Wall Street journal / MIT Sloane Management Review article. How emerging markets are leading the way in thinking about markets in a downturn. The examples mainly come from marketing and product placement, but these are great lessons in how to think differently about an existing business model. The batteries pricing / packaging example was a neat way of presenting an existing offering in a more attractive & acceptable way during a downturn. The item about focussing on your existing customer base rather than new market opporunities got me thinking about how we use existing knowledge. The analogy works for me, because leveraging what we already know makes more sense than the cost of buying in expertise etc.
to demonstrate that shared or packaged knowledge has to be tailored to the need of the recipient, rather than the interests or viewpoint of the provider
True "knowledge bites". For time-strapped individuals, these micro audio podcasts provide a glimpse into science based innovations. The only thing missing for me are links to follow-up, if the 60 seconds grabs my interest.
Gavin, KIN has had conversations in the past about knowledge transfer with the Technology Strategy Board . They seem to be predominantly about facilitating commerce between universities and industry. They don't seem to be interested in the subtleties of communities of practice, or the behavioral aspects of collaboration. We seemed to be talking different languages. Maybe we haven't engaged with the right people yet!
This animation is based on the peer assist methodology as outlined in the book Learning to Fly - Practical Knowledge Management from Leading and Learning Organisations by Chris Collison and Geoff Parcell (Capstone Publishing, 2001, 2004).
One of the best (if not the best) definitions of Knowledge Management that I have seen
Knowledge Management
means putting in place a Management Framework where expectations are set, actions are taken, and behaviours are put in place and sustained, to maximise the value of the know-how of the organisation