Why Do So Many Online Communities Fail? - 1 views
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KPI_Library Bookmarks on 30 May 13By Naava Frank in e-Jewish Philanthropy, May 2 2013. The author compares online communities to cocktail parties, in order to remind community sponsors that "guests" must be cultivated and introduced to each other. She describes a "relationship infrastructure" of equal importance to the technology infrastructure. The article concludes with a protocol that includes working in pairs, requiring an "assignment" (e.g. common goal) and for participants to post their responses -- and then to reply to each others' responses.
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KPI_Library Bookmarks on 30 May 13Frank's protocol matches KPI's findings in terms of engagement.