by digital media and networked publics, that focuses on catalyzing, inspiring, nourishing, facilitating, and guiding literacies essential to individual and collective life.
  • to humanize the use of instruments that might otherwise enable commodification, mechanization and dehumanization
  • By literacy, I mean, following on Neil Postman and others, the set of skills that enable individuals to encode and decode knowledge and power via speech, writing, printing and collective action, and which, when learned, introduce the individual to a community.
  • Printing did not cause democracy or science, but literate populations, enabled by the printing press, devised systems for citizen governance and collective knowledge creation. The Internet did not cause open source production, Wikipedia or emergent collective responses to natural disasters, but it made it possible for people to act together in new ways, with people they weren't able to organize action with before, in places and at paces for which collective action had never been possible.
  • If print culture shaped the environment in which the Enlightenment blossomed and set the scene for the Industrial Revolution, participatory media might similarly shape the cognitive and social environments in which twenty first century life will take place (a shift in the way our culture operates). For this reason, participatory media literacy is not another subject to be shoehorned into the curriculum as job training for knowledge workers.
  • Like the early days of print, radio, and television, the present structure of the participatory media regime−the political, economic, social and cultural institutions that constrain and empower the way the new medium can be used, and which impose structures on flows of information and capital−is still unsettled. As legislative and regulatory battles, business competition, and social institutions vie to control the new regime, a potentially decisive and presently unknown variable is the degree and kind of public participation. Because the unique power of the new media regime is precisely its participatory potential, the number of people who participate in using it during its formative years, and the skill with which they attempt to take advantage of this potential, is particularly salient.
Chris Presnell

Amazon.com: Belief In Media: Cultural Perspectives On Media And Christianity (978075463... - 1 views

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    A book I checked out from the library about religion and media
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