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Mike Wesch

The Believer - The Syncher, Not the Song - 0 views

believermag.com/...200606

history meme numanuma spreadability youtube

shared by Mike Wesch on 29 May 08 - Cached
  • Type numa numa into Google Video’s search box, and you’ll get well over 400 hits; in YouTube’s, you’ll get over 1,500. Virtually all of the results are cut from a single template.
  • Brolsma’s video singlehandedly justifies the existence of webcams. His squarish head and shoulders are in the center of the shot. He’s got a short haircut, glasses that are slightly too small for him and reflect his computer’s monitor, and cheap headphones; he’s sitting in a dismal-looking suburban room. And he is going for it: rolling his eyes back in his head, shaking his face, shooting his hands into the air with the beat, saluting along with the word salut, gesturing grandly, lip-synching the whole thing with his grand opera of a mouth, flirting with the camera, utterly given over to the music. It’s a movie of someone who is having the time of his life, wants to share his joy with everyone, and doesn’t care what anyone else thinks.
  • they start to look less like an infectious joke than like a new cultural order. These kids aren’t mocking the Numa Numa Guy; they’re venerating him. They are geeks honoring the King of the Geeks, and they’re beautiful to see, because they’re replicating and spreading his happiness. They’re following a ritual that’s meaningful if not yet venerable: learning the dance, lip-synching the song, documenting their performance just so, making it available for the world to see.
David Toews

Confessions of an Aca/Fan: Critical Information Studies For a Participatory Culture (Pa... - 0 views

henryjenkins.org/...went_wrong_with_web_20_cr.html

participation socialmedia socialjustice newmedia

shared by David Toews on 10 Apr 09 - Cached
  • Tim O'Reilly's concept of "web 2.0" was first promoted at a 2004 conference of key industry leaders and later spread via his "What is Web 2.0" essay.
  • There is an urgent need for serious reflection on the core models of cultural production, distribution, ownership, and participation underlying "web 2.0."
  • those of us who have long advocated for a more "participatory culture" need to better define our ideals and identify and confront those forces that threaten the achievement of those ideals
  • ...4 more annotations...
  • A participatory culture is a culture with relatively low barriers to artistic expression and civic engagement, strong support for creating and sharing one's creations, and some type of informal mentorship whereby what is known by the most experienced is passed along to novices. A participatory culture is also one in which members believe their contributions matter, and feel some degree of social connection with one another. Participatory culture shifts the focus of literacy from one of individual expression to community involvement.
  • I have been seeking to better understand the mechanisms by which consumers curate and circulate media content, rejecting current discussions of "viral media" (which hold onto a top-down model of cultural infection) in favor of an alternative model of "spreadability" (based on the active and self conscious agency of consumers who decide what content they want to "spread" through their social networks.
    • David Toews
      David Toews on 10 Apr 09
       
      Jenkin's critique here is really important - the ideology of 'viral' is often pernicious.
  • This new emphasis on "participatory culture" represents a serious rethinking of the model of cultural resistance which dominated cultural studies in the 1980s and 1990s.
  • In this new context, participation is not the same thing as resistance nor is it simply an alternative form of co-optation; rather, struggles occur in, around, and through participation which have no predetermined outcomes.
  • David Toews on 10 Apr 09
     
    [these] remarks for the "critical information studies" panel ... represent a pretty good summary of some of the things I've been thinking about and working on over the past few years - Henry Jenkins
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