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Type numa numa into Google Video’s search box, and you’ll get well over 400 hits; in YouTube’s, you’ll get over 1,500. Virtually all of the results are cut from a single template.

Brolsma’s video singlehandedly justifies the existence of webcams. His squarish head and shoulders are in the center of the shot. He’s got a short haircut, glasses that are slightly too small for him and reflect his computer’s monitor, and cheap headphones; he’s sitting in a dismal-looking suburban room. And he is going for it: rolling his eyes back in his head, shaking his face, shooting his hands into the air with the beat, saluting along with the word salut, gesturing grandly, lip-synching the whole thing with his grand opera of a mouth, flirting with the camera, utterly given over to the music. It’s a movie of someone who is having the time of his life, wants to share his joy with everyone, and doesn’t care what anyone else thinks.

they start to look less like an infectious joke than like a new cultural order. These kids aren’t mocking the Numa Numa Guy; they’re venerating him. They are geeks honoring the King of the Geeks, and they’re beautiful to see, because they’re replicating and spreading his happiness. They’re following a ritual that’s meaningful if not yet venerable: learning the dance, lip-synching the song, documenting their performance just so, making it available for the world to see.

Catalysts to say what has never been said, to see what has never been seen. To draw, paint, sing, sculpt, dance and act what has never before been done. To push the envelope of creativity and language. And whats really important is, I call it, the felt presence of direct experience. Which is a fancy term which just simply means we have to stop consuming our culture. We have to create culture. Don't watch TV, don't read magazines, don't even listen to NPR. Create your own roadshow. The nexus of space and time, where you are now, is the most immediate sector of your universe. And if you're worrying about Michael Jackson or Bill Clinton or somebody else, you are disempowered. You are giving it all away to icons. Icons which are maintained by an electronic media, so that you want to dress like X or have lips like Y. This is shit-brained this kind of thinking. That is all cultural diversion. And what is real is you and your friends, your associations, your highs, your orgasms, your hopes, your plans, and your fears. And we are told no. We're unimportant, we're peripheral, get a degree, get a job, get a this, get a that, and then you're a player. You don't even want to play in that game. You want to reclaim your mind and get it out of the hands of the cultural engineers who want to turn you into a half-baked moron consuming all this trash that's being manufactured out of the bones of a dying world. Where is that at?"