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Adam Bohannon

InternetNews Realtime IT News - Google Display Ads in Your Pocket - 0 views

  • Google has already been selling mobile text ads through its cost-per-click AdSense program, which it is now expanding to offer contextually targeted graphical banners, formatted to fit within the constraints of the mobile browser.
  • Over the past year, Jupiter estimates that fewer than one-fifth of all companies created any type of mobile advertising. The firm projects that in the next year, 34 percent will be advertising on mobile devices, but of those, more will engage in some kind of texting campaign than search or display advertising.
  • JupiterResearch analyst Neal Strother concurs with Google's claim that mobile display ads have a higher clickthrough rate than Web display ads. A clickthrough rate of 5 percent to 6 percent for mobile ads is common, Strother said, whereas a 3 percent clickthough rate for online display ads is very high.
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  • Part of that success for mobile ads could relate to the novelty of the format, Strother suggested. As people grow more accustomed to seeing ads on mobile Web pages, clickthroughs will decline, the argument goes.
  • Nevertheless, Apple's (NASDAQ: AAPL) iPhone has shown that with a decent screen size and intuitive navigation, U.S. consumers will use their phones for activities other than talk and text messaging. Google is hoping that efforts such as its own Android initiative will lead to a new generation of handheld devices that help the mobile Web live up to its promise.
  • While "some of the bigger brands have made some serious commitments to mobile," Strather said that the tendency among advertisers is to make mobile a microcosm of an aggregate digital budget, or to treat mobile advertising as an experimental expense. "Very few companies on the advertising side have made mobile a standalone item on a line-item budget," Strother told InternetNews.com.
  • The company is trying to keep file sizes small, so that the ads do not unduly slow the load times of mobile Web pages, Agarwal said. Slow speeds have been a common complaint about the experience of browsing the Web on a mobile device.
  • Google also said it will only show one display ad per page.
Mike Wesch

mobiles, human rights, and anonymity - 0 views

  • So that got me wondering: is there a mobile equivalent of Tor? For those of you who aren't familiar with it, TOR is a software project that helps Internet users remain anonymous. Running the TOR software on your computer causes your online communications to bounce through a random series of relay servers around the world. That way, there's no easy way for authorities to track you or observe who's visiting banned websites. For example, let's say you're in Beijing and you publish a blog the authorities don't like. If you just used your PC as usual and logged into your publishing platform directly, they could follow your activities and track you down. With Tor, you hop-scotch around: your PC might connect to a server in Oslo, then Buenos Aires, then Miami, then Tokyo, then Greece before it finally connects to your blogging platform. Each time you did this, it would be a different series of servers. That way, it's really difficult for authorities to trace your steps.
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    Mobile Phones, Human Rights and Anonymity I've been playing around with my new Nokia N95 for the last couple of weeks and quite amazed with its ability to stream live video from the phone to the Internet. Like last weekend when I streamed from the Smithsonian Kite Festival; for around 30 minutes I gave a tour of the festivities and took questions from users as they watched the stream over the Internet. I've also spent some time talking it up with colleagues at NPR, brainstorming the possibilities of what would happen if reporters used these phones - or if their sources did. The example that keeps coming to mind regarding the latter scenario is the rioting in Tibet. While some video has leaked out, it's been limited and often delayed. Imagine if the protestors were able to webcast their protests - and the ensuing crackdowns - live over their phones using China's GSM network? The video would stream live and get crossposted via tools like YouTube, Seesmic and Twitter, spreading the content around so it can't be snuffed. But that raises an obvious question - how long could protestors or dissidents get away with such activities before getting caught? If you were running software on your phone to send live video over a 3G network, like I've been doing on my N95, you'd think it wouldn't take too much effort on the part of the mobile provider and/or government to figure out which phone was sending the signal and its precise location. So that got me wondering: is there a mobile equivalent of Tor? For those of you who aren't familiar with it, TOR is a software project that helps Internet users remain anonymous. Running the TOR software on your computer causes your online communications to bounce through a random series of relay servers around the world. That way, there's no easy way for authorities to track you or observe who's visiting banned websites. For example, let's say you're in Beijing and you publish a blog the authorities don't like. If you just used your PC as
Bill Genereux

Mobile Ubiquitous Banking and the Future of Money - 2009 SXSW Podcast - 0 views

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    Nearly half the world's population now has a mobile device and more than a thousand cell phones are being activated every minute. The ubiquity of mobile devices will make new services available to billions of people worldwide who have not had access to traditional banks or credit cards. In developing countries such as Kenya - where nearly 80% of the population is excluded from the formal financial sector - text messaging is being used to transfer money to friends and family living in other countries. Moreover, new forms of currency are being created - trading cell phone minutes for goods and services, for example. This panel will explore the challenges and opportunities as banks go mobile, and how the revolution in mobile financial services will change the way we think about money.
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