More than 20 of the world's top 50 cities ranked by GDP will be located in Asia by the year 2025, up from 8 in 2007. During that same time period, our research suggests, more than half of Europe's top 50 cities will drop off the list, as will 3 in North America. In this new landscape of urban economic power, Shanghai and Beijing will outrank Los Angeles and London, while Mumbai and Doha will surpass Munich and Denver. The implications-for companies' growth priorities, countries' economic relationships, and the world's sustainability strategy-are profound.
Senior executives searching for growth face a stark new reality: roughly 400 midsize cities in emerging markets-cities they mostly will have never heard of-are posed to generate nearly 40 percent of global growth over the next 15 years. That's more growth than the combined total of all developed economies plus the emerging markets' megacities (those with populations of more than ten million, such as Mumbai, São Paulo, and Shanghai), which together have been the historic focus of most multinationals. Learning about consumer attitudes in the emerging markets' "middleweight" cities (three-quarters of which have less than two million people), figuring out market entry strategies for them, and deciding how to allocate resources within and across them will all be crucial priorities in the years ahead.
Over the next 15 years, 600 cities will account for more than 60 percent of global GDP growth. Which of them will contribute the largest number of children or elderly to the world's population? Which will see the fastest expansion of new entrants to the consuming middle classes? How will regional patterns of growth differ?
YouTube video showing the collaboration site developed for members of the Future of Work Consortium. This project is headed by Prof Lynda Gratton of London Business School